Google for Startups ponownie to opublikował(a)
VP of Communications & Brand Strategy at Faye. Wordsmith. Globetrotter 🌎 . Award-Winning PR Pro. Startup Advisor. Travel Writer ✏️.
The #1 question I got from the audience when speaking on a branding panel last week: what to be weary of / prepared for if you’re looking to build the design 🎨 for your brand from scratch? My top tips for #founders and #earlystage #startups are below. 1) Stop it with too many cooks 👨🏼🍳 in the kitchen. This is not a project for your entire team - it’s brand and/or marketing, product, and the founders (maybe not all the founders, but just the one that manages marketing or comms). Marketing can seem like a shiny fun object, but when you involve too many people who are not key stakeholders, it becomes a mess. This annoys me so much I could talk about it for days. Stay focused. 2) Careful of overpriced 💵 design firms. They may give you a fancy brand book, without firmed up deliverables that you can actually push live. They may deliver a custom font, but did you know that probably negatively impacts your app’s loading time? And that custom color - does it look the same when you print it on physical merchandise? 3) Meaning: when writing a brief, make sure that each side knows what to expect. You don’t just want a new brand, you probably also want tangible deliverables like key pages of your website, designs for your social profiles, UI/UX and much more. The more specific the better - meaning you should also include how many iterations your want to be able to ask for when it comes to each item. 4) Not sure what to put in a brief? You’re a founder with no branding experience? Cool, you’re like most founders I know. That doesn’t give you the excuse to not become informed. 💡 Ask people to coffee, network, consult with pros. 5) Know this can’t be done overnight. 😅 A smart branding project can take 6 months to a year. It includes speaking to your target audience. 6) When your new brand is signed, sealed and delivered, who in-house is going to see it through? Product design and brand design are two entirely different functions - don't forget that. 7) Lastly, as a founder, you need to have Big CEO Energy (BCE). Meaning - make decisions, and do it quickly, so your brand gets off the ground before competitors come and eat your lunch. --- Faye NewMoo lool ventures Faireez inc. Wix Headline Media Google for Startups Lena Young Daphna Miller Mike Bargman Marta Mozes Natasha Anne M. Ori Fingerer