Google Ads + DV360 + Lytics

Simplifying the discovery and orchestration of targeted ad campaigns

Lytics integrates with Google Ads, the platform that delivers advertising across Google Search, YouTube, and Google Shopping. Lytics also integrates with the Google Marketing Platform, including the ad and campaign managers and Display & Video 360 (DV360).

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Unique Lytics Connection

Lytics provides a unique, direct connection to Google Ads (via Customer Match) and DV360 (via APIs) to simplify the process of discovering and orchestrating targeted ad campaigns across the entire Google Ads ecosystem.

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Recommended similar audiences

Lytics helps marketers create winning audiences for advertising with ease by discovering and creating unique first-party audiences that synchronize these intelligent audiences directly to DV360.

Audience targeting via customer match

Marketers can continue to reach the right audiences at the right times by enabling use cases such as lookalike targeting, abandoned cart retargeting, predictive targeting, and affinity-based targeting. Lytics connector to Google Ads creates a direct link from first-party data and segments in Lytics to Google Ads for Customer Match.

Attribution and accurate reporting

Enable your marketing team to analyze and adjust campaigns with Lytics attribution reporting. Deliver positive results for specific marketing goals: increase first purchase conversions, email sign-ups, and other lead-generating and sales-conversion metrics.

Setting you up for success

Google Ads + DV360 + Lytics is a powerful trifecta for digital marketers searching for ways to confront the cookieless future of digital advertising. Leveraging these effective tools and strategies will empower marketers to continue reaching, converting, and tracking the most relevant and highest-value audience segments.

The result will be a significant ROI, an ad budget well spent, and long-term—sustainable—success.