Know Your Fans
We have the inside track on fan data, meaning you get a peek inside how they think, why they cheer, where they live. Nielsen Fan Insights brings together a unique combination of data sources delivered in a single connected platform.
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COMPREHENSIVE
Your single source for diving into the global fan base - choose from sports, regions, leagues, events and teams to access the data that suits your ongoing and evolving needs.
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BRAND INSIGHTS
Tracked brand metrics tied to fan segments illustrate new partnership opportunities.
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SPONSORSHIP IMPACT
Gauge the impact of sponsorship activations among fans exposed to those partnerships.
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Direct access to fan Insights
From continuous panel engagement to on-site activations, Nielsen Sports provides multiple global fan data sets and surveys
across markets, regions and sports - mapping and normalizing over 100 variables to give you quick and immediate insights.
50+
COUNTRIES
2,000+
LEAGUES & TEAMS
1,450+
BRANDS
NEVER STOPS,
NEVER SLEEPS
Like the most rabid fan, our dashboard never stops tracking. Enjoy immediate data and insights from multiple sources in a single picture. Cumulative and ongoing reporting of retail habits, brand recognition and ownership data illustrate how fan bases live, participate, purchase and consume.
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A True Platform
A fan insights platform developed from the ground up to make it easy for researchers, sponsorship managers and event organizers to quickly access
and view on-demand analytics.
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Data Science
Combines the data science and global reach of Nielsen’s media and CPG measurement businesses with the world-class media valuation expertise of Nielsen Sports.
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Big Data Integration
Analyzes a wide range of data sources and touch points to understand what fans are actually buying, listening to and watching across media sources.
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Brand Coverage
Covers top brands across the most important sponsorship categories to help clients grasp the true impact and effectiveness of sponsorships and fan engagement activities.