WARC’s Post

The WARC Advisory team will participate in some brilliant sessions and events next week at the Cannes Lions International Festival of Creativity. Imaad Ahmed is the Advisory Lead for #EMEA and #Americas, and he shares his top picks in this video. Will we see you at any of them? Be sure to come and say hi to all the team members you've seen on our page recently 👋 Shoutout to The B2B Institute, MSQ and Contagious 🧠 #BoldMindsBoldMoves #WARCAdvisory #CannesLions #Events Mimi Turner James W. Annie Smith

WARC recently partnered with South China Morning Post SCMP on a series of events titled "Growing Your Brand in Hong Kong & Beyond." Here are the key takeaways from the events: 🧠 Brands should focus on long-term brand building rather than chasing short-term transactions, as consumers are willing to spend on valuable and unforgettable experiences, even in a weak economy. 🧠 CFOs play a crucial role in brand investment decisions, and the "compound creativity" strategy aligns with long-term financial efficiency, highlighting the need for dialogues with CMOs. 🧠 Brands must balance preserving their legacy with staying culturally relevant and resisting temptations and distractions outside the brand's parameters, especially from celebrities. 🧠 Hong Kong's unique cultural assets and the relevance of Cantonese are powerful tools in building brands; the interplay between marketing and culture is crucial in the city. You can access the full event report here. https://loom.ly/6LdjCTA #WARC #MakeItWARC #APAC #Marketing #Events

The WARC Awards Global Grand Prix Winners have just been released. Go to our website to see The Effectiveness Show now 👉 https://lnkd.in/ddvKq2ER Winning is an incredible feat for these campaigns. Only categories where Golds were awarded at the regional level were eligible for a Grand Prix. In those categories, all the Golds then competed against each other, and the Global Super Jury could only award one Grand Prix in each eligible category. They only awarded a Grand Prix if they felt the campaign *absolutely* met the benchmark. Watch The Effectiveness Show where, in 15 minutes, you'll learn who won, and why, along with clips from the winning campaigns. #WARCAwards #GrandPrixWinners #JustAnnounced #Campaign #Winner

There are lots of things you could do in Cannes when you're at the Cannes Lions International Festival of Creativity 🏖⛵🍲 But if you've got 60 minutes, this is most definitely the best way to fill them. The Creative Impact Sprint: DAIVID 🦩, The B2B Institute, CreativeX, Tracksuit, Association of National Advertisers +WARC. Meaning you'll get to hear from Anastasia Leng, Latha Sarathy, James Hurman, Ian Forrester 🦩, Aditya Kishore, and Mimi Turner 😮 Hosted by Amy Rodgers, this sprint will be something you've never experienced before at Cannes Lions. Check out our Creative Impact Hub 👉 https://loom.ly/jZqijqk And don't forget, The Grand Prix winners of the WARC Awards 2024 will be announced on Thursday, 13 June (in TWO DAYS!). Tune into The Effectiveness Show at 9 am BST to find out which of the 22 Gold campaigns awarded across our regions have been chosen as the best of the best 🤩 #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves

This time next week, Alexis Gresh will be in the south of France at the Cannes Lions International Festival of Creativity. But what are the sessions that will make the jet lag worth it? (Trick question: there are tons, but here are some of her favourites.) Check out our Creative Impact Hub 👉 https://loom.ly/jZqijqk And don't forget, The Grand Prix winners of the WARC Awards 2024 will be announced on Thursday, 13 June (in TWO DAYS!). Tune into The Effectiveness Show at 9 am BST to find out which of the 22 Gold campaigns awarded across our regions have been chosen as the best of the best 🤩 #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves

When your email should have been a phone call... Mark Pollard, Strategy Friend, will join us at the Cannes Lions International Festival of Creativity 2024 as part of Creative Impact. His session sounds both brilliant AND clever 😎 Find out more about Mark's session here 👉 https://lnkd.in/eNS3ywcj #BoldMindsBoldMoves #Strategy #CreativeImpact #CannesLions Sweathead

What an insightful and inspiring week in Hong Kong! A big thank you South China Morning Post SCMP for organizing and having us as insight partners for the three events held last week. We started with the CMO Circle Dinner and Agency & Senior Leadership Breakfast, where we brought together CEOs and senior leaders to preview new SCMP-WARC insights. At Thursday's launch event, WARC Advisory's Ed Pank and Ashik Ashokan shared how luxury brands can leverage culture to appeal to the Asian affluent and build a global, iconic brand from Hong Kong. Following their presentation, there was an engaging fireside chat with Douglas Young from G.O.D. This was followed by a panel discussion featuring Hong Kong's leading marketers: Cheuk Shum from HSBC Hong Kong and Ingrid Chen Mandonnaud from Rosewood Hotel Group, moderated by WARC's Jenny Chan. Get more insights here:  https://lnkd.in/gsphUWgE A heartfelt thank you to all the speakers and attendees for contributing to the events, and special appreciation to Kevin Huang, Paul P. and the SCMP team for hosting such fantastic gatherings! SCMP Advertising+ #WARC #MakeItWARC #apac #marketing #partnership

Revolutionise Your Targeting Strategies with Attention Segmentation 🚀 Dive into the latest insights from Karen Nelson-Field PhD, Founder and CEO of Amplified Intelligence, as she unveils how attention segmentation can revolutionise targeting strategies. 🔍 Key Highlights: 👀 Attention Decay & Attentive Volume: Understand how quickly attention diminishes and how many people pay attention over time 👀 Tailored Campaigns: Discover why a one-size-fits-all approach to attention metrics falls short 👀 Brand Growth Insights: Learn how brands can optimise their attention requirements for different stages of growth and campaign objectives 👀 Privacy-Safe Data: Explore the transition to less invasive data collection methods post-cookie era 💡 Why This Matters: Traditional audience segmentation meets modern attention data, offering a robust framework to customise your targeting strategies. Read the Full Article to connect the dots between attention measurement and brand growth 👉 https://loom.ly/mpafsLE #AttentionSegmentation #MarketingInnovation #BrandGrowth #AdTech #MediaMeasurement #AttentionEconomy

Gregory Grudzinski is one of the authors of the WARC’s newest report, 'The Future of Digital Commerce.' Watch the video to learn about the report's various discoveries, which will give you insights into maximizing emerging digital commerce opportunities in retail media and more. Read the #report here 👉 https://lnkd.in/eJTFAi-u Non-subscribers can access a sample by following that link, too 💁♀️ #DigitalCommerce #WARC #Strategy #RetailMedia #AI #OmnichannelMarketing #EvolutionOfMarketing

Ed Pank is the SVP for WARC's Advisory team, and, you guessed it, he's coming to the Cannes Lions International Festival of Creativity with us 🤸♂️ Here are his top tips - the last one is so good. WARC Advisory can partner with you to help grow your credibility by offering tailored advice to overcome any marketing effectiveness challenge. Visit warc.com/advisory to learn more. #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves