Create an Effective Slide Deck
HBR Staff/Getty Images

Create an Effective Slide Deck

A great presentation depends on more than the high-quality information you’re sharing. Here are some essential principles to help you create a memorable slide deck.

Choose the right fonts. Use sans serif fonts like Helvetica or Arial for a minimal look and better readability. Stick to two font styles throughout your presentation—one for headings and another for body text—and ensure consistency throughout. Keep the body text at a minimum of 30-point size and titles at 40 points or more.

Opt for high-contrast colors. High-contrast color combinations ensure maximum visibility and ease of reading. Limit your color palette to two or three main colors to avoid visual confusion and maintain focus on your key points. 

Use pictures effectively. Select images that communicate your message powerfully and succinctly — and use them sparingly. Limit yourself to one meaningful image per slide to maintain clarity and reinforce your message without distracting from the substance.

Aim for a clean layout. Avoid clutter by using a simple layout with plenty of white space. Emphasize key points in bulleted lists rather than paragraphs. And use a visual hierarchy to guide the audience’s attention to the most important elements first.

Read the article: “How to Make a ‘Good’ Presentation ‘Great’,” by Guy Kawasaki


Learn more:

3 Challenges to Hybrid Work — and How to Overcome Them


What to Know About Starting Your Career Remotely


Enjoying these management tips? Unlock unlimited access to HBR’s content with a subscription. And for a daily version of this newsletter, sign up here.

Bryan Hope

Strategy, Execution, and Transformation Executive | Travel and EV Enthusiast

2w

Depending on your corporate culture, what happens before the presentation may be more important than the presentation itself. Socialize, rally support, provide pre-reads, mitigate concerns, head-off opposition… You can do all of these before the presentation so the presentation can focus on getting to yes.

Like
Reply
Kathryn B.

🌟 B2B Marketing Manager at Beautiful.ai | Expert in Stunning Slides & Persuasive Presentations

3w

People spend so much time fighting with PPT when they could just let Beautiful.ai do the design finessing for them! It prevents you (and your team) from going off-brand, cluttering slides, and so many of the other challenges presented in this article and the comments.

Like
Reply
Tausif Ahmad Khan (Jee)

Data Entry Specialist| Remote Work From Home| Excel Data Entry| MS Word Data Entry| Word Document Formatting| Typing| Re-Composing| Translation| #DataEntry #MsWord #Translation #Freelancer #Opentowork #LinkedIn

1mo

My Skills Are:- I am interested Data Entry / Typing / Re-typing / Composing / Remote Work from Home Required. I have Alpha & Numeric Typing expertise. My Typing Speed is 70wpm with 97% Accuracy. My Experience is 1992 – to Till date.

Like
Reply
Ms Mayer

Experienced Sr. Executive Assistant, valued for expertly empowering leaders to achieve objectives with a proven track record of success.

1mo

The article misses an essential first step: checking with the marketing department to ensure adherence to brand standards. This should precede any design work on the slide deck.

Donna Burton

Office Administrator @ The Ephesus Church of God | Associate of Arts - AA

1mo

Useful tips

Like
Reply

To view or add a comment, sign in

Insights from the community

Others also viewed

Explore topics