The One Club for Creativity’s Post

Four weeks ago, we were right in the middle of Creative Week, waiting on pins and needles to learn who’d be bringing home Pencils at The One Show 2024. Since then, we’ve revealed all of those winners and showed you how they ranked on the world stage.   And now, as we move into the more summery side of awards season, we are thrilled to introduce The One Show 2024 Insights Report, a first-ever glance at the creative trends revealed through this year’s judging process. This report not only focuses on what was deemed Pencil-worthy but also on what sorts of things didn’t make the cut (you know who you are). https://lnkd.in/e8VaHR2E

One Asia is now open for entries! We asked our esteemed One Asia jury for their top tips on creating winning submissions. Don't miss out on their expert advice! Enter now- https://lnkd.in/gHvWRFe9

Ever feel like your bedroom should just be a closet? We definitely feel it here in New York! Congrats to ADC 103 Gold Cube winner HeimatTBWA\ for "The Square Meter"! As prices soar and economies shrink, Europeans face a growing housing crisis. In Germany and beyond, people are making do with less space, turning every square meter into a valuable resource. For DIY and garden retailer HORNBACH, a brand synonymous with ambitious projects, the challenge was to show that creativity can still thrive in today's tight living spaces.

🎉🌈 You're invited to celebrate Pride with us this June! 🌈🎉 Join us on June 11th at 6PM for an unforgettable evening of networking, light bites, music, and exclusive portraits (with more surprises to come!). Hosted by Mother, NY, and featuring our vibrant creative community, we're thrilled to present an incredible panel led by the one and only Debbie Millman! Amidst the colorful Pride backdrop, our panelists will delve into the unique challenges and thrilling opportunities faced by LGBTQ+ individuals in the industry. Let's celebrate our identities and leverage the power of creativity to spark social change. Stick around for the post-panel party vibes as DJ, producer, and model _itsadair keeps the energy high until the night ends! 🎶✨ Don't miss out—mark your calendar and join the fun! https://bit.ly/3yHORxN

Ever wonder if your avocado is ripe or your bananas have gone bad? The ADC Best of Advertising winner "Life Extending Stickers" by VML Colombia solves this issue. In Colombia, 6.1 million tons of food are wasted annually, with 40% being fruits and vegetables. To combat this, Makro Supermarkets introduced biodegradable, color-coded stickers to help consumers use their produce fully. These stickers are eco-friendly, cost-effective, and easy to use. By promoting this initiative through media and in-store demonstrations, Makro educated customers on reducing food waste, saving money, and maintaining sustainability.

Dance classes filled ten years of my childhood– I took tap, jazz, ballet, and modern until I went off to college at 17 and joined the dance team for a year or so. I even took ballroom dance classes (Friday Night Assembly) once a month with my friends from fifth to eighth grade. And most recently I went to a very sassy hip-hop-esque Diva Dance class in New York City. Now, when it comes to the Chinese Public Square Dance, One Club Member and graphic designer Selina Kehuan Wu is the expert. Selina grew up watching her grandmother square dance with her friends in the public courtyard, and this experience inspired her to put together a beautiful book titled Dancing in Utopia.  Selina filled us in on the square dance culture and the process she used to create her book. Read More - https://bit.ly/3XaJelT

Celebrating Passion and Pursuit! Throwback to one of our Gold winner at One Asia Awards - 'The Air Drummer: Discount for what you love most.' by Wolf BKK. A story of desire, a tale of discounts, and undoubtedly, a roller-coaster of emotions! Don't miss out - your entry could be the next golden story we share! Hurry, the early deadline's approaching!  Enter Now - https://oneasiaawards.org/

🥁 Drum Roll Please 🥁 We just released our 2024 One Show Rankings! This is a complete ranking of agencies, brands and individuals based on points earned from their winning entries in The One Show 2024 Check it out - https://lnkd.in/gqzf7QMb

"Girls can’t beat boys." A stereotype challenged in the iconic film "She’s the Man," where Viola proves girls can be just as good at sports. Similarly, Brooklyn-based art director and 2019 All-Stars winner, Florencia Luna, didn’t need to dress as a boy to make her point. In her bold campaign for Heineken, she educated soccer fans about the Women’s UEFA Champions League with Heinia, a women’s powered AI device, challenging the default sports narrative. Read More- https://bit.ly/455bc4F