TV’s Changing Landscape: Streaming, Targeting & Tech-Savvy Solutions

During a time of rapid tech advancement, the future of television advertising continues to evolve. This year marks a significant milestone as digital video is expected to surpass linear ad spend for the first time, reflecting a major shift in the media landscape.

The rise of streaming services provides advertisers with an opportunity to better target and reach specific audiences; leveraging data-driven insights to tailor messages that more accurately resonate with an audience. And incorporate some AI technology into the mix for even greater precision.

Of course this surge in ad-supported viewing options is not without challenges. With so many platforms and channels but still no standardized measurement, how are video marketers capturing audiences’ not so undivided attention? Is consumer behavior after an ad impression similar across all screen types? And how are media planners deciphering cross-channel attribution, and optimizing and validating spend?

Consumers today also expect more from their viewing experiences. It’s no longer sufficient to broadcast generic ads; brands must craft innovative, personalized messages and content that truly engage with consumers where, when and how they want to view it. It’s not just about reaching more screens, but recognizing opportunities to better connect with more audiences throughout their journey. At MediaPost’s fall TV & Video Summit we'll dive into how marketers are combatting today’s fragmented landscape, leveraging AI, and adapting to today’s dynamic media environment.

We will Explore:

- Media planning and measurement across all channels; TV, commerce, performance, digital, etc.
- Tracking and quantifying video impact
- Ad opportunities in e-sports and gaming
- RMN video ad opportunities
- Shoppable ads and video commerce
- Cultural shifts and sports streaming impact
- AI driven strategies for content creation and optimization
- Emerging forms of media; i.e. metaverse, live-streaming, shoppable
- Produce and optimize creator content across media channels
- Non-traditional ad formats; i.e. interactive and immersive experiences, storytelling, creatives, and more.

Conference Content Programmers:

Lisa Singer, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost

VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at [email protected].

Previous TV + Video Insider Summit Attendees

Register for this event

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Sunday, 10/06

6:30 PM Central

7:30 PM ET

Welcome Cocktails

Monday, 10/07

7:45 AM Central

8:45 AM ET

Coffee Service Available

8:30 AM Central

9:30 AM ET

Breakfast Buffet Opens

9:15 AM Central

10:15 AM ET

Sponsor Breakfast Presentation

9:35 AM Central

10:35 AM ET

Opening Remarks

MC: Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger

9:45 AM Central

10:45 AM ET

Keynote

10:15 AM Central

11:15 AM ET

Panel: Navigating Investments in Today’s Evolving TV Media Landscape

At a time when television media is rapidly evolving, understanding how to strategically invest across digital streaming and linear platforms is crucial for achieving marketing goals. How are brands allocating their budgets and effectively measuring across channels to validate spend? How are they targeting their audience at scale? And how are they assessing a multi-screen approach and balancing their investments? While there’s no one size fits all, there are solutions. From programmatic technology to data-driven insights, our panel of marketers share best practices.

10:45 AM Central

11:45 AM ET

Sponsor Spotlight & Coffee Break

11:15 AM Central

12:15 PM ET

Case Study: Video Commerce/Shoppable Video

11:35 AM Central

12:35 PM ET

Presentation

Presenter: Steve Gross, CMO, University of Phoenix

12:05 PM Central

1:05 PM ET

Roundtable: Channel Surfing - Following the Consumer

As consumer behavior and popular culture are continuing to evolve, marketers have multiple moving targets to account for in their media strategy. i.e. the popularity of women’s sports, gaming, CTV, TIkTok, etc. How are you keeping up? Let's discuss.

12:45 PM Central

1:45 PM ET

Sponsor Lunch Presentation

2:00 PM Central

3:00 PM ET

Afternoon Activities

6:30 PM Central

7:30 PM ET

Cocktail Party

7:30 PM Central

8:30 PM ET

Dinner

Tuesday, 10/08

8:30 AM Central

9:30 AM ET

Breakfast Buffet Opens

9:15 AM Central

10:15 AM ET

Sponsor Breakfast Presentation

9:35 AM Central

10:35 AM ET

Notes from Emcee

MC: Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger

9:45 AM Central

10:45 AM ET

Keynote

10:15 AM Central

11:15 AM ET

Case Study

10:35 AM Central

11:35 AM ET

Sponsor Spotlight & Coffee Break

11:05 AM Central

12:05 PM ET

Panel: Cracking the Code: Harnessing AI for Precision Targeting in a Fragmented TV Landscape

As TV viewership data becomes increasingly fragmented and complex, adequately targeting and measuring audiences across video platforms and channels has become even more of a challenge for advertisers. How are media planners able to reach their target audience and optimize performance? From addressable TV to contextual targeting to segmentation to programmatic and more, we ask our panel to share concrete examples of how they’re harnessing AI to help enhance their targeting, segmentation, buying and planning processes.

11:35 AM Central

12:35 PM ET

Case Study: E-Sports & Gaming- No Longer A Some Day!

11:55 AM Central

12:55 PM ET

Roundtable: Ready, Aim, Fire: Finding Your Target Audience

12:40 PM Central

1:40 PM ET

Sponsor Lunch Presentation

2:00 PM Central

3:00 PM ET

Afternoon Activities

6:30 PM Central

7:30 PM ET

Cocktail Party

7:30 PM Central

8:30 PM ET

Dinner

Wednesday, 10/09

9:00 AM Central

10:00 AM ET

Presentation

9:30 AM Central

10:30 AM ET

Case Study: Creator Content Across Channels

9:50 AM Central

10:50 AM ET

Panel: Innovative Video in Today’s Dynamic Landscape

From shoppable video to gaming to digital OOH, live-streaming, interractive and more, leveraging today's emerging media trends with a multichannel approach that includes both traditional and digital channels is key if you expect to connect with today’s fragmented audience. But how are marketers adapting to this dynamic landscape? Where are they investing and how are they integrating these emerging channels into their overall strategies? Our panel of savvy marketers share their insights.

10:20 AM Central

11:20 AM ET

Summit Ends

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

- Carol Wolowic, Manager, Media, Panera Bread

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

- Dot DiLorenzo, EVP/Planning, US International Media

"This was my first time attending a MediaPost Summit and I could not have been more satisfied! I have attended many conferences and have to say that this was one of the best I have attended. The intimate size and balance between brands, agencies, and providers allowed for great conversation. Nobody had walls up. It was so refreshing!! I walked away with great learnings."

- Kristi Arkwright, Director of Media, North America, GoDaddy LLC

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

- Ryan Meerstein, Managing Partner, Targeted Victory

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

- Ben Angle, VP, Media Operations, National Media

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

- Casey Riccaldo, VP, Integrated Media-Digital, Active International

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

- Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

- Lindsay Hendricks, Senior Media Manager, Positec Tool Corporation

"Best media event I've ever been to! The size was perfect. Everyone was able to have quality time with each other sharing thoughts and ideas with industry leaders. The panels were all extremely intriguing and they weren't the "same old" list of posturers, afraid to truly speak their minds. Having the opportunity to network and brainstorm with some of these people was a great experience and very worthwhile. Thanks for a great event!"

- Rich Boland, Account Executive, General Market, DISH Media Sales

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

- Brian Hughes, SVP, Audience Intelligence & Strategy, MAGNA

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

- Jennifer Haught, Director, Digital Marketing, Chico's

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

- Carlos Ramirez, Group Director, Cross-Screen Engagement, Quigley-Simpson

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

- Chris Peterson, Managing Partner, R2C Group

"Very well organized, interesting content, and great accommodations."

- Brittany Rollheiser, Associate Director, Partner Digital Investment, Mindshare

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

- Heidi Guerra, Director of Media Strategy, Innovative Advertising

"MediaPost's TV & Video Insider Summit was a revelation! A conference about Advanced TV that featured panel and case study conversations related to Programmatic TV with folks that are ACTUALLY DOING Programmatic TV (not just Digital execs TALKING about the possibility of it, like at other events I've attended). Valuable!"

- Jeff Muir, Vice President, Advanced TV Sales, Freewheel

"Right Audience, Right Time, Right Place, Right Message."

- Jennifer Pelino, VP Omni Channel Media, 84.51°

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

The Otis Hotel Austin, Autograph Collection
1901 San Antonio St
Austin, Texas, 78705

As the first Autograph Collection Hotel in Austin, The Otis Hotel is the educated choice in the bustling Campus District just one block from the University of Texas. The Otis believes that life should be an adventure in elevated living by offering easygoing luxury. Boutique guest rooms feature nods to Austin's history as The Live Music Capital of the World as well as the neighboring university with in-room vinyl record players and more vintage schoolroom touches.

Booking your Room at The Otis Hotel

To secure a room for MediaPost's TV & Video Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at The Otis Hotel, go to:

https://book.passkey.com/go/MPTVVID

This discounted room block will EXPIRE on MONDAY, 9/9/24, 5pm EST!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

The Otis Hotel Austin, Autograph Collection

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at [email protected].

Press

For press inquiries, please contact Ken Fadner at [email protected].

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at [email protected].

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at [email protected].

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

TV’s Changing Landscape: Streaming, Targeting & Tech-Savvy Solutions

Conference Content Programmers:

VIP Program

Previous TV + Video Insider Summit Attendees

Register for this event

Stay Informed

Event Sponsors

Agenda

Sunday, 10/06

Monday, 10/07

Tuesday, 10/08

Wednesday, 10/09

Sunday, 10/06

Monday, 10/07

Tuesday, 10/08

Wednesday, 10/09

Speakers

Steve Gross

Lisa Singer

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

"Very well organized, interesting content, and great accommodations."

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

"Right Audience, Right Time, Right Place, Right Message."

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

Venue

Contact Us

Quality Pledge

TV’s Changing Landscape: Streaming, Targeting & Tech-Savvy Solutions

Premier Sponsor

Conference Content Programmers:

VIP Program

Previous TV + Video Insider Summit Attendees

Register for this event

Stay Informed

Event Sponsors

Agenda

Sunday, 10/06

Monday, 10/07

Tuesday, 10/08

Wednesday, 10/09

Sunday, 10/06

Monday, 10/07

Tuesday, 10/08

Wednesday, 10/09

Speakers

Steve Gross

Lisa Singer

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

"Very well organized, interesting content, and great accommodations."

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

"Right Audience, Right Time, Right Place, Right Message."

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

Venue

Contact Us

Quality Pledge