Earlier this week Viral Nation partnered with Ad Age for an insightful webinar. Emma Ferrara and Brandon Lentino from Viral Nation and Patrick O'Keefe from e.l.f. cosmetics discussed the essence of being a truly social-first brand. This exciting panel explored the benefits of consolidating marketing efforts into a social-first framework, discussed strategies for leveraging influencer marketing to humanize brands, and offered insights into scaling and enhancing traditional marketing efforts in a social-first world. If you missed the webinar click here to watch it in full: https://lnkd.in/ggTtaKgp #webinar #socialfirst #socialfirstmarketing #marketing #socialmedia #marketingagency #adage
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Doing value based marketing is the need of the hour... Brands that connect with their audience build trust among clients If you are merely trying to sell something no one would listen to you... According to client psychology, to build trust you have to provide value and educating them helping them solve their problems and showing them a way to grow is the right marketing style one should follow In today's time, big brands spend a lot on Influencer Marketing, but what they forget is now this way of marketing has been saturated... Instead providing value based marketing is the new thing that is working for major brands. So what is your style of marketing for your brand, shoot in the comments #skincoachishanagrra #skincoach #mua #professianalmua #marketing #profit #business #growyourbusiness #branding #contentstrategy
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Did you know Marketing Attribution models and influencer marketing share a symbiotic relationship? Our CEO & Co-Founder Ritesh Ujjwal Ujjwal, has shared his valuable insights in Times Now's article on "How Attribution Monitoring Aids Businesses in Selecting the Best Marketing Plan". Read on to know more on the importance of marketing attribution, analyzing customer habits, and leveraging a multi-touch approach for effective marketing. https://lnkd.in/eTVUHfSK #MarketingAttribution #DigitalMarketing #InfluencerMarketing #ceoinsights #DataDrivenDecisions #FounderFeature #KofluenceInNews #Kofluence
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#influencermarketing has become an increasingly popular strategy for brands to reach new audiences and boost their marketing ROI. However, it can be difficult to measure the success of these #campaigns. And how can we measure the effectiveness of influencer marketing? 🎯 In addition to these 6 key metrics, brands should also consider tracking the following: 1. Cost per engagement (CPE): which is the cost of each engagement, such as a like, comment, or share. 2. Cost per mille (CPM): is the cost of 1,000 impressions. 3. Return on investment (ROI): the net profit generated from an influencer marketing campaign. #digitalmarketing #marketing #socialmedia #brandawareness #engagement #sales #ROI #CPE #CPM #metrics #measurement #success
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Influencer marketing is traditionally divided into brand awareness and performance However, it is evolving into a crucial component of full-funnel marketing strategies. Businesses focusing on the entire funnel—from customer awareness to acquisition and retention—can achieve more sustainable growth. #influencermarketing #influencercollaboration #influencermarketingagency #fullfunnelmarketing
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Influencer marketing is one of the best advertising methods to leap into this year. It opens great doors of trust, brand awareness and continuous sales for your business. It helps you piggyback on the success of other successful individuals for less time and money. Influencer is one aspect of marketing you should look into this year for your business. . . . . #influsights #influencermarketing101 #influencermarketingdoneright #ınfluencermarketing #digitalmarketingupdates #socialmédiamarketing
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Check out our latest instalment to The Elle Journal: Top Marketing Trends to look out for in 2023. If you haven’t already noticed, the digital marketing landscape is CONSTANTLY evolving, and can be a little difficult to keep abreast of. Here are a few trends that we believe are either, continuing to dominate or growing in popularity: ✨ Influencer Marketing ✨ Personalization ✨Video & Visual Marketing ✨Mobile Optimisation Click the link below (The Elle Journal) to read the full article: https://lnkd.in/efzMSjFr #MarketingTrends #DigitalLandscape #ElleJournal #ElleCreative
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I get this question a lot... What should I spend on influencer marketing? Let's keep it simple. 2.5-5% of top-line revenue. Or if you want to look at it on a marketing budget basis, depending on your MER target, you should look at 10% - 25% of your total marketing budget being dedicated towards influencer. Whichever way you want to look at it. #influencermarketing #mer #dtc #marketing #brand
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Influencer marketing has become a game-changer for businesses in many industries, including hair and beauty. A recent study conducted by Dojo has uncovered some remarkable insights: hair and beauty SME owners who've hopped on the influencer marketing train swear by it as their go-to for boosting sales. It's even outperforming the more traditional social media marketing methods! Speaking of the hair and beauty sector, it's a dynamic and highly competitive landscape where showcasing your services and product results through captivating visuals is extremely important. This is an area where content creators excel, on top of the fact that they're already trusted by your target audience. If you're curious about how to make influencer marketing work for your business, talk to us! www.shoplooks.com #Shoplooks #influencermarketing #hairandbeauty #SMEs #partnerships
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