What is one of the large challenges your new home buyer has? Timing the sale of their existing home!
A great home-buying experience is about removing as many obstacles as you can that get in the way of your customer making their purchase. This week on The Home Builder Digital Marketing Podcast, Kevin Weitzel and I welcome Alex Toth and Shannon McMahon with Opendoor. They share with us some strategies for how builders can address the contingency sale challenge.
Favorite quote from Alex:
"The way we like to summarize our product offering is convenience, control, and certainty...Customers, once they sold that home, might not have had a place to move. So, we...have a lot of customers who are attracted to that peace of mind and not having to move twice and being able to stay in their current home while their new construction home was being built."
Favorite quote from Shannon:
"We really want to take this partnership stance that we're there to help support our builder partners and their customers in any way that we can. This is a really stressful transaction and likely the biggest transaction someone will ever have. We want both the builders and the customers to feel like they're in good hands, they trust us, and we're here. So, we help train those sales teams, we answer their questions, we work with them every day to really make sure they feel supported and comfortable presenting this option to their customers."
Listen today at BuilderMarketingPodcast-dot-com!
#bluetangerine #homebuildermarketing #newhomesales #weallbuild
