Team Internet’s Post

When a top end ad tech solution goes into a state like this, this is what it leads to….the real pain is felt by the SSPs, publishers, DMPs and the other mix of players of the Programmatic landscape. Which is why, operations, which at times is ignored is one of the most critical lever that needs to be held strongly. Simply saying, it’s the backbone of advertising and technology. Operations might not sound and look very shiny and lucrative in front of the other levers of innovations and strategy, but if this tail of the bone breaks down, it can lead to major distress.

Seb Joseph & I took a look at the immediate aftermath of the MediaMath flameout. Below we discuss: sell-side players' comms with customers, the likelihood of creditors to recoup what's owed, plus just what kind of ROI investors will see. Kevin Flood, Jochen Schlosser & Nick Carrabbia share their thoughts with Digiday. Please feel free to share your insights below.

In a recent article from AdExchanger, the question is raised: will the ad tech industry's M&A dry spell come to an end? Learn more about the challenges and opportunities facing the industry in this insightful read. #adtech #M&A #industryinsights Read more:

New: New: MediaMath is set to be bought out of bankruptcy by Infillion, the US adtech company that formed after the merger of TrueX and Gimbal. We'll know more tomorrow when the court's sale hearing takes place, scheduled at 8.30am ET. In the meantime, I've gathered some detail about what we know so far. Read on over at Insider https://lnkd.in/e89iJj8Q #adtech #mediamath #infillion

📣 Dang… As unfortunate as it is to see any company face challenges and uncertainty the recent news on MediaMath’s bankruptcy serves as a reminder of the dynamic and evolving nature of our industry (as I have marvelled at before). Adform stands ready to support advertisers and agencies during this time of transition. If you are facing challenges ensuring seamless continuity in your advertising efforts give us a shout. Together, we can navigate the ever-changing landscape and thrive in the digital advertising ecosystem. 💪🌟 #AdvertisingIndustry #adtech #digitaladvertising #dsp #programmaticadvertising #mediabuyer #mediamath #advertising

The unfolding situation at MediaMath serves as a reminder of the challenges and risks that exist within the ad tech industry. Companies must remain vigilant and prudent in their partnerships and financial dealings to mitigate potential disruptions and safeguard their financial health. #AdTechIndustry #MediaMathBankruptcy #PubMatic

📣 Dang… As unfortunate as it is to see any company face challenges and uncertainty the recent news on MediaMath’s bankruptcy. serves as a reminder of the dynamic and evolving nature of our industry. @Adform stands ready to support advertisers and agencies during this time of transition. If you are facing challenges ensuring seamless continuity in your advertising efforts give us a shout. Together, we can navigate the ever-changing landscape and thrive in the digital advertising ecosystem. 💪🌟 #AdvertisingIndustry #adtech #digitaladvertising #dsp #programmaticadvertising #mediabuyer #mediamath #advertising