Heather Scott的貼文

What do we think about companies laying off massive teams of content designers and UX writers and then hiring for the same roles? What's the deal? Being reminded one year later that content debt is real and here to take your users away? Anyway, there's never been a better time to do some freelance/consulting UX Writing content design. I've been doing it lately and managed to help many companies in their massive efforts of paing their huge compounding content debt. That's what happens when you get into debt; you'll have to pay it back later and add the interest fee.

7/24/23 UPDATE: Think we're covered for now. Thanks for the portfolios and referrals. Reached out to a few folks and looks like we're all set for this one. Looking for freelance copywriter, art director and designer for a week-long assignment, first week of August. Project requires an older Gen Z/younger Millenial sensibility and aesthetic. Target is 20s. Fashion/lifestyle experience strongly desired (with a portfolio that demonstrates those chops.) U.S.-based creatives only, please. Drop any recos in the comments below. Need links to portfolio. If interested, will reach out. EDIT: Should clarify the design ask: the product look and feel is set, so not looking for identity or branding help. Looking for art/design concepts for ad campaigns. The deliverables will be Round 1 campaign comps to help bring a campaign platform to life and explain the visual approach. Mood board for the campaign, swipe/inspiration, and ad-like objects with visual/product/headline to give a sense of the direction (not final creative at this stage.) #gigalert

Heading into the new year, I would love to connect with other US-based freelance creatives and strategists who have availability in 2024. Specifically looking to meet some new: 🎨 GRAPHIC DESIGNERS who specialize in social-first creative 📝 COPYWRITERS who are experienced, witty, and versatile 💡 BRAND STRATEGISTS who are smarter than I am 🙃 (humbly, the bar is low here) 📱CONTENT CREATORS who spend so much time on IG and TikTok that their social media screen time is kept under lock and key Please feel free to slide into my DMs or leave a comment below 🤝 #freelancedesigner #freelancecopywriter #freelancer

One of the key aspects of building a successful freelance career is nurturing relationships with clients. By understanding their vision, goals, and target audience, I am able to create videos that align with their objectives. Clear communication, transparency, and timely delivery have been instrumental in establishing long-term partnerships and garnering positive referrals. #video #videos #videoediting #app #appwalkthroughvideo #webwalkthroughvideo #fiverr #upwork #freelancedesigner #freelance #videoeditor #videomarketing #videoads #video

I feel like I've seen a rise in contract or freelance #contentDesign roles lately. This signals to me that companies are preferring #content to be a more reactive role. They can see the value in content roles when their users are frustrated or when engagement is down. This puts us in a position to "fix a problem" instead of "prevent a problem." Content design, #contentStrategy, and #UXwriting seem like the easy roles to cut when things are going right. But that's the thing about #UX-adjacent practice areas: they should be invisible when they're done correctly.

The start of 2024 is going to look different, literally. I'm going to focus on drawing and painting full-time while I freelance part-time. We could work together if you need... 1. Content strategy 🤔 — In order to get the attention of the right folks, your marketing needs to be more than data-led or data-informed. It's GOT to have a point of view, and I can help you figure out what that means, how it works, where it should go, and (if you want) who to create the content. 👇 2. Content creator team building 🙋♂️ — My network is full of talented freelance writers, editors, social media managers, strategists, graphic designers, UX folks, photographers, and more (in 2024, I hope to add video creators, too). And I actually *enjoy* putting together strong teams and giving them the systems, processes, and tools they need to succeed. 👇 3. Content process optimization ⏱ — Learn how to get out of the way so the people you're paying can do their best work. Whether it's quality review checklists or AI integration, I bet we can find a way to improve your content quality and get it online faster. PS. Midjourney had nothing to do with the watercolor below. That was all me, for better or worse! (I never said I was a *good* artist...yet...) #contentmarketingstrategy #contentmarketing #contentismarketing #freelancer #artist

Turning a raw video in to an amazing short form content #shortform #videoediting #videoeditor #freelance #freelancing #freelance #freelancer #icons #shortform #premiere #aftereffects #tiktok #shortformcontent #contentmarketing

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