WARC’s Post

Last week at Advertising Week Europe, there was a lot of conversation about inclusive advertising being the future of advertising. Innovation, accessibility, and brands cultivating brave partnerships were just some of the key messages industry leaders urged us to take forward. So amidst the murmurs of DEI losing its momentum, what I heard is that DEI is here to stay. In 2024, DEI underpins the creative industry and is now an expectation, not a nice-to-have. Here are some key sound bites I took away: ‘We have to cut through the noise’ — Elizabeth Anyaegbuna ‘I know that having a diverse team is going to make our pitches better and in turn, win over clients, so it’s critical for business’ — Heather Blundell ‘If you’re anti-woke or resisting change, ask yourself why you want things to stay the same' — Munroe Bergdorf ‘Think progress over perfection’ — Henrietta Corley 'Always frame it as something exciting, a change to make creative work more disruptive. That in turn will make a return on inclusion and ensure a return on investment’ — Katy Talikowska ‘DEI has almost become this facade to fix things that were visible but what about the internal problems? Are your teams diverse? There’s rice at home!’ — Irene Agbontaen Read more: https://lnkd.in/erTEXwpF #Advertising #DEI

The advertising industry has witnessed a transformation from the integrated full-service agencies of the past to the specialized agencies of today. Let's reflect on this evolution and emphasize the importance of a client-centric approach.

🌟 Week Five Showcase: Setting the Standard with Passionate Excellence! 🚀 As we step into week five, it's time to highlight what truly sets Swish Advertising apart—our unwavering passion for excellence. Excellence as Our Standard: At Swish Advertising, excellence isn't merely a goal; it's the standard that permeates every aspect of our work. From the initial concept to the final execution, we infuse each project with a relentless passion for perfection. Fueling Projects with Passion: We don't just undertake projects; we immerse ourselves in them with genuine enthusiasm. Our commitment to excellence goes beyond the ordinary, ensuring that every campaign, strategy, and creative endeavor is fueled by a genuine passion for delivering outstanding results. Your Brand, Our Commitment: Let us show you how Swish Advertising's dedication to excellence can become a transformative force for your brand. Your brand deserves nothing less than our passionate pursuit of perfection. Join us on this journey where excellence isn't just a goal—it's our standard of operation. 💫 #WeekFiveExcellence #PassionateCommitment #SwishAdvertisingDifference

As the industry wends its way over to #Cannes, it’s worth reminding ourselves that great advertising work pulls together many of the components we discuss on these pages - attention, relevance and context. This ad for TePe delivers on all three simultaneously: 1. Attention-grabbing by being clear, simple and distinctive 2. Relevant, by playing on a known vernacular “Mind the gap”, likely to make it more memorable 3. Contextually well placed, cross track in the tube where the “Mind the gap” phrase lives. The power of media and creative working in partnership.

Cannes Lions, as always, is a milestone event in the global advertising industry. This year there is an increasing focus on diversity in advertising. In this blog series on the necessary transformations that advertisers must embrace to leverage the power of Creativity 2.0, we’ll explore the importance of diversity in advertising and how it is becoming an essential element in advertising campaigns and therefore business. #canneslions2023 #diversity #creativity https://hubs.la/Q01Vtqyv0

COMMBTALKS – Another great session coming up next week! Learn more on the strategies, benefits, and emerging trends that shape the effective utilization of place-based environments. Register today: https://lnkd.in/gezMjizV #COMMBtalks #placebased #OOH #VENDO

Dive into the world of Traditional Advertising with Tridigiam and discover how classic strategies can still create a massive impact in today's digital age. In this video, we explore the enduring power of traditional media channels like print, radio, television, and outdoor advertising. Learn how combining timeless techniques with modern insights can elevate your brand presence, connect with diverse audiences, and drive engagement.

The steps EVERYONE should go to for optimal ad spend.

The wonders of the internet! Although I wasn't there I am so happy that Radiocentre Ireland shared Peter Field's presentation at one of their events about the six rules of sustainable long term advertising effectiveness: 🥁 Spoiler alert: Peter is renowned as the "Godfather of Marketing Effectiveness" so you are in for a treat. Here it goes: 💡 Long-term advertising consistently outperforms short-term campaigns in terms of business effectiveness. Sustained brand building over time leads to stronger results. 💡 The effectiveness of media channels varies, with #radio advertising demonstrating substantial potential for delivering business growth and profitability. 💡 Radio advertising, especially AM/FM, plays a significant role in driving both short-term and long-term business effectiveness. It has a unique ability to boost sales and profitability. 💡 The Synergy of Radio and Digital: Combining radio #advertising with digital media creates a powerful marketing mix. This synergy amplifies the impact and effectiveness of advertising efforts. The video recording is being released next week 🤞 https://lnkd.in/e6HwVB7a