VML’s Post

Yes indeed Laura Freedman-Dagg. Now (politely) considered an industry veteran, I was there at the very first one and every one since, but happy to say that Brand Licensing Europe this year is without doubt going to be one of the most exciting & inspiring ones seen. It's one that our retail friends & partners really should be attending - registration is now open https://utm.io/ufLYHn and so why delay!? #retail #brand #licensing #retailmentoringprogramme

Following jury sessions from the Netherlands, Ireland, France, Germany, the Nordics, Spain and the UK, a total of 46 campaigns are going into the 2023 European jury room - see each of the Local Finalists here. #advertising #theimmortalawards #immortalawards #awards #creativity #europeancreativity

日本企業の皆様：ご出展の相談、申込は株式会社ZenWorksまで。弊社はInforma Marketsの唯一正規ブース販売代理店(Licensing ExpoとBrand Licensing Europe)になっております。詳しい情報等は丁寧に日本語でご説明いたします。出展費用は約US$8,000以下から。ライセンシングインターナショナル会員向けの割引制度もご案内もいたします。 Are you a Japanese company considering exhibiting at Licensing Expo? As Informa Markets only authorized sales representative in Japan for Licensing Expo 2024 and Brand Licensing Europe 2024, please contact ZenWorks for detailed explanations in Japanese-language about the events. Exhibition costs start from under US$8,000 and we can share details with you about the discount program available for Licensing International members. #licensingexpo #brandlicensingeurope #LicensingExpo2024 #BrandLicensingEurope2024 #ItStartsHere #zenworkslicensing #zenworksconsulting #licensing #licensingbusiness #ble #lvle

Often I am asked what we do at SWM… The answer is alot! 😅 Here is a breakdown of the three main branches; Media, Marketing and Management 👇 All designed to connect luxury brands with the worlds top sports and entertainment professionals. SWM EXCLUSIVE

"Exciting times ahead! 🎉 Join at ICC Sydney from August 30 - September 1, 2023, for Integrate - Australia's premier event for Pro & Commercial Audio Visual and interactive technologies. Don't miss out on the chance to explore new business opportunities, boost brand awareness, and foster valuable connections in the industry. See you there! 👋🔊📽️ #Integrate2023 #AudioVisualTech #BusinessConnections"

An Iconic American Brand for Your European Products 🎶 What if you could rapidly amplify your European manufacturing business by licensing this Iconic American Brand? One etched into pop culture's fabric through pioneering innovations in music and home entertainment? RCA - An iconic name that evokes Americana and resonates profoundly with generations of consumers worldwide. For manufacturers, sustaining creativity is pivotal yet challenging. A constant cycle of evolving consumer tastes and competitive pressures. How can you continuously inspire your product teams? The answer? Immerse yourself in an ecosystem that sparks ingenuity – by becoming an RCA licensee. RCA's iconic heritage is deeply intertwined with 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗺𝘂𝘀𝗶𝗰 𝗮𝗻𝗱 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁. This brand is THE pioneering force driving audio/video innovations for decades. As an RCA licensee, you inherit over a century of brand legacy, including: 🎶 Deep roots in the music industry 📺 Pioneering spirit in home audio/video gear 💻 Reputation for quality craftsmanship This heritage seamlessly elevates your product's perception from DAY ONE. Leveraging RCA's brand cache accelerates buyer confidence and cements an aspirational identity. Let's discuss how at the BrandMate Networking Event, Booth B11 - June 19-20, 2024 To everyone in the European manufacturing industry curious about the RCA Early Licensing Opportunities: ✅ Meeting Frank Goergen at our BrandMate booth B11 is a smart move. As a division of established. The Creative Licensing Company , we pave your way to growth by licensing powerful brands like Blaupunkt, Thomson, RCA, Nordmende, SABA and many more. #VisionaryGrowth

Commercial deals/Sponsorships Part one MindsetChange: Sponsorship/commercial partnerships are not favours to those sponsored. They bring value that you quantified monetary for the benefit of the brand. Most sponsors look for clout to amplify brand equity, drive business leads and revenue generation. Marketers, resource mobilization personnel approach your budget with a view to create symbiosis in a commercial deal. There is no bigger brand than the other in a commercial deal. It’s a marriage of equal rights. In the new era of commercial deals or sponsorships must sign service level agreements. All deliverables must be outlined and quantified. Delivery dates expectations must clearly be spelled out. If I introduce you to VISA for example as a possible partner when they come on board the relationship changes and it must be reduced to a contract, it does not belong to me.

The Real Champion: Mastercard's Marketing Masterclass During Galatasaray vs. Bayern Munich Watching the thrilling match between Galatasaray and Bayern Munich, I couldn't help but notice Mastercard's prominent advertising. Ever wondered about the strategy behind such a move, especially when Mastercard doesn't directly issue cards to consumers? Here's a breakdown: Brand Awareness: Advertisements in global events like the UEFA Champions League ensure Mastercard remains a top-of-mind brand for millions. Bank Partnerships: A strong brand presence makes Mastercard a sought-after partner for banks issuing credit and debit cards. Merchant Relationships: Recognizable brands influence merchants to prioritize and trust Mastercard transactions. Consumer Preference: While banks issue the cards, consumers often choose between payment networks. Mastercard’s visibility can sway that choice. Global Reach: With the Champions League's worldwide viewership, Mastercard solidifies its image as a leading global payment solution. Affiliated Promotions: Associating with major events allows Mastercard to offer cardholders unique experiences and promotions. Corporate Image: Associating with prestigious events like the Champions League helps shape Mastercard's corporate image as premium and global. By aligning with events that capture the world's attention, brands like Mastercard reinforce their relevance in our daily lives, even if their approach to the market is indirect. #Mastercard #UEFA #ChampionsLeague #MarketingStrategy #Galatasaray #BayernMunich #Brand #Business

📈At the 29th edition of the Unifrance Rendez-Vous in Biarritz, the Centre national du cinéma et de l'image animée (CNC) and Unifrance released their annual report on the export of French TV programs. In 2022, sales of French TV programs soared to an unprecedented level of €214.8 million, an increase of 15.4% over 2021 and 4.7% over 2017, the previous record prior to 2021. This significant rise can be attributed to the growing international appeal of French programs, combined with a more favorable environment as the effects of the pandemic gradually subside and professional markets regain strength. Read the full report ⤵️ https://lnkd.in/egG2CkkX