VML’s Post

Picture 📸: Jakarta and Kuala Lumpur streets, buzzing with fashion and beauty devotees 🚶♀️🚶♂️. Yet, many Western brands overlook Indonesia and Malaysia 🌏 in their global plans. Big mistake ❌. Here's why. This isn't just about growing economies 💹. It's about tapping into fashion powerhouses 👗👠. A young, tech-savvy, middle-class, craving luxury and lifestyle brands. Yet, there's a twist. Local culture isn't optional; it's essential 🎯. Modest fashion in Malaysia, and diverse styles in Indonesia. Global trends need a local touch 👌. Imagine a brand that nails this. Respecting local culture, offering something unique ✨. Unprecedented growth and a beloved inclusive, diverse brand await 🚀. How can global brands authentically weave into Southeast Asia's fashion web? Share your thoughts 💭. Your insight might be the next big fashion success story 🎉. #fmb1 #indonesianfashion #malaysianfashion #southeastasianfashion

Southeast Asia comprises ten culturally diverse countries, six of which comprise 80% of the market. Its #eCommerce market is expected to show an annual growth rate of 11.43%, with a projected market volume of $169 billion by 2027. Despite the opportunities, brands must recognise the challenges of the region's cultural and linguistic diversity. Thomas Yeoh, Baozun Asia's Managing Director, shares his key insights on how brands can navigate new trajectories in #SoutheastAsia. 1) Focus on Building Trust Locally To successfully navigate the operational, customer service, compliance, and local regulatory challenges in #Korea and #Thailand, it is imperative to have a local team on the ground. As new players in the market, establishing credibility within the local business community is crucial to earn trust and confidence. For example, you need to hire local experts with a comprehensive understanding of tax and customs regulations and proactive in addressing compliance and business requirements to ensure legal operations. 2) Know the Trends and Demands of the Market Economic trends like increasing investments in manufacturing in #Indonesia and #Vietnam, growth in the middle class, and strong tourism make this region attractive to brands. The hottest consumer sectors are #fashion, #beauty, household goods (#fmcg), and #electronics. These demands in household goods stem from the fact that the region consists of a young population, specifically those settling into life, getting married, and buying an apartment. 3) #InfluencerMarketing and Short Videos are Indispensable    Tailor marketing content and messaging to suit each local culture and affordability. Avoid using a one-size-fits-all approach. In 2021, TikTok shop recorded $600 million in gross #merchandise value for the SEA markets. Fast-forward to 2022, it skyrocketed to $4.4 billion—a nearly eight-fold surge. The growth of #TikTok is truly impressive. Visiting their expanding office in Jakarta allows you to witness the thriving community of live streamers and agents. This presents a great opportunity to enhance your brand image and connect with the younger audience. Stay updated on the latest #marketing and #branding trends by following Thomas Yeoh. #Baozun #BaozunAsia #ThoughtLeadership #CustomerJourney #China #MarketTrends #Singapore #Malaysia #GenZ #SocialCommerce #Retail

🌱📲 #Humanizing Technology to Transforming #CustomerExperience and Empower Smallholders Producers in Rural Areas. In recent years, the significance of customer experience has grown significantly among business leaders, and now, it stands as a foremost priority. We recognize the unique challenges faced in rural areas, and we combine our human-centered #technology ecosystem with our Boots-on-the-Ground services solutions to support our Multinational Corporation (MNC) clients and unlock new possibilities, enabling better consumer interaction and tech features to achieve #traceable and resilient #supplychains.   Join us at the 'Marketing Transformation Summit' hosted by Phoenix Business Intelligence, to connect with esteemed #brand and #marketing experts from the region and gain invaluable insights. Our Chief Marketing Officer, Tika Sylvia, will be there to share her expertise on how technology and #human touch coexist harmoniously at Koltiva, cultivating a #sustainable and prosperous tomorrow. 🌏🌿   📅 Tuesday, July 25th, 2023 ⏰ 2.20 – 3.05 PM (GMT+7) 📍JW Marriott Mega Kuningan, Jakarta  RSVP https://lnkd.in/gPfpvTKy   #MarketingConference #Brand #CustomerExperience #CustomerCentricity #RetainingCustomers #CXTransformation #CXSummit #ActionableInsights

 A Comprehensive Guide to Entering the Indonesian Market. The world's 4th most populous market ... 16th largest economy in the world ... Gov. eyes to make Indonesia 7th largest economy in 2030. Thx Nani Peni Adiarti

Have you spotted the UOB Cards x MINI and Paul Smith visuals on the giant screen anywhere around Jakarta and BSD area? 👀   In the spirit of the New Year, this is an incredible opportunity to win an all-electric MINI Cooper designed by Paul Smith, the only-one-of-its-kind in Indonesia, just for UOB customers.   This initiative turns into exciting opportunities for a long-term success as the brand continues to evolve.   🎯 OOH is invaluable on building real world emotional influences and appetite between the brand and audience. It isn’t only just eye-catching, it was strategic. Placed in a high-traffic area, it's bound to reach the right audience and trigger that "I want that" FOMO feeling. 🚀 Consistency is key. Building brand stickiness is a marathon. Consistent visibility builds trust and loyalty, ensuring the intended audience choose us when it matters most and reinforcing customer-centric approach. 🌟 Impact on audience connection -- strong brand awareness fosters a deeper connection. It's not just a transaction; it's about personally in sync with customers. Anyway, curious about how you can stand to win it? Find out more here go.uob.com/MINIPS *Bonus: The ambient (busy) traffic background noises 🚙🚗   #brandbuilding #marketinginsights

Brand Values do Not Get Customers! They're actually a set of principles to influence all of your brand's actions and behaviours. The actions and behaviours shape the experiences which then attract customers. What do I mean? Singapore Airlines don't use its values as marketing or communications content. They use their values to guide all their actions and behaviours to deliver WOW! through all of their services from: 👉 Booking and reservations 👉 Check-in and boarding 👉 In-flight and de-planing 👉 Website and online presence 👉 Loyalty programmme 👉 Communications (which are open and honest) Their values don't attract their customers, they influence all actions and behaviours and drive the overalbrand experience, and reinforce their commitment to customer satisfaction. The experience grows the reputation and attracts new customers 🔥🔥 Don't use your values as marketing, use them to influence and drive all of your brand's actions and behaviours to deliver WOW! experiences. _____________ ☀️ I’m Nick Pegman, an Indonesia-based brand strategist & marketer 👋 Provide consultancy, advisory, branding & strategy 🏴 Follow me for more inspiring content 💡 Visit us at Affinity Brands #whatmakesastrongbrand #strongbrandsthatswhatwebuild #brand #brandstrategy #brandcommunications #indonesia #indonesiabusiness #brandstrategy #brandbuilding #growthmarketing #b2cmarketing #indonesian #marketing #branding #brandconsultancy #brandconsultant #marketing #growth #brandvalues  #customerexperience #airline #valuesdriven

From time to time, I start to realize that my account is right now being monitored by a lot of brands, retailers not only in Indonesia but also world wide. Here, I would like to emphasize again that Im not working in retail industry both malls and brands. Here, Im just researching about retail market in Indonesia and also south east asia. Hence, what you will see on my linkedin post, it is something that you wont see on the official news from the retailer itself. The purpose is one: to make the retail industry in Indonesia is getting better by better publicity. I know several leasing teams and brands viewing my account to just know what happen in Indonesia. Therefore, I will keep it update with the current retail update. Also will keep it objectively, data proven. Although sometimes there is some changing, but that's how retail industry works. If you feel helped with all of my contents, just support me by giving your reactions and positive emotion. But if you feel your brand doesnt want to be covered here, feel free to ask me take it down and I won't ever post and talk about the brand. Cheers!

An example of I walk my talk. So I do not only talk for a living. Which means when I advise or consult my client I also bring an actual practical value to my clients. Lets discuss Advisory on F&B/Lifestyle brands. Study Cases: Case 1. PIC: Management/Marketing of the venue (Club/Lounge/Restaurant/etc..) Requirement: Quick Win Events Pro: New Hip place in a very viral area in Jakarta Cons: New place. Not Supportive. The Owner does not hands on. Do not want to build crowds by doing regular events with third parties due to they want to have quick win in terms of Revenue. Case 2. PIC: Owner of the venue. Requirement: Sustainability in the mid and Profitability in the long term. Pro: New Premium place near a very viral area in Jakarta. Owner understand it would take time to build his/her brand. Cons: Premium place means Premium crowds. They need a different and specialized tailor made events. Both have different pro and cons. I have advise and done events in these two types of venues with various results from disastrous to becoming a long term clients/partners of us back then. Please share how would you advise and a put a practical solutions for each client on brand activation? And also how would you advise them in terms of Investment in and out? All comments are welcome. In PIC: My chat with Case 2 PIC (Owner) Tong-Hong Beck （麦东宏） Hengky Widjaja Leigh McKiernon Irzan Pulungan. CA, CPA Australia PAM Group DMKVL! #advisory #brandactivation #investmentbanking