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Global Marketer Week 2024
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Latest industry knowledge
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Marketing operationsKnowledge Spotlight: How to turn content into revenue
Read more about "Knowledge Spotlight: How to turn content into revenue"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing capabilitiesBenchmark: Centralised Marketing Hub
Read more about "Benchmark: Centralised Marketing Hub"WFA member benchmark on centralising marketing assets and resources into a singular platform
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ProgrammaticMarketing procurementBenchmark: Programmatic models
Read more about "Benchmark: Programmatic models"WFA member benchmark exploring how members are structuring programmatic models
WFA videos & webinars
WFA – the only global network for senior marketers
WFA Global Marketer Week 2024 | CMOS on building better brands
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1
WFA Global Marketer Week 2024 | Highlights from Toronto
WFA Global Marketer Week 2024, Toronto | Recap day 2
WFA Global Marketer Week 2024, Toronto | Recap day 1
Halo CMM Community Summit, New York, January 2024
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Digital transformationBack to digital basics with WFA
Read more about "Back to digital basics with WFA"Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the…
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WFA President’s Awards recognise six key industry initiatives around the world
Read more about "WFA President’s Awards recognise six key industry initiatives around the world"Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…
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Marketers at major multinationals say input from policy professionals is more relevant than ever
Read more about "Marketers at major multinationals say input from policy professionals is more relevant than ever"Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
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Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan
CMO, the Impossible Job? Lessons from the Better Marketing Podcast
On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal
Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon
#BetterMarketingPod 2023 key learnings with David Wheldon
How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo
What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo
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Our upcoming events
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For senior European public/government affairs professionals and national advertiser associations
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to anyone with a stake in marketing and children
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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While many sip rosé in the South of France, the members of WFA’s Asia Advisory Board are holding down the fort in Singapore, organising an event hosted by Google at their offices, on the evening of June 19th.
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For global/regional Chief Marketing Officers
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
