Our favorite day of the year #client #nutella #creativity
🌟 😋 New work alert! 😋 🌟 Today, my team at The Brooklyn Brothers launched our campaign for World Nutella Day, and I want to share it because it's the result of a ton of perseverance, teamwork, and joy (and what could be better than those three things?) Way back in the summer, we were briefed to create a wow moment for World Nutella Day. My brilliant teammate Anastasia Serdukova happened to notice something: one of her friends loved Nutella so much, she had it as part of her Instagram bio. Your social bio is a pretty personal space, so this felt like a big deal. And we wondered - do other people do this too? Turns out, hundreds of people self-identify as Nutella lovers, so we decided they should be the focus of the campaign. After all, we have the extraordinary benefit of working on a brand people are already obsessed with. Why not lean into that? We never gave up. And we even had fun along the way. Special shout out to Emily Lundin, Eric Gentile, and of course, Anastasia Serdukova for being the dream team I love working with each and every day. 🙌 You can see the video live on Instagram. Go give it a like and hey, you can even enter the contest if you want. You'll get a jar of Nutella with your name on it along with a bunch of other cool stuff.