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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

UI of recommendations window with optimisation score.
Recommendations
Your optimisation score
82.8%

Optimise your ads account

Recommendations can help you improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.

UI of recommendations window with optimisation score.
Recommendations
Your optimisation score
82.8%
Improve
Optimise
Results
Efficiency

Improve

UI of selection between bidding, repairs, and ad creatives.

Get tailored suggestions

Recommendations are customised suggestions that help you improve campaign performance. They can introduce you to new features, help you get more out of your budget and increase efficiency.

UI of selection between bidding, repairs, and ad creatives.

Optimise

UI of optimisation score.

Prioritise with optimisation score

Review your optimisation score to prioritise recommendations across all campaign types. Scores run from 0%–100%, with 100% meaning that your account can perform at its full potential.

UI of optimisation score.

Results

A graph showing conversions increasing.

Improve performance

We’ve seen advertisers who used recommendations to increase their account-level optimisation score by 10 points, realise a median 14% increase in conversions.

A graph showing conversions increasing.

Efficiency

UI of automatically apply recommendations window.

Automatically apply recommendations

To save you time, you can choose to apply select recommendation types automatically. You can change these selections or opt out of them at any time.

UI of automatically apply recommendations window.

Grow your business with Google Ads

  • A young woman in a suit makes a mobile purchase.

    Rakuten uses optimisation score to improve account management

    15% increase in profit

  • Four people of different genders and ethnicities have a conversation over coffee.

    Titan Growth automatically applies recommendations to save time

    Two hours saved per marketer each week

  • A person wearing green uses an HP laptop.

    HP uses recommendations to improve Shopping campaign performance

    19% increase in Shopping campaign revenue

A Google Ads customer chats with a helpful Google Ads Expert

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now

Get started with recommendations

We know that using a new tool can be complicated. Click on the text below to learn how to get started.

Review recommendations regularly

You can plan your monthly and quarterly budgets to make sure you’re getting the most out of your campaigns.

Track ad performance

Evaluate how recommendations have affected your account’s performance. Any changes that you’ve made by applying recommendations will appear on your account’s “Change history” page.

Opt in to automatically apply recommendations

Select which recommendation types you want to automatically apply. Once you’ve opted in, you can track which recommendations are being applied for you in the “History” tab.