Augmentez vos revenus
Découvrez des moyens de générer davantage de revenus grâce aux annonces numériques, aux abonnements, aux adhésions et aux contributions.
Commencez à bâtir votre modèle de revenus
Diversifiez vos sources de revenus, estimez vos revenus potentiels et lancez de nouveaux produits.
Augmentez vos revenus lecteurs
Générez des revenus issus des abonnements, adhésions et contributions de votre audience.
Augmentez vos revenus issus des annonces numériques
Exploitez tout le potentiel de vos annonces numériques et augmentez vos revenus publicitaires.
Gaining confidence in managing money
Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Élaborer une stratégie de collecte de fonds
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
Développer des produits d'actualités
Porter plus haut les voix sous-représentées
La mission de The Oaklandside : informer et faire entendre les voix sous-représentées
ACM grows digital subscriptions with a premium app
Full featured app incentives farmers to switch to a paid digital subscription
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
Centralizing data for actionable insights
Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.
The Saturday Paper attracts new subscribers with video
Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
Optimizing reader journey and engagement with technology
How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal
Digital paper adds to revenue streams with AI
Digital paper adds to revenue streams with AI
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
NZME launches The Listener subscription vertical
NZME expands their digital subscription products to include The Listener, increasing ARPU.
Estimer vos revenus publicitaires
Augmenter vos revenus issus des annonces numériques avec Google Ad Manager
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
Comprendre les revenus publicitaires directs et programmatiques
Augmenter vos revenus issus des annonces numériques avec AdSense
Comprendre les tailles et les formats d'annonces
India Today increases eCPM by leveraging First Party Data
India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.
Augmenter vos revenus grâce aux produits publicitaires de Google
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
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Élargissez votre audience
Utilisez les données pour élargir et comprendre votre audience, façonner vos contenus et maintenir l'engagement des visiteurs.
Renforcez vos compétences en journalisme numérique
Découvrez des moyens de générer davantage de revenus grâce aux annonces numériques, aux abonnements, aux adhésions et aux contributions.
Toutes les ressources
Outils, formations et ressources conçus en collaboration avec des spécialistes du secteur, des universitaires et des organismes de presse du monde entier.