Up World’s Post

In our latest blog, we delve into the 8 pivotal reasons why major sports teams are teaming up with creator-led brands. These collaborations are redefining fan experiences and sponsorship dynamics. Read more about this exciting evolution in sports marketing. >>>https://bit.ly/47zObqj #Sportsbiz #TeamUp #BrandInnovation

Great to be back in the pits as the first track activation of the year saw lights out. Bringing business and sport together is always great fun but the visuals are the tip of the iceberg. Relationships have to work for all involved and match your wider message and brand needs. There is no substitute for working closely and collaboratively with your chosen sport discipline. Communication, creativity and understanding lead to a trophy winning campaign. #sportmarketing #marketingconsultant #partnerships

Great article on why DETAILS MATTER. I've always told my team, you will win the business in the small details... your banter & connection on a zoom call, finding out the potential client's favorite muffins or coffee drink and having it labeled & waiting at the meeting, etc... While the deck and the sales pitch matters... what people will ultimately remember is how you make them FEEL, and that's what converts. If you make them feel seen, valued, & important, then you've laid the foundation for a mutually advantageous partnership. People can smell "transactional" a mile away. As a former PR executive for nearly two decades, I have now built my business as a solopreneur on a very simple premise: treat every campaign I embark on today - even if it's $5k - like I would have when I ran 7-figure, Fortune 100 clients: with mindfulness, intention... and ATTENTION. https://lnkd.in/ex2758WN

Are you ready to seize this incredible opportunity to grow your business? Here are some strategies to make the most out of the NFL Draft buzz: 💡 Create Engaging Content 💡 Explore Sponsorship Opportunities 💡 Get Involved in NFL Events 💡 Host a Watch Party Don't miss out on the excitement of the NFL Draft in Detroit! By leveraging these strategies, you can grow your business and make a lasting impact during one of the most anticipated events of the year. Let's leverage this draft season for your business! 🎉🏈 #NFLDraft #Detroit #GrowYourBusiness

Just FYI... Kickstart your brand's success with a winning sponsorship move! Here's why sponsoring the front of shirts for football teams is a total game-changer: Score Big Visibility: Your brand steals the spotlight with prime real estate on the players' jerseys, guaranteeing maximum exposure on and off the field! Team Spirit Boost: Become part of the team's journey, igniting fan excitement and creating unforgettable memories for supporters worldwide. Goal-Getter Brand Awareness: Watch your brand reach new heights as it's showcased to millions of passionate fans during thrilling matches and TV broadcasts. Fan-tastic Engagement: Dive into the action with exclusive fan interactions, giveaways, and behind-the-scenes access, turning supporters into lifelong brand ambassadors! Ready to kick off an epic partnership? Let's make magic happen on the pitch together! ⚽ #SponsorshipSuccess #FootballFever #BrandWin #GameChanger

I recently completed the "Sports & Entertainment Sponsorships for Business Growth" program, and it was excellent. From fan psychology to leveraging sponsorships beyond marketing, this program covered it all. It provided me with a comprehensive understanding of how to use sponsorships as a strategic tool for business success. Decoding fan passion: Understanding what resonates with fans and how brands can connect authentically. Mastering the marketing toolkit: Leveraging sponsorships for brand awareness, content access, and building brand love. Evaluating and managing risk: Learned to assess sponsorships ROI, how to navigate contracts, and ensure successful partnerships. Explored diverse applications: Discovered how sponsorships can drive employee engagement, community relations, and even influence the world. Thanks - Ricardo Fort #sportsmarketing #sponsorship #sportbiz

Two Sides, One Goal: The Promise of Win-Win Sponsorships 🤩 Why are we entering this sponsorship? What do we aim to achieve? 🤔 Whether partnering with a sports team or a venue, it's crucial that both the brand and the property are on the same page about their goals. The first step? Clear objectives.✅ It's not enough to just align with a popular name or a top team. The real value comes when the sponsorship aligns with the brand's target audience. 🎯 It's about ensuring the people most important to a brand are the ones engaging with the event or venue. With clear objectives and audience alignment in place, the next step is defining success.📈 What will a successful partnership look like a year from now?👇 By setting measurable outcomes from the outset, we can track our progress and ensure the partnership delivers real value. We'd love to hear your thoughts on this! Share your insights and experiences in the comments below.👇 #SponsorshipStrategy #TargetedEngagement #ResultsDrivenPartnerships

This week we're talking sponsorship activations. The key takeaways: 1) Ensuring the activation is authentic to the brand and the experience 2) Forming relationships with the fans 3) Remaining innovative with the brand experiences 4) Integrating brand messaging at every touchpoint #SponsorshipActivations #TrendingTopics

The Definitive Guide: Why sponsorship media values are invalid Reason 6/10. Media values are outputs, not outcomes. Media values are expressed in dollars but not reflected in the bottom line. Marketing effectiveness should be measured in brand outcomes and financial impact on the business. Media values do neither. They might give the illusion of financial value, but it's not real. Say no to media values. #sponsorship #sponsorshiproi