Trend Tracker 👣 May 2024 Social Media Trends & News
Hey there!
Sennah Yee here again, CrowdRiff’s Social Media Manager — happy May! Tulips are blooming, patios are opening, and trends are, well, trending! 😉 Here’s the latest in the social media space…
In today's edition...
🎶 Trending audio to boost your reach
🤪 Trending memes you gotta hop on right now!
🚨 Upcoming events to prep content for
🤳🏻 Big Instagram Reels Algorithm Update
🎵 Trending Sounds & Memes
🫶🏻 These Words Remix - Natasha Bedingfield (294.1K TikToks, 201K Reels) - An upbeat tune that can easily vibe with any supercut! Example: Visit Savannah
💅🏻 Beautiful things don’t ask for attention (172.5K TikToks, 48.5K Reels) - For any gorgeous landscapes/aesthetic shots. Example: Southern Discoveries
☕ Espresso - Sabrina Carpenter (107.2K TikToks, 820K Reels) - Perfect for spotlighting any coffee shops, trendy clothing stores, or luxurious locations. Example: grubswithgomes
😔 I Hate It Here - Taylor Swift (104.2K TikToks, 25.1K Reels) - Pair this song with two photos: 1) somewhere gloomy with the caption “I hate it here,” 2) your destination with the caption “so I will go to [your destination/specific spot in your destination]!” Example: Visit Yosemite
📰 Trending Social News
Content prep alert 🚨 Mark your calendars!
🌈 June: Pride Month - Highlight local businesses owned by LGBT2Q+ folks, Pride events, and LGBT2Q+ history in your destination
🚲 June 3: World Bike Day - Share cycling routes/trails, bike tours, and bike rentals/specialty shops
🌱 June 5: World Environment Day - Promote sustainable travel tips to protect our planet
👨🏻 June 16: Father’s Day - Spotlight live events, local gift shops, restaurants, and getaways
🌞 June 21: First Day of Summer - Prep those patio supercuts, weekend itineraries, summer market/festival dates, and more!
Instagram Reels is getting a Big Algorithm Update 🤳🏻
Instagram Reels’ algorithm overhaul is aimed to help creators find new audiences. This includes a new ranking system to help smaller creators and prioritizing Reels featuring original content in recommendations.
What this means for DMOs: Don’t worry, your UGC is safe! Luckily, Instagram said this won’t impact those who have licensing agreements and/or explicit permissions from content creators. You can read more on our blog!
TikTok Sues U.S. Government over Potential App Ban 🚫
After the U.S. signed a bill that could lead to TikTok’s U.S. ban as early as January 2025, TikTok is fighting back, citing First Amendment challenges.
What this means for DMOs: Sit tight, this is still unfolding! There’s even a chance this bill could be temporarily blocked for a few years as the legal battle ensues. We updated our blog here with more info, plus our recommendations.
And that’s a wrap for this month! If you enjoyed this round-up, let me know 👀