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Five things you need to know about Nielsen ONE Ads👇 ✔ Powered by big data, validated by real people ✔ Deduplicated audiences across all screens ✔ Comparability at a glance ✔ The broadest coverage available ✔ A clear, consolidated view Learn more about our Nielsen ONE Ads. https://bit.ly/3TLpEeg

A trust gap in channels still exists across age, as 18-24s are more likely to trust digital video & social ads vs. 55-64s who trust TV, print & radio. 📻 🗞 Our upcoming #RivalSpark research using Attest is revisiting last year's #PufferfishChallenger spark (https://lnkd.in/eubscfy7), looking at what shapes consumer behaviour and trust in brands and how challenger brands are disrupting the status quo of both across the US & UK. While the full piece will be out later this week, our initial data into trust by advertising channel shows an age gap in what channels audiences trust. While In-store and search ads are most trusted across age range, a gap forms in the secondary channels audiences trust. Younger audiences more heavily trust digital advertising and #socialmedia, creating an opportunity for brands to reach them in cheaper, more flexible channels. But as more flexible buying for connected TV and radio increases, more brands may have a chance to reach older audiences in the channels they trust. Look out for our full report which will delve deeper into where 'underpriced trust' may exist and how brands can use media shifts to appear more established than they may be. #media #mediaplanning #consumerbehaviour #marketresearch #data #digitalmarketing #data #strategy #planning

Wrong decisions most Media buyers make: 👇 - Not analyzing the data - Not testing enough creatives - Desperate attempts to scale quickly - Not researching the business and its audience You need to do the research before clicking the next button. #googleads #ppcexpert #mediabuyer

want to know how #attention can help to drive media efficiencies and outcomes - have a read below 👇🏾 Amplified Intelligence

Feeling a chill in your programmatic advertising results? It's time to uncover the spine-tingling truth about ghost audiences that's haunting marketers! The reliance on third-party data is fading away, leaving us with elusive ghost audiences slipping through our fingers. These spectral groups are becoming harder to find and target, making campaigns less effective than ever. Learn more about ghost audiences and what you can do to bring your ads back to life: https://lnkd.in/ev-AcXac

Paid media doesn’t work the way it used to. But you’ve probably noticed that — Faltering ROAS. Falling match rates. And a maze of consent preferences to navigate. Sound familiar? Here’s the good news: The customer data you already have can turn things around. By activating your first party data, you can: ✅Save money and time by connecting directly to ad platforms ✅Get higher match rates and better audience reach ✅Find more high-value customer segments ✅Stay compliant with privacy regulations All of this means stronger acquisition and higher return on ad spend. And it all starts with a unified customer view built on first-party data. Check out Amperity for Paid Media to learn how the customer data you already own can become the key to your success 👇 #PaidMedia #DigitalAdvertising #ROAS #ThirdPartyData #FirstPartyData #CustomerData

Surge Tactic's paid media strategies go beyond the basics. Our experts specialize in capturing audiences at the right moments, driving real business outcomes for our clients. https://lnkd.in/guinXddF #SurgeTactic #PaidTraffic #LeadGeneration #PPC #GoogleAds #SocialMediaMarketing #DigitalMarketing #Analytics #Data

🔮 'Ad' venture into the future of paid media. Don't just predict, watch it unfold in reel-time with Alanna Eichenberg, from Red Door Interactive as she tells us her top #paidmedia predictions for 2024! What other paid media trends do you see happening this upcoming year? 🚀📈