Faites croître vos revenus
Découvrez des façons de générer plus de revenus en tirant parti des annonces numériques, des abonnements, des adhésions et des contributions.
Commencez à développer votre modèle de revenus
Diversifiez vos sources de revenus, évaluez les revenus potentiels et lancez de nouveaux produits.
Faites croître vos revenus issus des lecteurs
Tirez des revenus de votre public grâce aux abonnements, aux souscriptions et aux contributions.
Augmentez vos revenus publicitaires numériques
Tirez le meilleur parti de vos annonces numériques et augmentez vos revenus publicitaires.
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
Gaining confidence in managing money
Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Amplifier les voix négligées
La mission de l'Oaklandside est de sensibiliser le public et d'amplifier les voix négligées
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
Faites les premiers pas avec Reader Revenue Manager
The Saturday Paper attracts new subscribers with video
Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.
NZME launches The Listener subscription vertical
NZME expands their digital subscription products to include The Listener, increasing ARPU.
Digital paper adds to revenue streams with AI
Digital paper adds to revenue streams with AI
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
ACM grows digital subscriptions with a premium app
Full featured app incentives farmers to switch to a paid digital subscription
Centralizing data for actionable insights
Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.
Optimizing reader journey and engagement with technology
How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
India Today increases eCPM by leveraging First Party Data
India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.
Comprenez les tailles et les formats d'annonces
Augmentez vos revenus publicitaires numériques avec Google Ad Manager
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Comprenez les revenus publicitaires directs et programmatiques
Grow your revenue with Google's ads products
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Faites croître vos revenus publicitaires numériques avec AdSense
Estimez vos revenus publicitaires
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Élargissez votre public
Exploitez les données pour élargir et comprendre votre public, façonner votre contenu et maintenir l'intérêt de vos visiteurs.
Renforcez votre journalisme numérique
Découvrez des façons de générer plus de revenus en tirant parti des annonces numériques, des abonnements, des adhésions et des contributions.
Toutes les ressources
Des formations, des ressources et des outils conçus en partenariat avec des experts du secteur, des universitaires et des organismes de presse du monde entier.