Victoria Kirk’s Post

𝗚𝗿𝗼𝘄𝘁𝗵 𝗫𝗽𝗹𝗼𝗿𝗲 𝗠𝗶𝘅 💡 These 3D Billboards Are Going Viral. This Marketing Strategy Is Very Effective. ♬ Transgender - Crystal Castles . Benefit from this post? Interact now—LIKE, COMMENT and SHARE it! Follow us to get invaluable marketing insights and start empowering ⚡ your BRAND now. #GXM #SimplyBetterMarketing #Brand2PeopleAgency #BrandRaising #Branding #Marketing #MarketingStrategy #DigitalMarketing #ContentMarketing #GrowthXploreMix .

From a marketing perspective, it has been inspiring to watch the success of Kylie Minogue's 'Padam Padam'. So, I thought I'd dig a bit deeper and review the Marketing Genius of Kylie's 'Padam Padam'. . . . #kylieminogue #padampadam #marketing #digitalmarketing https://lnkd.in/eRGdAeAW

Recently, our creative director Amy Derksen was called "the gal" on a (not FATFREE) conference call. She's still mad. And yet, this is exactly how many marketers address their audiences every day. Amy has thoughts (and a 7-stereotype checklist) to help you get it right. #DigitalMarketing #MarketingStrategy #KnowYourAudience #AudienceInsights https://lnkd.in/giJwwtf3

Please read this article by FATFREE's Amy Derksen. She explores a shift in advertising where women are being shown in the kitchen again 🤦♀️ Another reminder for us to embrace diversity, challenge old stereotypes and make our ad campaigns more inclusive. Would love to hear your thoughts! #digitalmarketing #advertising #diversity #letstalkaboutit

After record low sales, Bud Light's latest advertisement is quite different than their recent LGBTQ+ campaign. Advertising is one of the most effective forms of promotion and mass selling. The new Bud Light commercial highlights men and women enjoying basic summer activities while enjoying Bud light. Despite the change in advertisement themes, Bud Light is still receiving backlash from Americans on social media platforms such as twitter. However, others believe it is smart on their part to try to "heal the brand." Check out this article to see the shift of an ad campaign and the conversations it is raising. #advertising #promotion Darin W. White https://lnkd.in/eE6kQtV6

When marketing to a cause or trying to appeal to a specific consumer set goes wrong. Marketing to a specific niche or new consumer set can have dire consequences for a brand, especially if the new positioning goes against the values of the brand's core consumer offer...Budweiser and Target are the latest companies to feel the backlash from their core consumers and shareholders. A timely lesson for all marketers who seek change at the risk of alienating their loyal consumer base.

Extremely impressed by this piece written by Laurel Rossi! Representation matters and it is not something that just happens - it is something we all need to actively, consciously prioritize, especially in the media. Obsessed with her call to action to embrace the challenges that come with creating authentic storylines in our marketing and advertising campaigns, she notes how building representation is like developing a muscle - you have to put in the work if you want it grow strong. Let’s do the hard work to transform our media and make sure we are all represented in the content we consume. Read more of her impactful article on Infillion’s blog here: https://bit.ly/43vrxgu #FutureOfMarketing #FutureOfAdvertising #FutureOfMedia #Marketing #Advertising #Media #RepresentationMatters #DEI #Equality

72% of Americans assert that brands should engage with social and political issues. While advertising is one of the primary avenues for brands to take a stand, it poses significant challenges for marketers, where social issues often spark polarizing debates. One might think that for ads to succeed, they must steer clear of polarization altogether. However, this isn’t the case. Differing opinions on an ad’s content, its emotional resonance, or the people and issues it showcases don’t inherently diminish its effectiveness. In fact, 44% of the top-performing ads spark strong disagreement among viewers. Read our blog for top-level insights from our latest report, and download a sample to learn how to leverage polarization to your advantage. #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising

From supporting your favorite creators and brands, to taking a stand and voicing insights to communities, there are plenty of reasons why every person and every brand should celebrate #PrideMonth this year 🏳️🌈 Learn how you can join the movement in celebrating #Pride 2023. #Pride2023 #MarketingStatistics #Marketing #LGBTQIA