The One Club for Creativity’s Post

Last night marked the 103rd year of the ADC Awards, where the atmosphere was electric as we celebrated alongside our esteemed award winners and judges, reflecting on a year of exceptional work. And now, the moment we've all been waiting for: the crowning of Best of Show. AdLam by McCann New York for Microsoft, created for the Fulani people, preserves their language amidst extinction threats. Microsoft's collaboration digitized AdLam, making it accessible on over 1 billion devices. This led to local businesses flourishing and new schools emerging. Microsoft's commitment extends to educational materials and governmental recognition in Mali and Guinea. AdLam's future shines bright with plans to teach it to millions of children, securing its legacy as a beacon of language and cultural preservation. Check out the rest of the winning work - https://bit.ly/3UBHNKw

Mark Zeller

Private Wealth Advisor focused on your important life events

4w

Congratulations to TOCC and the amazing work they do and porgrams they host!

Markus Hård

Freelance Creative Director & Content Strategist (ex VICE, ex Forsman & Bodenfors)

3w

Well done Luke Flynn!

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