OMD Hong Kong

"24Q1 sees an upward trend that more HK people are travelling to the Greater Bay Area for shopping, dining and leisure. In our latest survey, we aim to understand their travel habits and plans in Mainland China." Nicole Cheng, Insights Director OMG, Hong Kong READ THE FULL REPORT: https://lnkd.in/ghU5MZfc

We are delighted to offer a recap of the highly successful event we hosted this month in collaboration with Google. The event, "Navigating the Future Beyond 3rd Party Cookies with AI," brought together valuable insights into the dynamic landscape and delved into privacy-centric solutions that may shape the future. Derek Yip Janet Lee Mike Katayama Nicole Cheng Jason Wong Bharat Khatri Florence Wong Chris HW Kwok Kai Tsang Alexandra Lo, Executive MBA

Social media continues to be a companion of HK Gen Z’ers for connection, discovery OMD HK has recently announced a new survey shedding light on the media habits of Generation Z’s youngest members, marking the transition to the emerging Generation Alpha. This survey is part of the agency’s third wave of the ‘Youngster Survey’. READ THE FULL ARTICLE: https://lnkd.in/gNSi6Q3P

Survey: Gen Z in HK seeks localised content, tends to safeguard data privacy Conducted by OMD Hong Kong, the latest “Youngster report” is based on a survey of 302 Hong Kong residents aged between 13 and 24. It aims to explore the media habits of Hong Kong's Gen Z and the Next Gen Alpha in terms of social media usage, video consumption, music preferences, gaming trends, and data privacy concerns. Read The Full Article: https://lnkd.in/gzCUqEWH

We are thrilled to share highlights from the "OMG & Google Navigating the Future Beyond 3rd Party Cookies with AI Event" in partnership with Google, held at their offices in Hong Kong on May 2nd. The event addressed changes in third-party cookie deprecation in digital marketing and fostered conversations around privacy and measurement. Attendees gained valuable insights into the evolving landscape and learned about privacy-centric solutions. The event showcased the collaborative efforts between OMG, Google, and our clients on tackling the challenges and adapting to privacy-first practices. Speakers at the event included: - Derek Yip, Chief Operating Officer, OMG HK - Janet Lee, Head of Top Accounts and Agencies, Google HK - Mike Katayama, Go-To-Market Lead, Ads Privacy APAC - Nicole Cheng, Insights Director, OMG HK - Jason Wong, Head of Performance, OMG HK - Bharat Khatri, Chief Digital Officer, OMG APAC The event also featured a panel discussion moderated by Florence Wong, OMD CEO, and Chris HW Kwok, Data Director at OMG. Valued clients Alexandra Lo, Executive MBA, Head of Digital and Consumer Engagement at Nestlé, and Kai Tsang, Director of Digital Customer Experience at McDonald's Hong Kong, discussed their preparations for a Privacy-First World and showcased successful case studies.    A big thank you to those who attended the event, contributing to its success and making it a memorable and insightful experience.

We're thrilled to announce that OMD has once again achieved remarkable success at the Marketing Interactives Loyalty Engagement Awards 2024, held last night at Kowloon Shangri-La in Tsim Sha Tsui. We proudly received not just one but two prestigious gold awards for our exceptional collaboration with McDonald's! Thanks to the team for their outstanding efforts and dedication. Here are the categories we excelled in: McDonald’s HK - Little Big Acts: Best Use of Corporate Social Responsibility - GOLD McDonald’s HK - Raise Your Arches: Best Use of User-Generated Content - GOLD McDonald’s HK - McCafe at All Stores: Best Loyalty Programme - Food & Beverage - SILVER McDonald’s HK - Chicken McNuggets 40th Anniversary: Best Use of MarTech - BRONZE This remarkable success wouldn't have been possible without the unwavering dedication, creativity, and diligent efforts of our team. Their commitment, innovative ideas, and tireless work have undeniably made a substantial impact. Thanks to their tremendous effort!

Nestlé, unveiled their latest addition, "NESCAFÉ® Nanyang White Coffee," a delightful blend of coffee and milk. The aromatic and well-balanced flavors bring the authentic taste of South East Asian (SEA) white coffee to our OMD office. As the week drew to a close, our team savored this rejuvenating treat, indulging in the rich, satisfying essence of Nanyang White Coffee. Thank you, Nestle, for introducing us to this delightful beverage!

Big Wins at the IAB Hong Kong Digital Awards! OMG is excited to announce our incredible success at the IAB Hong Kong Digital Awards 2024. We are proud to have received six prestigious awards for our creativity and collaboration. We're also proud to share that OMG also served as the Gold Sponsor of the IAB Digital Awards 2023, and we're honoured to have contributed to making this occasion possible.

OMD Hong Kong achieved incredible success at the 2023 Kam Fan Awards ceremony held last night (March 11th, 2024) at the Hong Kong Ocean Park Marriott Hotel. Here are their remarkable wins: 🌟 Media Agency of the Year: OMD Hong Kong's exceptional performance and strategic excellence earned them the prestigious title. 🥇 Best Integrated Media Campaign, Gold: OMD Hong Kong's collaboration with McDonald's HK on the McDonald's Coffee Retirement campaign stood out, showcasing their expertise in seamlessly integrating various media channels. 🥈 Young Kam Fan Competition, First Runner-Up: Congratulations to Betty Lee and Olivia Ho from OMD Hong Kong's talented team for their impressive achievement. Their fresh ideas, creativity, and strategic thinking have wowed the industry, positioning them as rising stars.