Build for Billions
The markets with the fastest growing internet and smartphone penetration can have some challenging issues, such as:
- Slow, intermittent, or expensive connectivity.
- Devices with screens, memory, and processors that may be less capable than devices in other markets.
- Limited opportunities to recharge batteries during the day.
To help your app succeed and deliver the best possible experience in developing markets, we've put together some advice on how to address these issues.
The practices described in this section are relevant to all apps, not only apps published in developing markets. Apps that use memory, power, and network bandwidth efficiently will perform better in any market and produce a better experience for all users.
Build apps to delight billions
We've divided our advice into five broad categories: connectivity, device capability, data cost, battery consumption, and content. The categories are presented in no particular order, and you should take them as guidelines, not absolutes. You should always research the particulars of any market or country you are targeting.