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Cookieless Identifiers

Core
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Audience Providers

Core

Global Quickstats

Core

Insights and metrics from Sincera’s global data.

  • 84%

    ad traffic identified

  • 82,149

    publishers using prebid

  • 1,847,894

    0.082%

    unique ad slots found

  • 26,995,775

    0.13%

    unique pages scanned

  • 61,213,995

    ads.txt entries

  • 61,472

    known sites

  • 1,071,204

    uncategorized domains

  • 2540 M

    events categorized

  • 309,119

    publishers monitored

  • 935

    known ad platforms

  • 1,970,610

    sellers.json entries

  • 1,132,676

    domains in ads ecosystem

  • 7,954,657

    app-ads.txt entries

  • 20,179,865

    text extractions

  • 23,059,729

    images captured

  • 421

    fraud-flagged publishers

  • 3,745

    adult domains

  • 173,129

    publisher CMPs detected

  • 50,130

    publishers using PPIDs

  • 6.18

    IDs used per pub (avg)

  • 1.43

    avg audience providers per pub

  • 1,118,417

    pubs using Prebid 1st party data

  • 8,978

    new!

    pubs opted-out of Chrome's Topics

  • 243,547

    known privacy policies

  • collecting initial data

    pubs with login support

Systems

The most popular digital advertising platforms on the internet, as determined by code detection.

  • ...
    Google

    Google is a multinational corporation that specializes in Internet-related services and products.

    Walled Garden
    • 21,187  unique domains
    • 490 mm+ domains detected
    • -38,790,438 declared customers sellers.json
    • 315,589 claimed customers ads.txt
    • 300 CMP ID
    • 1147 GDPR Vendor ID
    • 46% Reseller Accounts
    • 54% Direct Accounts
  • ...
    PubMatic

    PubMatic is an automation solutions company for an open digital media industry.

    Ad Exchange
    • 32  unique domains
    • 76 mm+ domains detected
    • 5,579 declared customers sellers.json
    • 265,012 claimed customers ads.txt
    • 76 GDPR Vendor ID
    • 55% Reseller Accounts
    • 45% Direct Accounts
  • ...
    Rubicon Project

    Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

    Ad Exchange
    • 566  unique domains
    • 64 mm+ domains detected
    • 3,192 declared customers sellers.json
    • 269,141 claimed customers ads.txt
    • 52 GDPR Vendor ID
    • 54% Reseller Accounts
    • 46% Direct Accounts
  • ...
    Criteo

    Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

    Demand Side Platform
    • 84  unique domains
    • 47 mm+ domains detected
    • 1,203 declared customers sellers.json
    • 199,791 claimed customers ads.txt
    • 91 GDPR Vendor ID
    • 44% Reseller Accounts
    • 56% Direct Accounts
  • ...
    Meta (Facebook)

    Facebook is an online social networking service that enables its users to connect with friends and family.

    Walled Garden
    • 717  unique domains
    • 47 mm+ domains detected
    • 0 declared customers sellers.json
    • 11,291 claimed customers ads.txt
    • 73% Reseller Accounts
    • 27% Direct Accounts
  • ...
    Yahoo!

    Yahoo operates an online web portal intended to provide the latest news on finance, lifestyle, movies, celebrity, travel, and more.

    Walled Garden
    • 336  unique domains
    • 45 mm+ domains detected
    • 344 declared customers sellers.json
    • 208,996 claimed customers ads.txt
    • 25 GDPR Vendor ID
    • 55% Reseller Accounts
    • 45% Direct Accounts