Up World’s Post

Channel Managers- you need to travel. At the end of the day, we are the brand ambassadors to our partners for the orgs we work for. You need to be in person, but what happens when your partners aren’t? Meet them where they are at. I’m a big believer in finding what your partners like to do and doing that. Whether it’s a: Hike Fishing Run Beers Etc It doesn’t matter, offer to do it with your partner after you get some business done. Be the fun partner. It’ll make it a lot easier to ask for that 30 minute training when the time comes 😉

It’s time we step this up a level! 🔥 If you’re feeling that drive and energy to step your career up but know you’re missing some key knowledge and skills to prove you’ve got what it takes 😬 Then we’ve got you 💁♀️ Our Brand Manager Bootcamp is a 9-week course, designed by experienced Marketing Directors, that teaches the core skills for a marketing career and gives you a community of exceptional marketers that can support you in your development and day-to-day challenges. Working for a start-up shouldn’t deprive you of levelling up and advancing your career through training and development. So if you’re ready to match Kim K’s energy, then you can sign up in the link in comments ⚡️

Do you know why McDonalds or BMW are so successful? Why they are able to build a new store anywhere in the world and people show up on the day? Two things. They provide an amazing product. And they provide that same amazing product successfully in every single location. If you order a Big Mac from Mcdonalds in Sydney, it will taste the exact same as the Big  Mac in France. And better yet, if you go back to the same location it will taste the exact same each and every time. You will always get a shit burger People like to know what to expect. Once we have great service or have something delicious, we want that same thing the next time we have it. If you want to win over, not only your customers, but build advocates of your brand, consistency is everything. Because when it all comes down to it- a brand is all about consistency.

Reflecting on an incredible two weeks with my first ever Retail Training cohort! 🛍️✨ Diving into the world of customer interaction, product selling, and gearing up for the busy Xmas season has been an awesome journey! Three reflections stood out: 🌈 Celebrating Diversity: Our cohort’s rich diversity has undeniably enhanced our learning environment. Embracing unique perspectives, cultures, and experiences has allowed an overflow of ideas, depth and understanding. It's amazing how diversity enriches connections, creating an inclusive and vibrant training space. 🚀 Stepping Beyond Comfort Zones: The true magic often happens when we step out of our comfort zones. It’s never easy, but the growth that follows is worth it. Witnessing our team pushing their boundaries, trying new approaches, and embracing unfamiliar territory has been inspiring. We all love a good role play 😅 🛡️ Creating a Fail-Safe Space: Providing a safe, nurturing space for our team to explore, experiment, and, yes, sometimes stumble is crucial. It's in this supportive environment that true growth thrives. Encouraging a culture where mistakes are viewed as opportunities for growth has been pivotal in our team's development journey. I can’t wait to watch this Co Hort get out on the floor tomorrow and show us their skills 🙏 bring on the silly season ! Here's to continuous learning and the exciting journey ahead! 🎄✨ #retailtraining #diversityinclusion #growthmindset

The professional’s Touch on my brand. It's the 14th day of super amazing results. Participating in the challenge has been an incredibly rewarding experience for me yielding tangible results and fostering personal growth along the way. Within just a few days of joining Williams Tomide Sodunke 21 days challenge several noteworthy outcomes have emerged, highlighting the significance of such engagements. First and foremost 📌 the increase in engagement has been remarkable. This heightened interaction not only enhances visibility but also fosters a sense of belonging and connection for me. 📌The opportunity to forge genuine connections has been invaluable. Engaging with like-minded individuals who share similar interests and aspirations has facilitated the establishment of authentic relationships. 📌the generation of leads signifies a tangible impact resulting from participation in the challenge. Each lead represents a potential opportunity for growth and advancement. I have generated 4 leads since I started the challenge. In essence, the challenge serves as a fertile ground for personal and professional development. It has helped me enhance 📌visibility 📌cultivate meaningful connections 📌pursue valuable opportunities. The importance of such initiatives cannot be overstated As they serve as catalysts for growth, networking, and success. This is one of my best investments this month 👌 Has a paid program fueled your brand's success before? Happy new week Fam

Super Bowl always marks the end of the marketing year for me. This is the time of year when brands start putting their spring and summer campaigns into production. You should be ready to show up as soon as the warm weather breaks in New York and Chicago. Book your festivals and experiential partners now (or you will be limited to B, C, and D teams and opportunities). #experientialmarketing #eventmarketing #brandactivation

Thank you Shutterfly for reminding me of a fun project as #FieldMarketProjectManager. Assisting Coca~Cola with #GTM #B2C brand awareness for Hansen’s Natural Soda in the Bay Area. This role encompassed recruiting and developing a team of Brand Ambassadors (15), training, risk management, resource allocation, fleet management, working with collaborative teams (Hubert’s Lemonade), inventory, warehouse management, scheduling, in store demos, routing, budgeting, in kind sponsorship, guerilla sampling and most importantly; handing out FUN! What an ADVENTURE! Navigating the marketplace with heavy marketing towards water and low calorie beverages was an exciting challenge. Knowing your customer and target audience are important, however knowing your market plays a key role in positioning your brand. B2C experiential brand marketing helps develop brands while enhancing consumer experiences. Resulting in recognition, a CTA, and brand loyalty. Memories!!! I LOVE connecting people and brands through exciting partnerships and events. Here’s a few photos from this rewarding project. #FieldMarketEventManager #BrandSponsorship #InKindSponsorship #RelationshipBuilding #BrandAwareness #KYC #CTA #MarketManager #BrandAmbassadors #Leadership #Teamwork #MarketingCoordinator #BrandManagement #EventMarketing #ProjectManagement #ExperientialMarketing #GTM #ProjectManager

Just had a brand workshop where we explored our company's messaging and values at Locale given by Elizabeth Tan and Rishi Banerjee. 🎓💡 Although my role is not directly customer-facing, I found it invaluable to learn how we, as employees, can effectively communicate our brand to clients or even friends/family or those who want to know about what I do. 🤔 Being familiar with our messaging and brand doesn't just enable me to articulate what we do, but it also allows me to represent the company's values. This helps me become a better brand ambassador, ready to confidently represent our company whenever I am approached or asked about the work I or Locale do. 🚀💼

A Simple But Proven 6 Step Plan for Grand Openings or Product Launches…

Did you make it to this morning's The Financial Services Forum seminar on brand consistency? Connect with LEAP's Head of Group Marketing and Business Development, Joanne Merecido to continue the conversation. Or, get in touch to catch up on what you missed. #brandmanagement #advertisingandmarketing #marketingtips