You’re 2.5 times more likely to increase brand health if your marketing campaign focuses on a promise to the customer 🤯 If you didn’t catch Paul Stringer, PhD and Mimi Turner today at #AWEUROPE24, where they explored the power of making a #B2B customer promise, feast your eyes (and brain) on the research behind the talk here 👉 https://loom.ly/4eJgBIM - written with The B2B Institute. Advertising Week 💙 #BoldMindsBoldMoves #WARC
Luke Fagg
1mo
Paul Stringer, PhD and Mimi Turner this was superb! Really insightful! 👏💡
Empowering brands, agencies and media companies to grow
1moGreat to see, Mimi & Paul! I'm sure you were excellent. Thanks for inviting us, Mimi!