VideoAmp’s Post

In today's #AudioArticle: How can we use technology strategically to move past short-sighted goals and meaningfully connect with audiences? Francis Petty, CEO of Groovinads, takes a look. Don't miss him in "2024: Toward a Programmatic Future." Out now! #MexicoBusinessNow #MexicoBusiness #MexicoProfessionalServices

As media outlets cut staff, those of us in public relations and strategic communications become more critical to the process of creating news. Clients still need to get their stories out there, no matter what the media landscape looks like. What's driving these cuts? Here's what Axios' Media Trends newsletter offers as a reason, "The news industry is facing huge constraints due to a slowdown in the ad market, debt from consolidation, and subscription fatigue." #publicrelations #communications #media #makenews Read more at

Want to unleash the power of creativity in your company? Ban slides! Last week, we had our internal Lions conference. Our business units, functions and brands all tasked with sharing their ideas and plans with one brief: no slides and be creative. It was brilliant. Everyone got stuck in. Our Festivals, Intelligence and Advisory businesses had a pitch battle. My team (Advisory) made our pitch channelling our inner Avengers. Having to put our vision and proposition in a five minute pitch in the style of the Avengers was the perfect way to craft an engaging and punchy narrative. I’ll be using it in future pitches. So if you really do need to unleash creativity in your company, give me a shout and I’ll send in the Ascential Advisory Avengers! (The combined power of Lions, Contagious and WARC Advisory teams.) Special thanks to my co-super heros James Womersley and Ashik Ashokan

We are live at Quirk's Chicago, March 26-27! Come say hello to our team, Corey M. Zinser (Director), Erin Delehanty (Manager), Julie Jimoh (VP), Joe Corace (SVP), Shane Schultz (Manager), and Richard Bell (Managing Director)! Quirk's Media #wearebehaviorally #behaviorallyinc #quirks #insights #insightsindustry #marketresearch

So happy for my creative colleagues at Deep Focus. They inspire me, they truly care about our clients and their needs, they lead with empathy and innovative ideas!! Congrats to all!! #audiencetargeting #creativeagency #digitalamarketing #brandstrategy

Super Bowl LVIII is not just a game; it's a stage for advertisers to shine. ⭐️ CMOco's latest blog breaks down the stats, trends, and impact of Super Bowl commercials. Discover why brands invest millions in this iconic event and how it sets the tone for their year: https://bit.ly/3OzkgHT

Before our Advertising Week session, "Loudly Calling 'Bullshit' on Brand Wokeness/Brokeness" – featuring Do the WeRQ Co-Chair Kate Wolff 🏳️🌈 🐺 – stop by at 2:40-3:10p ET on Wednesday for the panel "Going Viral: How Leaders, Citizens and Grindr Used Communication to Stop MPOX."  Industry conferences have a lot of sessions on authenticity, equity and creativity. This is the a session that will show what it means to put these values into practice on a specific campaign, and the phenomenal impact you can create. It's challenging, it's messy, and a little sexy and fun. The session will feature Amy M. Litt of CMI Media Group, Andy Kraut of Grindr and Malik Brown for the City of Atlanta.  Remember that if you've not yet registered, you can access the special friends and family discount to secure your 15% off of AWNewYork passes. Use promo code: AW15 at checkout. #AWNEWYORK23

At #CannesLions2023 our CEO Lashawnda Goffin and Mark D. Walker, the CEO of our parent company, Direct Digital Holdings were interviewed by Rob Rasko of the Brand Safety Summit Series. The conversation provided insights on how #generativeAI will affect the #digitalmarketing ecosystem including the ramifications for creatives and content, the opportunities for businesses to engage #multicultural markets, and the upcoming challenges to IP and brand protection. Watch the full interview here: https://hubs.ly/Q01ZHfSF0 #CannesLions #CEO #interview #generativeai #brandsafety #programmaticadvertising

The month of July witnessed many new partnerships and key hires. This month's insights feature the likes of Amagi Corporation, Appear, 24i, MediaKind, Kaltura, Brightcove, Gravity Media and Imagine Communications - a bustling month indeed! Anything else that you think is key to highlight? Leave a comment below! ⬇️ #neuco #contentandmedia #broadcastmedia