SKIMS’ Post

Who's going to Pattern®'s Accelerate24 Summit this week in Salt Lake City, UT? Send me a note if you want to meet up! "Accelerate24 is your platform to engage with industry thought leaders, brand experts, and data-driven ecommerce executives. Through interactive sessions, exclusive networking, and real-world case studies, you'll uncover how to transform challenges into opportunities and ensure your brand is on the forefront of acceleration in an era of constant change."

The response to our 2023 Top 25 release has been remarkable; a validation of our continued efforts to help people see Gen Z 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘭𝘺. Our approach from day one has been about using methods of research that resonate with and reflect how young people are communicating and behaving today. And like with all change, we have seen resistance. Doing things as they have always been done is a safe and comfortable play; why change what works? But with Gen Z, doing "what works" is the bare minimum of what it takes to survive in today's hypercompetitive brand landscape. We know the brands that don't just survive - but thrive - embrace change with open arms, challenge the status quo, and push culture forward with bold and decisive action. These thriving brands are the ones that never do something just because it is the way it has always been done. And they just so happen to be the brands that sit at the top of these rankings.

Framework for Giving. What's the #1 mistake people make with their newsletter? - They think it is another sales channel. - If done right, it will be your best one. - But first, make it your #1 giving channel. That reframe changes everything. Today over at Hiut Denim, we launch the annual 'Do One Thing Well List.' - It takes ages to build. - It does not do anything for sales. - But we help our community. One final takeaway: Every business has a sales plan. Almost none have a giving plan. That is how you can stand out. Here's the list. Big shout out to Paul for making this giant happen. https://lnkd.in/e388JE9g #founders

Last chance to join our webinar tomorrow, Tuesday, May 21, 2024 at 2pm EST, where we will walk you through a brand expansion story--one you probably have never heard about and will surprise you. Hint: think cinnamon rolls! Register here: https://lnkd.in/dvYpJi8M #InsightsNow #ConsumerInsights #BehavioralInsights #Insights #MRX

Sensory fingerprints are turning out to be key to successful brand extensions. Greg Stucky is about to give a great talk on this topic. Please register below to join live tomorrow or to watch the recording later. #insightsnow #brand strategy #product strategy #consumer insights #sensory

January is one of our busiest months of the year for a simple reason, time has run away and new plans have not gone as smoothly as first anticipated. It’s an all too common theme in business and especially in the jewelry industry where Q4 is the most charged time of the year for brands around the world. When this happens, it’s so easy to get caught up in feeling frustrated about something you should have done, but didn’t find the time to plan and execute. In reality, you are not alone. We’ve onboarded many brands in January over the years that needed an outside perspective to help them see the year ahead with clarity. It is not too late, as long as you take action. There is a borrowed maxim at Hill & Co. that we love to use… “The best time to plant a tree is 10 years ago. The second best time is now.” How is your 2024 strategy looking? Would you benefit from an outside perspective?

🌍 🛍️ Just as companies use brands to evoke emotions and drive sales, #SmartCities are leveraging #branding to attract global opportunities and talent. Discover more with Anteverti's experts Cristina Garrido, Sergio García i Rodríguez and Valeria Andrade Ycaza 👉🏽 shorturl.at/fCGKY #SmartCityBranding | #CityBranding | #EconomicDevelopment

"Beauty is in the eye of the beholder" - this perspective applies to more than just aesthetics. In the M&A world, value is beauty. The best buyer for your business may see value where others do not. It's important to do your strategic homework to find the right buyer and understand their motivations. #businessvalue #strategichomework #mergersandaquisitions Stage Left Partners Ltd.

Growing and Adapting Over time, N.Rich has been helping its customers in various industries boost their success, supporting the growth of modern B2B teams in fast-growing tech companies, including Fortune 500 enterprises. After 9 years in the business, we at N.Rich have decided to give ourselves a new look, evolving and adapting with the times. This bold decision goes beyond just changing logos and colors. It's about revamping our brand's identity and breathing new life into it. To stay relevant in this fast-changing marketplace and to push our brand to greater heights. Which direction do you think we are heading? What do you think inspired us with our new logo? Share your answers below! #NRich #rebranding #ABM #Nordics  https://lnkd.in/gWCJAhWa

While 2023 presented challenges for companies across industries, Indie Beauty brands continued to celebrate wins. For many companies 2023 was a year of successful product launches and building brand awareness. 2024 has brands focused on growth, with goals to increase retail partners, employee headcount and sales. Click below for insights from Indie Founders and executives, and let us know your thoughts in the comments. #beautyindustry #indiebeauty #2024planning #founderstories