Tammy Hahn’s Post

The best product managers make sure the person who signs the checks sees the product they are paying for as more than a cost line item on the income statement when they are looking to rein in spending!

Building a B2B SaaS product? Here's the secret sauce... The success of a B2B SaaS venture is intricately tied to its ability to deliver customer value. But, how do you ensure your product delivers that value? Establish strong feedback loops with your customers - understanding their pain points, improving on them and creating a feature-rich experience they won't forget. Hire the best talent available - because people are the ones who build the products. And, always put yourself in your customers' shoes. Focus on customer satisfaction as much as sales because when your customers are delighted with your product and service, they become loyal advocates for your brand which helps drive organic growth. Remember, it's not just about having the best technology or the most innovative idea; it's about delivering a solution that solves your customer's problems better than anyone else can.

I often come across product descriptions claiming to offer a "one-stop solution" for various needs. While this may initially seem attractive, such claims can be misleading and lack the depth necessary for informed decision-making. In reality, it's nearly impossible for a single product to effectively address all aspects of complex business challenges. When a company positions itself as a one-size-fits-all solution, it can create unrealistic expectations and detract from the product's core strengths. Instead of making bold claims, B2B SAAS companies should prioritize transparency and clarity in their product descriptions. By highlighting specific areas of expertise and providing clear examples of how their solution excels, businesses can foster trust and create more meaningful connections with potential clients. As we continue to navigate the ever-evolving B2B landscape, let's encourage honest and open dialogue about product capabilities. By embracing specificity and authenticity, we can empower businesses to make informed decisions and drive meaningful growth. As Albus Dumbledore wisely advised Harry Potter, "It is our choices, Harry, that show what we truly are, far more than our abilities." It's our choices, B2B fams!

Here's the first decision SaaS enthusiasts need to make: B2C or B2B, which one should you do? 🟩B2C SaaS: possibility of going viral larger potential customer base word-of-mouth and network effects more opportunities for growth and scale low-maintenance users and automated systems 🟥 Also, B2C SaaS: high customer acquisition costs low switching costs for customers continuous user acquisition spending low entry barrier and high competition largely dependent on customer taste and spending habit 🟢B2B SaaS: lower churn rates higher price points easier to find customers higher customer lifetime values lower customer acquisition costs more targeted and focused approach 🟩🟩Also B2B SaaS: Not only are businesses eager to spend money (to automate/solve a problem), but they stay customers pretty much forever as long as the automation solves a pain point that doesn't go away without your product. This is why B2B SaaS is my favorite. What's yours? --- Liked this? Follow me Kazi Mahmud Helping SaaS founders grow organically from 0 to 100 customers through content+engagement system.

When scaling a B2B SaaS business, two key functions are critical: Product marketing and customer success. Product marketing gives you the big picture, understanding market problems and how your product uniquely solves them. Customer success paves the way for customers to achieve their desired outcomes. They build lasting partnerships and help customers navigate challenges. Together, these functions provide valuable insight: - Your product’s fit in the market - Your product’s problem-solving capabilities - The alignment between desired outcomes and what your product can deliver This insight leads to scalability. #CustomerSuccess #ProductMarketing #B2BSaaS #Scaling

💰 What is the bottom line? You need your customers to understand the business value they're getting out of using your product. In order to do so in B2B SaaS, you aim to establish yourself as a trusted advisor: the person they come to for the big picture questions. For the questions that they struggle with in their day-to-day, the questions that have them worried because these are also the questions they need to answer to their managers, their c-suite, their investors. You want to ensure YOU contribute to getting those answers so that you and your product become more than just a tool in a tech stack. This is the one big customer success advantage that drives renewals and upsells and is a contributing factor to product stickiness. It's not the only thing (nothing ever ever is), but it makes all the difference. All you need for this is: - some knowledge you already have because you're building to solve for it, and - curiosity about their unique context that applies to that knowledge. Walk through the questions in our third inforgraphic on Onboarding for your customers and get to that bottom line 💵 Of course, if you have any questions or would like to walk through it with us, feel free to reach out or write in the comments 👇

The success of your SaaS business depends on one simple ingredient: How well you define the problem you solve. Getting it the slightest bit wrong impacts everything: → Top-of-funnel momentum,  → Sales momentum,  → Implementation momentum,  → Product adoption momentum,  → And more. Tomorrow, I'll share a deep-dive on how to turn problem definition into your advantage with +1000 B2B SaaS founders in my Daily SaaS Reflection. It will reveal the framework that I've used and optimized based on my 25+ years of experience in B2B SaaS product management and product marketing. All free.   Still not subscribed?   You're one click away: https://lnkd.in/dUUguAVY P.S. I know you're probably already subscribed to too many newsletters. But you'll actually want to read this one. Take it from B2B SaaS founder Sam.

Is anyone else tired that everything in B2B SaaS is gated? 🙋♂️ /I’m not going to pitch anything, I’m genuinely curious/ Pricing? Gated. Demo? Gated. Even the exact product description is gated sometimes, and you might not know what you’re buying pretty much till the moment of installing the software. I’m not trying to appear smarter or anything, but I can’t help but seeing only the disadvantages of such an approach. When customer don’t know HOW a product solves their problem, they buy the cheapest solution that most of the time doesn’t solve their problem at all. It looks to me that gating so much hurts the industry more than it helps anything. But maybe I’m wrong 🤷🏻♂️ Any thoughts?

A solid product strategy can mean everything for a B2B SaaS company. Here's what your product strategy should include: • What is your vision? (what problem to do plan to solve) • What goals do you plan to accomplish? (how will you solve it) • What is on your product roadmap? (where you're going) If you develop an effective product strategy before you get started it will help you get to where you want to do much faster and cost-effectively. #b2bsaas NxtStep Consulting