Stephanie Shaterian’s Post

Did you know that video can be an incredible tool to not only make teams feel appreciated, but to attract new talent? Berkeley Humane is renowned for their commitment to animal welfare. They wanted to create a surprise video for their annual appreciation event to honor their hardworking volunteers and staff. fLO approached the project with precision and care. We collaborated with the Executive Director to determine key messages and achievements to feature. We then conducted confidential interviews with staff and volunteers to gather heartfelt messages (staff speaking about volunteers and volunteers speaking about staff) without spoiling the surprise. The final product told the story of how much both groups appreciate each other and how they work together to create amazing outcomes for domestic animals. The team at Berkeley Humane realized the video’s potential for recruitment after seeing the enthusiastic response. The video not only made the appreciation event special but also became a powerful tool for attracting new volunteers and staff by showcasing the organization’s vibrant community. Berkeley Humane’s appreciation video demonstrates the power of thoughtful storytelling in fostering community and attracting new members. If you’re looking to create a similarly impactful project, fLO is ready to help you share your story and achieve remarkable results.

While Covid got us all accustomed to the look of video captured over the internet - that doesn't mean that remote capture video has to look like a zoom call! There are so many times when remote capture just makes sense for a project, whether it is to accommodate busy schedules, or keep budgets down while including participants from near and far. Working with on-camera participants so they perform at their best, using capture tools that capture in higher resolution, and then using creative editing presentation can elevate remote-capture footage and make it feel purposeful to the viewer.

When's the last time you played BINGO? Maybe it was the '80s! Come join Diablo View Rotary and Sustainable Contra Costa for a fun night supporting great causes. I will be there in my best '80s attire MCing the event and I would love to see you there. Sponsorships are also still available - a great way to get your business noticed in the community and support our community at the same time. Hit me up for more info.

Our Senior Population is Growing. This, you already know. But you may not be aware of the many organizations out there, both nonprofit and for profit that are doing incredible work for our older neighbors. From housing and assisted living solutions - to day programs and free rides that allow people to stay in their homes and a million other services. Video is an powerful tool to help attract and maintain occupancy rates, raise awareness for services in the community, and cultivate donors. Working with a team that understands, values, honors and has experience working with seniors ensures that those videos will be successful and achieve results. Which is what you will get when you work with fLO. ;) If you know of a senior serving organization that could benefit from video like this - please consider connecting us.

For all my Bay Area Development Professional connections....come join me next week at this fun event!

Finally getting a chance to decompress and share about my whirlwind experience at #CULTIVATE2024 last week. It was incredible to create RELATIONSHIPS, share and obtain KNOWLEDGE, and imagine the IMPACT the participating nonprofit development leaders will make after this action-packed conference. Make sure to put it on your list for next year, as word on the street is it will be even bigger and better in 2025! Special shout outs to: - Pearl Hoeglund, MBA, Muhi Khwaja, MPA, CFRE, CFRM, LaShonda Williams, MPA, CFRE and the rest of the Fundraising Academy team who not only put together a smooth event, but took great care of me and the other presenters. - Josué E. Hernández, MA, CFRE and Frank Velásquez Jr., powerful presenters whom I am learning how to "conference" from! - Jack Alotto, MA, CFRE, although we must have met before - I'm so glad to have had the chance to get to know you better. - Jarrett R. Ransom, MBA and Angela Barnes, MBA, CFRE my cool pre-talk companions and excellent speakers. - Akemi C., my Bay Area friend and delightful familiar face at my session. - Barbie pink sisters Denise Scatena, M.A. and Yvette Herrera, CFRE - Nonprofit powerhouse new friends Diana Farias Heinrich, Lisa Baxter, Wendy F. Adams, CFRE, Jennifer Banks, FCA, Joanna Costello, Arika Daniels, Perla Hurtado, Liza Talbott, Haley Cooper, Wendy McKinney, Julie Hamon Edwards, Lenise Andrade, and, and, and.... - All the awesome folks that learned more about video for nonprofits! - All the awesome folks that pointed out that my hair matched my pants (!) #fundraising #causeselling #nonprofit

Today is the day! REELTalk: Wielding the Power of Authenticity Through Video goes live today at 1:30pm at Cultivate! The fun began last night - meeting a ton of incredible nonprofit development leaders from all over the country. Excited to share my expertise and make connections.

Custom residential contracting, design-build and design businesses all heavily rely on trust - which is why the human-centered video work we do is such a great fit. Abbeyside Construction Inc., is an established ground-up contracting firm with both commercial and residential bonafides that was looking to increase its high-end specialty residential business in specific areas of San Francisco through trust-building awareness. fLO was approached to create a piece designed as part of a multi-channel campaign that began with a mailer sent to certain neighborhoods with a QR code to the video, but ACI was also hoping for some shorter social media pieces to be used for ongoing campaigns and follow up nurturing. There were a few challenges, including the need to feature and bring out the authenticity of a very camera-shy founder/owner, and the flexibility to organize and film during a specific construction window when the project was finished enough to see some of the interesting detail, but still in progress to show the work being done - which was a moving target. (As happens with many building projects!) fLO worked with the ACI team to create a story that highlights a number of key stakeholders including a client, an architect and an overseas cabinet vendor to bring out the value-adds that ACI brings to their projects. Even within the time constraints, we created an atmosphere on site where each participant, including those that were initially trepidatious, could be comfortable and come across authentically. Finally, we structured the final project to include not only the main piece but additional 30 second breakouts so that ACI could make the most of all the material in a variety of marketing capacities. "...(the) Day of (filming) was fantastic. Organized. Well structured. The way fLO worked with the interview subjects was beyond" - ACI representative. Abbeyside Construction Inc.'s collaboration with fLO has yielded exceptional results in their campaign to boost high-end specialty residential business in targeted San Francisco areas.