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The current PA-API offers no proactive method to restore Ads on browsers if a daily update bug causes a wipeout of Ads in IG.
Due to API limitations, even after fixing a DSP-side issue, the fix won't appear until the next daily update – potentially causing a 24-hour delay and risking revenue recovery for 24 hours.
This proposal suggests updating the PA-API to allow buyers to trigger updates for specific IG or all IGs. Buyers would provide IG to update information in the 'perBuyerSignals' of the contextual response, that Chrome can use to trigger updates, enabling quick updates regardless of DSP or bidding signals.
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