The Future of Stretch has arrived. In January, we unveiled our latest material innovation, NEOLAST™; a high-performance fiber aimed at addressing key industry challenges around elastane, including recyclability and solvent use. Today, we are launching our first product featuring the technology. Our newest Vanish Pro Tees utilize NEOLAST™ fibers to create a high-powered garment with exceptional durability and fit. With both performance and sustainability improvements, the light, stretchy, breathable, and fast-drying material feels good on, and you’ll feel good about wearing it. Click the link below to shop the first-of-its-kind, Vanish Pro Tee ↓ https://lnkd.in/ee3ub6W5 #UnderArmour #Sustainability #Performance #ProtectThisHouse
Quite interesting that the T-Shirts seem reasonably well priced - a welcome change from other novel materials. Will Under Armour transition fully towards this new material?
"Potentially starts to address some of the recicleability issues" doesn't sound very convincing. How is Neolast better for the environment?
Very cool team UA and I love that you have employees promoting it, given the talent within...
If NEOLAST can practically replace spandex in scale, operationally and cost effectively then it would be revolutionary innovation apparel industry has witnessed recent times... Success👍🏼✌🏼
Sounds like a game-changer for both performance and sustainability. I'm curious, how exactly does NEOLAST™ compare to traditional elastane in terms of recyclability and overall environmental impact?
Spandex contains BPA. Limit your exposure to BPA by removing your activewear and socks after your workout.
Game changer and great innovation to support the end users for sure 👍
This new technology is great. Using less elastane yarn while maintaining stretch is a step in the right direction. Moving forward, we should focus on finding ways to further reduce the environmental impact of our garments.
It's not materials, it's people that drive company towards success. And in Serbia, the best get fired without any reason (apart from making room for friends of the top management). Not to mention lies during recruitment and selection. #shameful #malpractice #HR #Serbia
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2wFor those of you seeking more information on NEOLAST. https://about.underarmour.com/en/stories/2024/01/celanese-and-under-armour-develop-innovative-new-neolast--fiber-.html I’d love for Under Armour to share more specifics about how NEOLAST will make garments more recyclable in the future. This sounds like an exciting new development for the industry and knowledge is power!