Insights & Updates - December Edition

Office Activities

Angel Tree Program Participation

We were excited to have the opportunity this year to once again support the Salvation Army US Angel Tree Program! Our team had the privilege of providing gifts for 25 children, marking our third consecutive year of involvement in this incredible event. It's an honor to contribute to the joy and spirit of giving during the holiday season through this meaningful program.

Gingerbread House & Ugly Christmas Sweater Contest

The office hosted a fun and festive holiday activity featuring an ugly Christmas sweater contest and a chance to decorate gingerbread houses. This festive time provided an opportunity for all to join in and unleash their creativity. The teams showcased their creative flair with some unique gingerbread house designs!

hakuliday Office Party

The 2023 hakuliday Party was a resounding success! The office enjoyed some festive time for fun and cheer at this year’s event, stepping back in time to the vibrant 80s for an epic Miami Vice themed celebration.

Conferences & Events

The Running Conference Presented by haku

The Running Conference 2023, proudly presented by haku, stands as the premier annual gathering for members of the Running Industry Alliance (RIA). Jaclyn Levi, Melissa Andersen, Tiago Kaniak, and Haden McCarter were excited to support this unique event which provided a collaborative environment while fostering opportunities for networking, sharing valuable insights, and building meaningful connections within the running and non-profit communities.

The Road Race Management Race Directors Meeting and Trade Exhibit

Jose Escobar, Maria Llerena, Loreli Cabrera, Allison Medina, and Luisana Batchelder had a delightful experience connecting with fellow industry leaders at RRM 2023. It was a pleasure to reunite with familiar faces and establish new connections during the event.

Partner Support

Enmarket Savannah Bridge Run

Olivia Thaler and Loreli Cabrera enjoyed supporting the “The South’s Toughest Bridge Run” aka the Enmarket Savannah Bridge Run. Taking place on the first Saturday of each December, the Enmarket Savannah Bridge Run has firmly established itself as an iconic event in historic Savannah, Georgia. Drawing visitors from far and wide, it offers a unique opportunity to conquer the challenging 5.5% grade of the Talmadge Memorial Bridge. With an impressive average attendance of over 5,000 runners, the Enmarket Savannah Bridge Run remains a highlight in Savannah, standing out as one of the city's most significant annual events.

OUC Orlando Half Marathon

Jose Escobar and Melissa Marrero had a fantastic time contributing to the success of the Orlando Hometown Half presented by Orlando Track Shack! The event marked the beginning of an exciting race weekend. To top it off, the team was able to support a Marathon Trials course preview run, followed by an insightful Q&A session to share feedback about the course.

New Tech and Features

Memberships

To enhance our membership programs, we've introduced several new features:

Minor as Primary Member: Now, memberships designed primarily for minors can have the minor as the primary member. This feature enables a parent or guardian to be the account holder while allowing someone under 24 to be the primary member.

Membership Pricing Visibility: Users filling out the member sign-up form will now see the price of each membership option. This provides transparency and clarity about the selected membership.

Manual Registration with Fee Waiver: We've introduced the ability to manually register a member and waive their fee or apply cash or check payments, particularly beneficial for revolving membership options. This enhances flexibility across all member types. 

E-Commerce

Individual Product Dashboard: As part of our preparations for an upcoming e-commerce initiative, we've introduced advanced reporting features, starting with the Individual Product Dashboard. Admins now have access to valuable data on the performance of each product, providing insights to enhance decision-making.

Additional Filtering in Orders View: In the Orders View, we've enhanced filtering options to empower users utilizing shipping and fulfillment in haku. Now, they can delve deeper into order details by filtering based on order date, fulfillment type, tags, and more, offering a comprehensive understanding of their orders.

"You May Also Be Interested In" section updates: If products belong to a collection, only other items within the same collection will be displayed. This gives organizers greater control over the items showcased, ensuring a more tailored and focused customer experience.

Community

To enhance the depth of understanding our customers have about their community members, we've implemented the following updates to community profiles. These additions empower organizers to seamlessly leverage user feedback for a more nuanced comprehension of their audience.

Integrated Feedback in Event Section: You can now access feedback directly within a community member's event history. This augmentation provides you with valuable insights into user experiences and engagement. By seamlessly incorporating feedback into the event details, we offer a holistic perspective on individual interactions.

Survey Data Visualization in Community Profiles: You now have the capability to effortlessly review survey responses within a participant's community profile. This functionality allows for a comprehensive understanding of an individual's preferences and opinions. By centralizing survey data, organizers can efficiently analyze participant insights to inform strategic decisions.

Giving

Partner Pre-Paid Entries: We enhanced the ability to manage partner invoicing efficiently. You can now prompt upfront payment from partners, ensuring timely compensation for applicants and streamlining the overall payment process. Additionally, partners benefit by having the option to pay for their entries before completing the registration process.

Additional Updates

Unsubscribe/Resubscribe in a Snap: You now have the power to quickly manage participant subscriptions right from their profiles. This feature proves especially handy during events or expos, providing admins with efficient control.

Streamlined Ticket Management: The "Manage My Tickets" button in confirmation emails now directs ticket holders straight to their check-in pass view. For account holders, the tickets remain accessible within their accounts, ensuring a seamless experience.

Insights Filtering Made Easy: Introducing a domain filter for insights. Users can now effortlessly filter their insights list based on email domains, streamlining the information retrieval process.

Global Invoice Addresses: Our invoicing system now supports international addresses for partner invoices, enhancing our global capabilities. Now, managing remittance details for international transactions is more convenient than ever.

January Loading ⏳…

Prepare yourself for an exciting January filled with partner support, office activities, and more! We're thrilled to support some awesome events including the Chevron Houston Marathon and more to start off the new year in 2024! Stay subscribed to stay up-to-date on all things haku!