Google Nest: Difference between revisions

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→‎Nest as a subsidiary of Alphabet Inc.: Fixed mistake from revision 1190614608 where I thought that “fortnight” within page was the result of former vandalism referring towards the video game of a similar name when it actually referred to 14 days or two weeks.
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{{Use mdy dates|date=October 2013}}
{{Infobox company
| name = Google Nest
| logo = Google Nest logo.svg
| image = GoogleNestRetailStand.jpg
| image_caption = Google Nest Retail Stand
| former_name = Nest Labs
| type = [[Subsidiary]]
| industry = [[Home automation]]
| founded = {{start date and age|2010}}
| founders = [[Tony Fadell]]<br />Matt Rogers
| hq_location_city = [[Palo Alto, California]]
| hq_location_country = U.S.
| areas_served = ={{Plainlist|
* United States<br
* />Canada<br
* />Europe
}}
| key_people = {{Plainlist|
Rick Osterloh (SVP, Devices & Services)<br />Rishi Chandra (VP/GM, Google Nest)
* [[Rick Osterloh]] ([[Senior vice president|SVP]], Devices & Services)
| products = Smart speakers, smart displays, streaming devices, thermostats, smoke and carbon monoxide detectors, cameras, home security systems, video doorbells, smart locks
* Rishi Chandra ([[Vice president#In_business|VP]]/[[General manager|GM]], Google Nest)
| owner = [[Alphabet Inc.|Alphabet]]
}}
| num_employees = 1,100
| products = Smart speakers, smart displays, streaming devices, thermostats, smoke and carbon monoxide detectors, cameras, home security systems, video doorbells, smart locks
| num_employees_year = 2015
| owner =
| parent = [[Google LLC]]
| num_employees = 1,100
| homepage = {{URL|http://www.Nest.com}}
| num_employees_year = 2015
| footnotes = <ref name="nestseattle" />
| parent = [[Google LLC]]
| homepage = {{URL|httphttps://www.Nestnest.com}}
| footnotes = <ref name="nestseattle" />
}}
 
'''Google Nest''' is a line of [[home automation|smart home]] products including [[smart speaker]]s, [[smart displays]], streaming devices, [[Smart thermostat|thermostats]], [[smoke detector]]s, [[Router (computing)|routers]] and [[security alarms|security systems]] including [[smart doorbell]]s, [[Smart camera|cameras]] and [[smart lock]]s.<ref>{{Cite web |last1=Statt |first1=Nick |last2=Bohn |first2=Dieter |date=2019-05-09 |title=Google Nest: Why Google finally embraced Nest as its smart home brand |url=https://www.theverge.com/2019/5/7/18530609/google-nest-smart-home-brand-merging-hub-max-rebrand-io-2019 |url-status=live |access-date=2019-10-09 |website=The Verge |language=en-us}}</ref>
 
The Nest brand name was originally owned by '''Nest Labs''', co-founded by former [[Apple Inc.|Apple]] engineers [[Tony Fadell]] and Matt Rogers in 2010.<ref name="Wired: Lowly Smoke Detector">{{cite magazine|last=Levy|first=Steven|title=Nest Gives the Lowly Smoke Detector a Brain — And a Voice|url=https://www.wired.com/business/2013/10/nest-smoke-detector/all/|magazine=Wired|publisher=Condé Nast|access-date=October 9, 2013|date=October 8, 2013}}</ref> Its flagship product, which was the company's first offering, is the Nest Learning Thermostat, introduced in 2011. The product is programmable, self-learning, sensor-driven, and [[Wi-Fi]]-enabled: features that are often found in other Nest products. It was followed by the Nest Protect [[Smoke detector|smoke]] and [[carbon monoxide detector]]s in October 2013.<ref name="Verge introduces Nest Protect">{{cite web|title=Fire drill: can Tony Fadell and Nest build a better smoke detector?|url=https://www.theverge.com/2013/10/8/4790896/nest-protect-smoke-detector|last=Patel|first=Nilay|author-link=Nilay Patel|date=October 8, 2013|website=[[The Verge]]|publisher=[[Vox Media]]|url-status=live|archive-url=https://web.archive.org/web/20131008172326/http://www.theverge.com/2013/10/8/4790896/nest-protect-smoke-detector|archive-date=October 8, 2013|access-date=October 8, 2013}}</ref> After its acquisition of [[Dropcam]] in 2014, the company introduced its Nest Cam branding of security cameras beginning in June 2015.<ref name="nestcam">{{Cite press release |url = https://nest.com/blog/2015/06/17/say-hello-to-nest-cam/|title = Say hello to Nest Cam|website = Nest Blog}}</ref>
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In August 2015, Google announced that it would restructure its operations under a new parent company, [[Alphabet Inc.]], with Nest being separated from Google as a subsidiary of the new holding company.<ref>{{Cite web|title = Google to be publicly traded under Alphabet Inc. in planned restructuring|url = http://www.cbc.ca/news/technology/google-to-be-publicly-traded-under-alphabet-inc-in-planned-restructuring-1.3186244|access-date = 2015-08-10}}</ref>
 
In January 2016, some Nest thermostats stopped working, a fault attributed to a software update afrom fortnighttwo weeks earlier. There were no lawsuits, individual or [[class-action lawsuit|class-action]], due to an [[arbitration clause]] in the contract.<ref name="NYT_thermostat">{{cite news |last1=Bilton |first1=Nick |title=Nest Thermostat Glitch Leaves Users in the Cold |url=https://www.nytimes.com/2016/01/14/fashion/nest-thermostat-glitch-battery-dies-software-freeze.html |work=The New York Times |date=13 January 2016}}</ref><ref>{{cite news |last1=Bode |first1=Karl |title=Nest Thermostat Goes From 'Internet Of Things' Darling To Cautionary Tale |url=https://www.techdirt.com/articles/20160121/05125933392/nest-thermostat-goes-internet-things-darling-to-cautionary-tale.shtml |work=Techdirt. |date=January 27, 2016}}</ref>
 
All Revolv smart hubs, costing several hundred dollars, were deliberately remotely [[bricking|bricked]] on May 15, 2016;<ref name="CBC_brick">{{cite news |last1=Chung |first1=Emily |title=Nest's move to stop supporting Revolv smart hub leaves customers with costly 'brick' |url=https://www.cbc.ca/news/science/revolv-bricked-1.3521927 |agency=Canadian Broadcasting Corporation |date=April 6, 2016}}</ref><ref name="hern">{{cite news |last1=Hern |first1=Alex |title=Revolv devices bricked as Google's Nest shuts down smart home company |url=https://www.theguardian.com/technology/2016/apr/05/revolv-devices-bricked-google-nest-smart-homehttps://www.theguardian.com/technology/2016/apr/05/revolv-devices-bricked-google-nest-smart-homehttps://www.theguardian.com/technology/2016/apr/05/revolv-devices-bricked-google-nest-smart-home |access-date=11 February 2022 |date=5 April 2016}}</ref><ref name="ZDNet_brick">{{cite news |last1=Kingsley-Hughes |first1=Adrian |title=Nest to deliberately brick old smart hubs |url=https://www.zdnet.com/article/nest-to-deliberately-brick-old-smart-hubs/ |work=ZDNet |date=April 4, 2016 |language=en}}</ref><ref name="boing_brick">{{cite news |last1=Doctorow |first1=Cory |title=Google reaches into customers' homes and bricks their gadgets |url=https://boingboing.net/2016/04/05/google-reaches-into-customers.html |work=Boing Boing |date=5 April 2016}}</ref> notice was posted on the company's website in February.<ref name="verge_brick">{{cite news |last1=Statt |first1=Nick |title=Nest is permanently disabling the Revolv smart home hub |url=https://www.theverge.com/2016/4/4/11362928/google-nest-revolv-shutdown-smart-home-products |work=The Verge |date=4 April 2016 |language=en}}</ref> The story became news on April 4.<ref name="memes"/> The "lifetime subscription" to Revolv's online service, which had been sold with the hub, was defined by Nest to be the lifetime of the device, which ended May 15.<ref name="hackaday_brick">{{cite news |last1=Walter |first1=Moritz |title=Red Bricks: Alphabet To Turn Off Revolv's Lights |url=https://hackaday.com/2016/04/07/alphabet-to-turn-off-revolvs-lights/ |work=Hackaday |date=7 April 2016}}</ref>
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=== Nest as a part of Google hardware division ===
On February 7, 2018, it was announced by hardware head [[Rick Osterloh]] that Nest had been merged into Google's hardware division, directly alongside units such as [[Google Home]] and [[Chromecast]]. It would retain its separate Palo Alto headquarters, but Nest CEO Marwan Fawaz would now report to Osterloh, and there were plans for tighter integration with Google platforms and software such as [[Google Assistant]] in future products.<ref name="tc-nestmerge">{{Cite news|url=https://techcrunch.com/2018/02/07/nest-is-being-rolled-into-googles-hardware-team/|title=Nest is being rolled into Google's hardware team|last=Kumparak|first=Greg|work=TechCrunch|access-date=2018-02-07|language=en}}</ref><ref>{{Cite news|url=https://www.cnet.com/news/google-and-nest-reunite-in-push-to-add-ai-to-every-gadget/|title=Google and Nest reunite in push to add AI to every gadget|date=2018-02-07|work=CNET|access-date=2018-02-07|language=en}}</ref> Shortly after the announcement, co-founder and chief product officer Matt Rogers announced his plans to leave the company.<ref>{{Cite news|url=https://www.theverge.com/2018/2/8/16993058/nest-matt-rogers-co-founder-leaving-google-smart-home-chief-product-officer|title=Nest co-founder Matt Rogers is leaving the company just after it rejoins Google|work=The Verge|access-date=2018-10-02}}</ref>
 
On July 18, 2018, Nest CEO Marwan Fawaz stepped down. Nest was merged with Google's home devices team, led by Rishi Chandra.<ref>{{Cite news|url=https://www.cnet.com/news/nest-ceo-steps-down-after-employees-pushed-for-his-exit/|title=Nest CEO steps down after employees pushed for his exit|date=2018-07-17|work=CNET|access-date=2018-07-18|language=en}}</ref> During the [[Google I/O]] keynote on May 7, 2019, it was announced that Google Nest will now serve as the blanket branding for all of Google's home products. The [[Google Home Hub]] was retroactively renamed Google Nest Hub, while a new and larger version of the product is now available called the Nest Hub Max with both a larger screen and an amplified speaker, for a greater low-end audio experience. Also, product lines such as Chromecast, Google Home, and [[Google Nest Wifi|Google Wifi]] will now be marketed under the Google Nest brand.<ref>{{Cite web|url=https://www.theverge.com/2019/5/7/18531532/google-nest-rename-smart-home-rebrand-io-2019|title=Google just renamed its smart home brand to Google Nest|last=Gartenberg|first=Chaim|date=2019-05-07|website=The Verge|access-date=2019-05-07}}</ref> In addition, Nest began to deprecate its own internal platforms, announcing the discontinuation of the existing "Works with Nest" program in favor of Google Assistant going forward, and pushing users to migrate themselves from Nest's account system to [[Google account]]s. Google published Nest-specific privacy information outlining a commitment to transparency, not selling personal information, and giving users control of their data.<ref name=":0">{{Cite web|url=https://arstechnica.com/gadgets/2019/05/nest-the-company-died-at-google-io-2019/|title=Nest, the company, died at Google I/O 2019|last=Amadeo|first=Ron|date=2019-05-10|website=Ars Technica|language=en-us|access-date=2019-05-10}}</ref>
 
=== Partnership with ADT ===
In August 2020 Google announced intent to invest $450 million in [[ADT Inc.]] for a 6.6% stake in the company. The companies intend to integrate Nest devices with ADT's security monitoring services and eventually make them the “cornerstone of ADT’s smart home offering”, according to Nest.<ref>{{Cite web|title=Google to invest $450M in smart home security solutions provider ADT|url=https://social.techcrunch.com/2020/08/03/google-to-invest-450m-in-smart-home-security-solutions-provider-adt/|access-date=2020-08-03|website=TechCrunch|date=August 3, 2020 |language=en-US}}{{Dead link|date=March 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Upon the announcement, the shares of ADT doubled in value and hit all-time high of $17.21.<ref>{{Cite web|last=GmbH|first=finanzen net|title=ADT skyrockets 100% after announcing it will partner with Google on smart home security products (ADT) {{!}} Markets Insider|url=https://www.businessinsider.com/adt-stock-price-google-partnership-announcement-smart-home-security-stake-2020-8|access-date=2020-08-03|website=markets.businessinsider.com|language=en-us}}{{Dead link|date=August 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
 
=== Use with Amazon Alexa ===
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In October 2013, Nest announced its second product, the Nest Protect smoke and carbon monoxide detector. The Nest Protect is available in both black and white (the black is exclusively sold through Nest directly<ref>{{cite web|title=Where can I buy the black Nest Protect?|url=https://nest.com/support/article/Where-can-I-buy-the-black-Nest-Protect|access-date=27 February 2015}}</ref>) and also comes in battery or AC-powered models. The Nest Protect features a multicolored light ring which is color-coded to indicate different operations, such as yellow to indicate an early warning or red if an alarm is sounding. The ring also has a motion detector which turns it white briefly when someone passes under to provide illumination. The Nest Protect warns of an alarm sounding briefly before it does. It is also able to communicate with the Nest Thermostat to provide the Auto-Away feature information that someone is present in the house, as well as to shut off the furnace in the event of a fire or carbon monoxide. It is available for sale in the United States, Canada, the United Kingdom, Belgium, France, Ireland, and the Netherlands.
 
On April 3, 2014, sales of the Nest Protect were suspended, due to the potential for the alarm feature to be accidentally disabled.<ref>{{Cite web|url=https://slashdot.org/story/14/04/04/204254/nest-halts-sales-of-smart-fire-alarm-after-discovering-dangerous-flaw?sdsrc=next|title=Nest Halts Sales of Smart Fire Alarm After Discovering Dangerous Flaw - Slashdot|website=slashdot.org|date=April 4, 2014 }}</ref>
<ref>{{cite web|url=https://www.forbes.com/sites/aarontilley/2014/04/03/googles-nest-stops-selling-its-smart-smoke-alarm-for-now/|title=Google's Nest Stops Selling Its Smart Smoke Alarm For Now Due To Faulty Feature|first=Aaron|last=Tilley|website=[[Forbes]]}}</ref><ref>{{cite news|url=https://www.bbc.co.uk/news/technology-26879987|title=Google-owned Nest halts sales of its Protect smoke alarm|work=BBC News|date=April 4, 2014}}</ref> 440,000 existing Nest Protect units were recalled because of this problem on May 21, 2014, and a software update was distributed to disable this functionality.<ref>{{cite web|url=http://www.cpsc.gov/en/Recalls/2014/Nest-Labs-Recalls-to-Repair-Nest-Protect-Smoke-CO-Alarms/ |title=Nest Labs Recalls to Repair Nest Protect Smoke + CO Alarms Due to Failure to Sound Alert |publisher=CPSC.gov |date=2014-05-21 |access-date=2014-07-22}}</ref><ref>By Tom Cheredar, VentureBeat."[https://venturebeat.com/2014/05/21/nest-recalls-smoke-alarms/ / Nest recalls 440K smoke alarms that shut off unintentionally]." May 21, 2014. Retrieved May 22, 2014.</ref>
 
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A weatherproof outdoor model was announced in September 2017.<ref>{{Cite news|url=https://www.theverge.com/2017/9/20/16337042/nest-cam-iq-outdoor-home-security-camera-facial-recognition|title=The Nest Cam IQ Outdoor is the latest security camera to use facial recognition|last=Goode|first=Lauren|date=20 September 2017|work=[[The Verge]]|access-date=20 September 2017}}</ref> The indoor version of the Cam IQ also received an update to add [[Google Assistant]] functionality to the device in 2018.<ref>{{Cite news|url=https://techcrunch.com/2017/09/20/google-assistant-is-coming-to-nest-cam-iq/|title=Google Assistant is coming to Nest Cam IQ|last=Kumparak|first=Greg|date=20 September 2017|work=[[TechCrunch]]|access-date=20 September 2017}}</ref>
 
In 2021, the Nest Cam IQ Indoor and Outdoor were both discontinued ahead of Google's planned launch of a new line of security cameras.<ref>{{Cite web|date=2021-01-06|title=Nest Cam IQ Outdoor discontinued ahead of a new Nest camera lineup|url=https://www.androidpolice.com/2021/01/06/nest-cam-iq-outdoor-discontinued-ahead-of-a-new-nest-camera-lineup/|access-date=2021-05-25|website=Android Police|language=en-US}}</ref><ref>{{Cite web|last=Li|first=Abner|date=2021-01-06|title=Google will release a new line of Nest Cams in 2021|url=https://9to5google.com/2021/01/05/new-google-nest-cam/|access-date=2021-05-25|website=[[9to5Google]]|language=en-US}}</ref><ref>{{Cite web|last=Li|first=Abner|date=2021-04-10|title=Nest Cam IQ Indoor officially sold out on the Google Store|url=https://9to5google.com/2021/04/10/nest-cam-iq-indoor-sold-out/|access-date=2021-06-04|website=[[9to5Google]]|language=en-US}}</ref>
 
=== Nest Secure ===
Nest Secure iswas a [[Home security|home security system]] announced in September 2017.<ref>{{Cite news|url=https://www.engadget.com/2017/09/20/nest-secure-hands-on/|title=Nest's vision of the secure home is rooted in simplicity|last=Lee|first=Nicole|date=20 September 2017|work=[[Engadget]]|access-date=20 September 2017}}</ref> The system consistsconsisted of Nest Guard (an alarm, keypad, and motion sensor with embedded microphone), Nest Detect (a door/window and motion sensor), and Nest Tag (a key chain fob).<ref>{{Cite news|url=https://www.forbes.com/sites/davidphelan/2017/09/20/nest-reveals-suite-of-5-home-security-products-from-doorbell-to-motion-sensor-release-date-prices/#53ba50e3fae3|title=Nest Reveals Suite Of 5 Home Security Products From Doorbell To Motion Sensor|last=Phelan|first=David|date=20 September 2017|work=[[Forbes (magazine)|Forbes]]|access-date=20 September 2017}}</ref> The product was released in November 2017.<ref name=":1" /><ref>{{Cite news|url=https://www.cnet.com/products/nest-secure/review/|title=Nest Secure is a solid home alarm system at a high price|date=2017-11-09|work=CNET|access-date=2018-01-25|language=en}}</ref> Nest also hashad a partnership with [[Brinks Home Security]] for a monthly plan so that the Nest Protect system cancould be professionally monitored.<ref name=":1">{{Cite news|url=https://www.businessinsider.com/nest-secure-home-security-system-costs-499-will-compete-with-adt-comcast-2017-9?op=1|title=Nest just announced a full-fledged home-security system for $499|last=Weinberger|first=Matt|date=20 September 2017|work=[[Business Insider]]|access-date=2 September 2018}}</ref>
 
In February 2019, the Nest Guard received an update to add Google Assistant, allowing it to effectively double as a [[smart speaker]] similar to [[Google Home]] for general voice commands.<ref>{{Cite web|url=https://www.androidpolice.com/2019/02/06/your-nest-secure-becomes-an-assistant-integrated-smart-speaker-starting-today/|title=[Update: Setup video, opt-in confirmed] Your Nest Secure becomes an Assistant-integrated smart speaker starting today|date=2019-02-06|website=Android Police|language=en-US|access-date=2019-02-07}}</ref> This addition has faced criticism, as the presence of a microphone inside the device was not adequately disclosed in product specifications. Google stated that itsthe inclusion of a microphone was accidentally not included in the listed specifications, and was originally intended to enable future sensor functionality.<ref>{{Cite web|url=https://www.theverge.com/circuitbreaker/2019/2/20/18232960/google-nest-secure-microphone-google-assistant-built-in-security-privacy|title=Google claims built-in Nest mic was 'never intended to be a secret'|last=Porter|first=Jon|date=2019-02-20|website=The Verge|access-date=2019-02-20}}</ref>
 
On 19 October 2020, Google confirmed that the production of Nest Secure were discontinuedwas officially discontinued. Google did not explain the reason behind the discontinuation of Nest Secure, but did confirm the continuation of the service for the existing users.<ref>{{cite web|url=https://9to5google.com/2020/10/19/google-nest-secure-discontinued/|title=Google discontinues Nest Secure alarm system with no replacement in sight|access-date=19 October 2020|website=[[9to5Google]]|date=October 19, 2020}}</ref> However, on 7 April 2023, Google announced that the service would be shut down on 8 April 2024.<ref name="VergeEndSupport">{{Cite web|url=https://www.theverge.com/2023/4/7/23673165/google-nest-dropcam-nest-secure-eol|title=Google will drop Dropcam and Nest Secure in 2024|first=Nathan|last=Edwards|date=April 7, 2023|website=The Verge}}</ref>
 
[[File:Nest Hello.jpg|thumb|Nest Hello]]
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===Nest Cam with Floodlight===
In 2021, Google announced the Nest Cam with Floodlight, a version of the [[#Nest Cam Outdoor|Nest Cam Outdoor]] equipped with two [[floodlights]], one on each side of the camera.<ref name="NestSummer2021" />
 
== Works with Nest ==
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In 2016, Nest announced that the devices of Revolv customers would be [[bricked]] on May 15, as they were shutting down the necessary cloud software.<ref>{{cite news|url=https://www.zdnet.com/article/nest-to-deliberately-brick-old-smart-hubs/|title=Nest to deliberately brick old smart hubs|first=Adrian|last=Kingsley-Hughes|work=ZDNet|date=2016-04-04|access-date=2019-01-31}}</ref><ref>{{cite news |url=https://www.theguardian.com/technology/2016/apr/05/revolv-devices-bricked-google-nest-smart-home |title=Revolv devices bricked as Google's Nest shuts down smart home company |first=Alex |last=Hern|newspaper=The Guardian|date=2016-04-05|access-date=2019-01-31}}</ref><ref>{{cite magazine |url=https://www.wired.com/2016/04/nests-hub-shutdown-proves-youre-crazy-buy-internet-things/ |title=Nest's hub shutdown proves you're crazy to buy into the Internet of things |first=Klint |last=Finley|magazine=Wired |publisher=2016-04-05|access-date=2019-01-31}}</ref> Karl Bode and Emmanuel Malberg of ''[[Vice News]]'' compared the move to a remote deletion of purchased [[Xbox Fitness]] content by Microsoft.<ref>{{Cite web|title=Nintendo Makes It Clear that Piracy Is the Only Way to Preserve Video Game History|url=https://www.vice.com/en_us/article/wjm5kw/nintendo-makes-it-clear-that-piracy-is-the-only-way-to-preserve-video-game-history|last1=Bode|first1=Karl|last2=Maiberg|first2=Emanuel|date=2019-01-29|website=Vice|language=en|access-date=2019-01-31}}</ref> The [[Federal Trade Commission]] entered into an investigation of the matter.<ref>{{Cite web|url=https://slate.com/technology/2018/09/apple-remove-purchases-itunes-digital-ownership.html|title=When You Buy Something From iTunes, You Don't Really Own It|last=Perzanowski|first=Aaron|date=2018-09-18|website=Slate Magazine|language=en|access-date=2019-05-08}}</ref>
 
In May 2016, an employee filed an unfair labor practice charge with the [[National Labor Relations Board]] against Nest and Google. In the charge, the employee alleged that he was terminated for posting information about Tony Fadell's poor leadership to a private Facebook page consisting of current and former employees. The charge also alleged that Nest and Google had engaged in unlawful surveillance and unlawful interrogation of employees in order to prevent them from discussing the work environment at Nest.<ref>{{Cite web|url=https://www.theinformation.com/former-nest-employee-takes-aim-at-googles-media-policy|title=Former Nest Employee Takes Aim at Google's Media Policy|website=The Information|access-date=2016-06-06}}</ref><ref>{{Cite web|url=http://tech.firstpost.com/news-analysis/ex-nest-employee-fired-for-sharing-critical-memes-on-private-facebook-group-report-318875.html|title=Nest employee fired for posting memes on Facebook, files case against Nest and Google – Tech2|date=2016-06-06|website=Tech2|language=en-US|access-date=2016-06-06|archive-date=June 7, 2016|archive-url=https://web.archive.org/web/20160607141819/http://tech.firstpost.com/news-analysis/ex-nest-employee-fired-for-sharing-critical-memes-on-private-facebook-group-report-318875.html|url-status=dead}}</ref>
 
===Parody after Google acquisition===
 
On May 7, 2014, German activist group [[Peng Collective]] released a parody website named ''Google Nest'', satirizing Google's privacy policies and practices with fake products imitating Google art style, supposedly created as a result of "an intensive period of studying user behavior" in response to the "[[Global surveillance disclosures (2013–present)|public debate around privacy]] and [[Global surveillance|government surveillance]]".<ref name="googlenest">{{cite web | url=http://google-nest.org/ | title=Google Nest | access-date=22 May 2014 | archive-date=May 7, 2014 | archive-url=https://web.archive.org/web/20140507171628/http://google-nest.org/}}</ref><ref name="fastcocreate">{{cite web|title=How activists fooled the internet with these convincing new Google Nest products|url=http://www.fastcocreate.com/3030418/how-activists-fooled-the-internet-with-these-convincing-new-google-nest-products|last=Hullinger|first=Jessica|date=2014-05-09|website=Fast Co.Create|publisher=[[Fast Company (magazine)|Fast Company]]|access-date=2014-05-22}}</ref><ref name="Forbes">{{cite magazine | url=https://www.forbes.com/sites/ellenhuet/2014/05/07/google-nest-spoof-by-german-activists-promises-eerie-data-driven-future/ | title=Google Nest Spoof By German Activists Promises Eerie, Data-Driven Future | magazine=Forbes | access-date=22 May 2014 | author=Ellen Huet}}</ref> The site described four purported new services lampooning Google's data gathering tendencies made possible with Nest's technology: ''Google Trust, Google Hug, Google Bee'', and ''Google Bye'', respectively a "data insurance" paid with personal data, a [[Location-based service|location service]] encouraging in-person emotional interactions, a "personal [[Unmanned aerial vehicle|drone]]", and a memorial website created from automatically collected information.<ref name="techcrunch">{{cite web|title=Google Nest Parody Protest Site Holds A Funhouse Mirror Up To The Search Giant|url=https://techcrunch.com/2014/05/07/google-nest-parody-protest-site-holds-a-funhouse-mirror-up-to-the-search-giant/|last=Etherington|first=Darrell|date=7 May 2014|website=[[Tech Crunch]]|access-date=22 May 2014}}</ref>
 
The next day, Google trademark lawyers issued a [[cease-and-desist]] letter to Peng, asking them to change the site and to transfer the [[domain name]] to Google.<ref name="arstechnica">{{cite web|title=Google scolded for "polite trademark bullying" of parody site|url=https://arstechnica.com/tech-policy/2014/05/google-scolded-for-polite-trademark-bullying-of-parody-site/|last=Mullin|first=Joe|date=21 May 2014|website=Ars Technica|access-date=22 May 2014}}</ref> The site replaced its content with a note explaining the situation, and the [[Electronic Frontier Foundation]] responded on behalf of Peng with a public letter saying that noncommercial political commentary is not prohibited under [[trademark law]],<ref name=arstechnica/> and that the site would not likely be confused after the ample press coverage received.<ref name="EFF">{{cite web|title=Re: google-nest.org|url=https://www.eff.org/files/2014/05/20/google-nest.org_correspondence_from_c._mcsherry_copy.pdf|last=McSherry|first=Corynne|date=2014-05-20|website=Electronic Frontier Foundation|access-date=22 May 2014}}</ref>
 
==Controversies==
Per the terms of service, Google will provide law enforcement with Nest data “[i]f"If we reasonably believe that we can prevent someone from dying or from suffering serious physical harm…forharm. For example, in the case of bomb threats, school shootings, kidnappings, suicide prevention, and missing person cases." In certain situations, this may be done without a warrant.<ref>{{Cite web |last=Growcoot |first=Matt |date=July 27, 2022 |title=Google's Nest Will Provide Data to Police Without a Warrant |url=https://petapixel.com/2022/07/27/googles-nest-will-provide-data-to-police-without-a-warrant/|title=Google's Nest Will Provide Data to Police Without a Warrant|first=Matt|last=Growcoot|date=July 27, 2022|website=PetaPixel}}</ref>
 
==See also==
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* {{Official website|http://www.nest.com/}}
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