There's still time to sign up for our workshop with Reltio, live on June 5th! Learn how they shifted their go-to-market strategy from marketing qualified leads to a buying-group-centric model resulting in a 20% increase in actionable sales pipeline and 24% increase in pipeline velocity! Our panel of experts includes Karim Azar, Reltio, plus Steve C. and Kellie Felsten from The Marketing Practice. They will be covering actionable strategies including: 🤖 Re-engineer demand generation using cutting-edge AI and machine learning techniques. 🔃 Shift from a lead centric approach to focusing on buyer groups. 👥 Combat buyer changes and complexity in today's competitive landscape. #Reltio #DemandGen #DemandGeneration #b2bmarketing #b2bworkshop
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Ready for another episode of ‘How to Grow a CMO’? Season 4, Episode 5 is here, with guest Paula Darvell 🎧 Tune in today: https://okt.to/yB7n8w The pair discuss Paula's approach to marketing at Snow Software, a shift which contributed to a doubling of revenues and the company's successful acquisition. Paula also offers practical advice for marketers, including; ✨ The importance of impact and customer focus 👐 Being open and embracing change 💎 Transparent communication with teams and stakeholders 🤝 Fostering strong relationships with CFOs and IT departments #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights
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We're just two weeks away from #B2BIgnite, where Andrew Shepherd, Senior Director, EMEA & LATAM Marketing at Palo Alto Networks and our Client Director, Ashley Robertson will be on stage with their keynote presentation: Proving the Business Value of Brand AND Demand. We can't wait to see you during our session on July 3rd, 15:50 GMT. What you'll learn: 🔹 Synergy Between Brand and Demand: Enhance demand generation and ABM. 🔹 Long-Term Investment Impact: Benefits of creativity and brand building. 🔹 Practical Insights and AI: Success strategies and cutting-edge examples. For more information: https://okt.to/be90Uq #BrandAndDemand #ABM #AIinMarketing #B2BMarketing #b2bignite #b2bignitelondon
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We’re thrilled to announce that our campaign with VMware has been chosen as a 2024 #ANAB2 award winner! 🏆🎉 If you want to know how VMWare secured 190% of pipeline target, from an award winning 1:1 ABM campaign, then read the full case study today: https://okt.to/Dqcb5S #b2bmarketing #abm #AwardWinningSolution #b2awards #b2awardwinner
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We believe great collaboration and partnership truly is the key that unlocks successful campaigns. Our Media Director (and also one of our brilliant ways of working ambassadors), Robyn Hartley, shares her tips with The Drum on how to create a more open, inclusive and empowered working culture. Watch the full video here: https://lnkd.in/e7hmyT7E
“Effective collaboration is built on communication, listening, and intention” - as part of our ‘Efficient Minds’ series with the UK’s most innovative agencies, in partnership with Slack HQ, we sat down with Robyn Hartley from The Marketing Practice to explore how to foster an environment where everyone is visible, accountable, and empowered to innovate and drive impact 🚀 Robyn’s 3 tips for better collaboration 💡 - Intentional inclusion: Ensure all relevant stakeholders have visibility and connection - Set best practices: Manage notifications to balance visibility and focus - Work in the open: Promote transparency and accountability to help foster innovation. Watch the full episode here ➡ https://lnkd.in/e7hmyT7E #Collaboration #TeamWork #Innovation #B2BMarketing #Productivity #RemoteWork #Agency #HybridWork
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Are you heading to B2B Ignite (B2B Marketing ) on July 3rd? So are we! Don't miss Andrew Shepherd, Senior Director, EMEA & LATAM Marketing at Palo Alto Networks and our Client Director, Ashley Robertson on stage with their keynote presentation: Proving the Business Value of Brand AND Demand. Discover the impact of combining creativity, brand, and long-term relationships with demand generation and ABM. Learn how integrating brand and demand enhances marketing, backed by Europe's largest B2B AI-powered marketing case study and practical customer orientation strategies. What you'll learn: 🔹 Synergy Between Brand and Demand: Enhance demand generation and ABM. 🔹 Long-Term Investment Impact: Benefits of creativity and brand building. 🔹 Practical Insights and AI: Success strategies and cutting-edge examples. For more information and to see the rest of the agenda: https://okt.to/6lkS4j #BrandAndDemand #ABM #AIinMarketing #B2BMarketing #b2bignite
B2B Ignite Agenda | B2B Marketing Conference
events.b2bmarketing.net
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What price can you put on strong creative content? According to LinkedIn it can deliver up to four times more profit! Our social media manager, Jen Tinson, has shared her top 5 tips that you can implement straightaway: https://okt.to/Qwno3S #LinkedInMarketing #linkedininsights #socialmedia #creative
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Did you miss our workshop last week with Reltio? Catch up on-demand to discover how they transitioned to a buying-group-centric model in just 60 days! https://okt.to/Cov7fz The results speak for themselves: 💰 A remarkable 20% increase in actionable sales pipeline 📈 A staggering 24% boost in pipeline velocity But that's not all, our panel delved deep into the transformative power of AI and machine learning in revolutionizing demand generation efforts. Plus, they offered actionable advice on navigating the intricate landscape of buyer changes and complexities. #b2bmarketing #b2bwebinar #DemandGeneration #gotomarket #Reltio
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We recently hosted a roundtable with some of Europe's leading Account Based Marketing practitioners. MariCarmen Ribes Espinosa sparked the discussion brilliantly, with her point of view based on experiences at Kyndryl. There’s arguably no bigger change possible for an ABM leader than the shift from Year One of a brand-new business into ‘business as usual’. So we're very grateful to MariCarmen for sharing what she sees as the most impactful ABM activities at different stages of the journey. It made the perfect thought-starter for more conversation around the room. Here's just three areas that came up in the wider session; 🍃 Cultural alignment with customer accounts: How ABM'ers are connecting with the ESG initiatives of top customer accounts. 👥 ABM account cross-fertilisation: There are increasingly more examples of programs where there are opportunities to bring customers from different accounts together, orchestrated around the goals of the ABM program. 📏 The perennial topic of measurement: Measuring what really matters (rather than what’s easy to measure). But there's still a challenge of rolling up the measures that matter in individual accounts to an overall ABM dashboard that doesn’t fall back on lowest-common denominator metrics. #AccountBasedMarketing #B2BMarketing #ABM
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🎧 Season 4, Episode 4 is now live! Get ready to hit play and join the conversation with Chris Kozup, CMO at Darktrace 🎙️: https://okt.to/NRm8Gy In their conversation, Chris and Alastair Hussain discuss; 🛡️ The challenges of marketing in cybersecurity ⚖️ The importance of striking a balance between fear-based messaging and positive, forward-looking narratives. 💡 Views on leadership and the role of the CMO 💎 The value of maintaining transparency within an organization 📊 Why data is a significant challenge and opportunity for marketers #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights
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Don't miss tomorrow's webinar with Reltio! 💻▶️ Discover how they shifted from marketing qualified leads to a buying group focus in just 60 days, boosting their sales pipeline by 20%! 📈 https://okt.to/2EO9Qv Key topics include: 🔹 Leveraging AI and machine learning to re-engineer demand generation. 🔹 Tackling buyer changes and complexities in today's competitive landscape. Secure your spot and get ready to transform your demand generation approach 🌟. #Webinar #DemandGeneration #AI #SalesPipeline #MarketingStrategy #Reltio #Innovation #B2BMarketing #SalesSuccess
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