Hello,
I am the Data Director of Prisa Media, one of the largest media groups providing Spanish-speaking content. Our group consists of over 20 individual brands, each with its own specific domain. Our primary goal is to build a seamless cross-brand experience for our users, allowing them to effortlessly access and engage with content across our various brands.
However, the current proposal to enable first party cookies across multiple domains through the First Party Sets, which limits this feature to a maximum of three domains, poses a significant challenge to achieving this seamless cross-brand experience. With the deprecation of third-party cookies, tracking user preferences and facilitating cross-domain logged-in experiences will be significantly hindered, as over 90% of our traffic comes from anonymous users.
Restricting the number of domains that can share first-party cookies to three favors organizations that either have one large brand or have adopted a subdomain strategy. In our case, we have distinct vertical brands focused on different topics and formats (news, audio, video), and we prioritize brand recognition linked to content over the overarching Prisa Media brand message.
We propose that the feature should not limit the number of domains that can share first-party cookies. Instead, the focus should be on enabling a seamless cross-brand experience by validating and exemplifying how the feature will be used. Consideration could be given to limiting the names of cookies that are allowed to maintain value across domains, rather than restricting the number of domains themselves.
By removing the three-domain limit, First Party Sets would empower organizations like ours to provide a truly seamless user experience across multiple domains, benefitting both users and content providers.
We appreciate your attention to this matter and hope you will consider our proposal in support of seamless cross-brand experiences.
Best regards,
The Prisa Media Team