Tarte Cosmetics’ Post

Our takeaways from Groceryshop… #Groceryshop2023 was an exhilarating and well-spent three days, with our own Dan St.Pierre and Dan Foy walking the floor, chatting with the industry’s best and brightest, and learning plenty from the educational sessions. It’s exciting to see the path being forged. The #grocery industry is in good hands. Plenty of innovation from #retailers, #CPGbrands, and tech services and solutions. Here are our 3 top themes from the event: 1️⃣ Stop thinking ‘Omnichannel’ and start thinking ‘Unified Commerce,’ defined as: The connectivity between all channels and formats in which a shopper can purchase products, and how that ecosystem works in harmony. 🔗 2️⃣ Retail Media execution is important; Retail Media ROI measurement is crucial. It’s clear no one's cracked the code yet, but it’s certainly a hot topic among brands. 📈 3️⃣ Leverage data partners that can help you up the competitive ante. At the end of the day, what it boils down to is having partners that understand how their data fits into your brand’s ecosystem, and having the right partners to help leverage the ability to use that data effectively. 🫱🏽🫲🏼 Learn more in our blog 👇🏼 https://lnkd.in/g6hcSuKs #unifiedcommerce #commerce #omnichannel #retailmedia #dataanalytics

The continued growth of e-Commerce is directly tied to the rise of omnishopping. Within the US, 86% of CPG dollar sales are represented by "omnichannel shoppers." This means consumers are buying CPG products through every channel, often at the same time. With that in mind, here are 5 key e-Commerce trends to be aware of.

🌟 Some retailers have found that when opening a physical store, the online sales in that area roughly triple. That’s the power of blending online and offline retail 🌟   Thanks to Entrepreneur Media for highlighting the number of online retailers venturing into the world of brick-and-mortar stores, and how it's reshaping the retail landscape.   🛍️ The unique advantages that brick-and-mortar stores bring to the table should not be overlooked. From building brand trust to creating immersive experiences, these physical spaces offer a tangible connection with customers that goes beyond the digital realm.   💡A digital receipt can help to bridge the gap.    Read the article here: https://lnkd.in/gpKAUxff   #BrickAndMortar #Omnichannel #CustomerExperience #RetailTech #Retail

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#omnichannel shopping behaviour will continue to evolve as it shifts from a discrete task, to an ambient experience. #conversationalcommerce #customerexperience #socialmedia #ottplatforms #mobiledevices LINK Mobility

Digital behaviors are translating into more than just online purchases. Retailers will need to create more seamless omnichannel shopping experiences by leveraging in-store digital to enhance the experience, testing next-gen technology like shoppable videos, and getting real customer feedback. https://lnkd.in/gdQghF4A

Three months, three highlights, three minutes. Find out the top marketplace news 📰 from the last quarter in the time it takes to make a cup of tea 🍵: https://lnkd.in/eZvsRpcS To stay ahead of the game, sign up to our 'Marketplace News in 60 Seconds' and keep up to date with the latest e-commerce news and updates, plus a fun article of the week! Follow the link to sign up today and get our weekly newsletter delivered straight to your inbox: https://lnkd.in/edFDPn4S #ecommerce #marketplaces #omnichannel #insights #news #q4roundup #ecommercetrends2023 #retailstrategy #onlineretail #ecommerceanalysis

We all love a shopping spree - but did you know that our shopping habits are changing all the time? Here are some of the predicted trends that are going to shape the next five years: 👉 Omnichannel experiences - today, we don't need to head out to the shops - we can shop anywhere we want, from social media to online retailers to brick-and-mortar stores. Companies need to keep up with demand 👉 Emerging platforms - younger shoppers are 2-3 times more likely to turn to emerging media when searching for something new, such as shoppable videos, virtual try-ons, and online live streams. 👉 Less brand loyalty - 73% of people expect companies to understand their needs and expectations, and brand loyalty is taking a back seat. Retailers must focus on providing their audience with a stellar shopping experience or risk being left behind. 👉 The rise of Gen Z - Gen Z's spending power is growing, and although they love online retailers, they still say 42% of their spend occurs in physical stores. Retailers should focus on providing the best omnichannel experiences to grab Gen Z's attention. 👉 More value, less risk - shoppers are much more intentional about values now more than ever. Companies need to be conscious about how they use their data, or they risk alienating their audience. Have you noticed these shifts? Check out Google's report here for more detail: https://hubs.li/Q022GhT-0

Digital behaviors are translating into more than just online purchases. Retailers will need to create more seamless omnichannel shopping experiences by leveraging in-store digital to enhance the experience, testing next-gen technology like shoppable videos, and getting real customer feedback. https://lnkd.in/dFDqZ7NS

I've always preferred shopping in-store, where I can try things out before buying. While I've purchased from multiple D2C brands, I've barely bought anything online. I've noticed many #D2Cbrands rapidly expanding their presence offline. However, I was curious about how many customers shared my preference for offline shopping over online. I was amazed by the statistics from a report by Inc42 Media: 🔢 Over 73% of shoppers use multiple channels in their shopping journey, per Harvard Review. 🔢 54% of customers prefer viewing products online but purchasing in-store, per Shopify. 🔢 #Omnichannel marketing boosts AOV by 13% compared to single-channel strategies. Brands have extended their offline presence to leverage scale and increase their margins. 👚 From a brand’s perspective, delivering a seamless customer journey by activating all demand channels increases stickiness. This includes establishing communication at every step of the customer’s journey, order and delivery statuses, personalized promotions, proactive outreach, query handling, and more. 👚 From a customer's perspective they seek flexibility, speed, and engagement during their buying journey with a brand. 👚 For me, offline shopping is more than just buying things—it's an experience. It's about taking time for myself, getting personalized assistance, and enjoying some social interaction. As someone who loves the fun of shopping in-store, I can't wait to check out new store formats and experiences from emerging brands. Perhaps I'll always prefer visiting stores rather than ordering online, but I look forward to seeing how this trend continues to shape the future of shopping. #RetailTherapy #Omnichannel #D2CBrands #customerexperience