The Walt Disney Company’s Post

In Q4, Walt Disney Co.'s global theme park revenue rose, but Disney World faced challenges, reporting "lower results" attributed to reduced guest spending, lower room rates, and the closure of Star Wars: Galactic Starcruiser. The third-quarter woes persisted with flattened attendance and softening in Florida tourism markets. Despite Disneyland's growth, Disney CEO Robert Iger acknowledged the tough comparison at Disney World. Interim CFO Kevin Lansberry cited a lingering impact from the 50th-anniversary celebration. Iger's $60B plan to boost theme park growth was emphasized, but the overall Q4 revenue increase of 5% to $21.2B was overshadowed by challenges 📉 #WaltDisneyWorld #MagicKingdom #DisneyMagic #DisneyParks #HappiestPlaceOnEarth #DisneyFan #MagicalMemories

In Q4, Walt Disney Co.'s global theme park revenue rose, but Disney World faced challenges, reporting "lower results" attributed to reduced guest spending, lower room rates, and the closure of Star Wars: Galactic Starcruiser. The third-quarter woes persisted with flattened attendance and softening in Florida tourism markets. Despite Disneyland's growth, Disney CEO Robert Iger acknowledged the tough comparison at Disney World. Interim CFO Kevin Lansberry cited a lingering impact from the 50th-anniversary celebration. Iger's $60B plan to boost theme park growth was emphasized, but the overall Q4 revenue increase of 5% to $21.2B was overshadowed by challenges 📉 #WaltDisneyWorld #MagicKingdom #DisneyMagic #DisneyParks #HappiestPlaceOnEarth #DisneyFan #MagicalMemories

Comment Below if you would like pricing on your next easy and affordable vacation at Walt Disney World in 2025!

'Disney Plans $60B Expansion of Theme Parks Business' "In a dramatic expansion of its theme parks, products and cruise line business, The Walt Disney Co. says that it will spend $60 billion over the next 10 years to turbocharge growth in the lucrative division." "In a presentation to investors at Disney World on Tuesday, the company said that it had more than 1,000 acres of land available for development, including at Disneyland in California, Walt Disney World in Florida, its theme parks in France, China and Japan, and cruise ship ports in the U.S., Asia, and Australia." "“According to Disney’s internal research, there is an addressable market of more than 700 million people with high Disney affinity it has yet to reach with its Parks,” the company says. “In fact, for every one guest who visits a Disney Park, there are more than ten people with Disney affinity who do not visit the Parks.” #WaltDisney #Disney #themeparks #themedentertainment #experiences

If you are staying in a Walt Disney World Resort Hotel, be sure to check out four new planDisney videos for great tips on making the most of your Walt Disney World vacation with little ones! They can be found under Disney TV! Here is one of the videos you can watch! #planDisney #waltdisneyworld #lovemyjob

Here is Walt Disney World's latest campaign - This Is Magic. I'll be taking a page out of Julian Cole's social media playbook and break down and share how I would have gotten to this creative: Target audience - Tourists and vacationers who want to experience something real. Consumer problem - Consumers typically won't travel to a theme park for authentic experiences because theme parks can be viewed as inauthentic or commercialized. Insight - While the word "magic" is often associated with fantasy and fiction, everyone has real experiences that can be described as real magic. Proposition - Show potential guests that a vacation at Walt Disney World fits in with their definition of "real magic". Consumer goal - To discover and experience their own definition of real magic. By taking all of these things, the strategy statement would be the following: Get tourists who want authenticity in their vacations to visit Walt Disney World by showing them that authentic, magical experiences happen there all the time. To the brand and creative professionals in my network, how would you have gotten here? Let's hear your thoughts! #brandstrategy #creativestrategy #marketingcampaigns #waltdisneyworld

I'm at an amusement park with the family today, so curious - which theme parks are your favorite? Why? Disney? Six Flags? Lego Land? Universal? Something else? Personally, I have a hard time beating Disney, because everyone who works there is trained to be part of the "cast." It's everyone's job to give you a great experience. I imagine the training and the expectations they have are top notch at every level. Even the lines aren't just lines - they are part of the them of the whole ride. When I go to other places, the people that work there are rarely smiling or enjoying themselves. That never happens at Disney. That said, Six Flags parks generally have more intense rides, so that's fun. But what do you value? Or... perhaps you just hate theme parks, that's okay too! #funtimes #service #training

In this episode, we discuss the best Disney Vacation Club moments of 2023 and what we are looking forward to in 2024! #disneyvacationclub #dvc #disneyparks #disneyworld