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Download 𝗈𝗎𝗋 𝗙𝗥𝗘𝗘 𝟮𝟬𝟮𝟰 Programmatic Pioneers Summit 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗍𝗈 𝗅𝖾𝖺𝗋𝗇 𝗐𝗁𝖺𝗍 𝗍𝗁𝖾 𝗉𝗋𝖾𝗌𝖾𝗇𝗍 𝖺𝗇𝖽 𝖿𝗎𝗍𝗎𝗋𝖾 𝗈𝖿 𝗈𝗎𝗋 𝗂𝗇𝖽𝗎𝗌𝗍𝗋𝗒 𝗅𝗈𝗈𝗄 𝗅𝗂𝗄𝖾 🤓 https://lnkd.in/dmq2c9Aw In Q1 of 2024, WBR Insights surveyed 𝟭𝟬𝟬 𝗛𝗲𝗮𝗱𝘀 𝗼𝗳 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 and similar senior executives from brands across Europe, these are some of our 𝗞𝗲𝘆 𝗙𝗶𝗻𝗱𝗶𝗻𝗴𝘀: 🤖 80% of respondents to our survey are planning to 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝗔𝗜 to help replace cookies 🍪 Most respondents (53%) highlighted 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝗮𝘀 𝘁𝗵𝗲𝗶𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 when implementing AI solutions as a response to the impending removal of third-party cookies 📈 Respondents identified 𝗰𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 as the area with the greatest potential impact 🌿 A massive 83% of respondents are increasing their focus on 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰, while none have indicated a decrease 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗻𝗼𝘄! ➡️ https://lnkd.in/dmq2c9Aw Thank you to our report's sponsor, Quantcast

Quantcast is making its mark in the real world. Have you seen us out and about? Capture the moment, post your photo on LinkedIn, and tag #Quantcast to win some great prizes. We can't wait to see your snapshots!

Flip the switch from cookies to cookieless. Exceptional performance in #cookieless enviroments. It's a no-brainer to flip the switch. See how you can make the switch today at www.quantcast.com #AI #AdTech #DSP #Omnichannel

In celebration of our new website, we're stepping outside of the  internet and embracing the great outdoors! Have you spotted #Quantcast around town? Snap a photo and share it on LinkedIn, tagging Quantcast, to receive some awesome goodies!

We're having a blast at #CannesinCairns2024, with Day 1 featuring the incredible Catherine Rushton, Michael Kay, Daniel O'Connor and Arvind Hickman speaking about the issues that really matter in media today in our pane lunch. Stop over at the Quantcast booth at the mezzanine before 7 June for some hard hitting action and the chance to take home some sweet prizes. See you there! 🚀 #CannesInCairns #DigitalAdvertising #AIInnovation Steve Rhodes Marc Hiscock Joyce Seah Matt Frost Larissa Parry Dan Stephenson Darren Morton Nicholas Penny Luke Jones Lavin Vaswani

Keep it simple, but make it great. Our demand-side platform clears a direct path to exact audiences and exceptional outcomes, saving budget, effort, and time. Explore the new website and updates at www.quantcast.com #AI #AdTech #DSP #Omnichannel

The 2024 Programmatic Pioneers Playbook is here. Download now to learn about industry trends and key findings for the future of our industry.

We recently had the opportunity to join the AdNews Australia AdClub roundtable in Sydney to discuss the future of advertising. Our founder, Konrad Feldman joined alongside other industry thought leaders to dive deep into the current state of cookies, privacy concerns, and what the future holds for both consumers and marketers. Where to next? Read the full session details and stay up to date: https://lnkd.in/gth3-2Bt #DSP #AdTech #Cookieless Sorcha Doran, Kevin F., Gregory CATTELAIN, Ashley Byers, Benjamin Farrar, Larissa Parry, Ryan Linahan

Welcome back to the new Quantcast. We've been hard at work to bring you a seamless advertising experience that puts power and control back in your hands. 💡 Empowering You: Our platform is supercharged with advanced AI and real-time data. Get ready for results you never thought possible! 🍪 Omnichannel: Expand into new channels with consistent tools and targeting. Plan once, activate everywhere, and achieve your KPIs with ease. 🤝 Advertising for All: Whether you need full control, collaboration, or just powerful insights, our platform adapts to your needs. 🌟 We’ve Had a Makeover!: Explore our brand-new website and sign up to start your seeing your audience insights 👉 Ready to see the transformation? Explore our new website and updates today: www.quantcast.com #AI #AdTech #DSP #Omnichannel

Loved being part of the Programmatic Pioneers Summit this year, thank you to Emma Dunford, Camilla Ellerton, Michelle Walkerdine, Patrick Zinga & Rolf Thomke for joining me on stage and sharing all of your incredible insight on how your businesses are navigating AI and programmatic buying in this ever-changing landscape ✌