It’s been nearly a year since I left my job with Mauro Auzinger to go and make healthy iced tea at Marna, and these are my reflections:
The Awesome Bits:
1. 2024 was the year we went viral on TikTok. Since February, using just our phones, we have managed to grow an amazing community of nearly 15,000 people on a platform that up until recently we weren't entirely sure how to use. From day 1, we’ve focused on telling our story, bringing people along in real-time with everything that we do and we have seen first-hand the reward of being authentic in our approach.
2. We landed our first retail listing with Fortnum & Mason! This was an incredibly special one for us given their deep relationship with tea, and its testament to the drinks that we have set out to create that they were selected to be a part of the range.
3. As of yesterday, we have now surpassed the number of cans sold in the whole of last year, in just over 4 months. We have set out to forge great relationships with all that we work with, and it is thanks to these that we are able to give our iced tea the chance to be shared with everyone.
The Tougher Moments:
1. Courier nightmares. We saw a massive increase in orders after our first TikTok post, and with that came the issues of cans arriving to our customers damaged. This was really frustrating for us, as we take special care in the fulfilment and presentation of our cans. And so, for the last month, we have spent real time and energy to find a solution, and we now have a better-designed box that protects what we work so hard to create.
2. Making sure that the highs don’t get too high, and the lows get too low. This was something my old boss told me when I left Lazard, and boy were they right. It can be draining at times, but its those harder days, which make the great ones feel awesome.
3. Distribution challenges. The food and beverage industry is a complex web of different supply chains and key individuals, and making progress can be slow going sometimes. We are learning everyday and slowly but surely, we are getting the hang of it all.
It is an exciting time, and although there are many hurdles ahead, we can feel the support from everyone, which means a lot.
#makingmarna #startuplife #icedtea
Strategic Design - Accenture Song
3moLove your work team TULA!