Signiant’s Post

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Cinema screen display

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Cinema Beginning with silent black-and-white films, cinema technology developed rapidly over the 20th century. The earliest motion picture cameras and projectors amazed audiences with moving images. Through the 1910s, silent films like Charlie Chaplin’s grew in popularity and mastered visual storytelling without sound. Technicolor brought vibrant hues, while 1927’s “The Jazz Singer” introduced synchronized sound, ushering in Hollywood’s Golden Age and elevating cinema into a booming industry. Epic movie theaters made the experience larger than life in the 1920s. Television arrived in the 1950s as an initial threat but evolved into new home viewing and revenue streams beyond theaters. Today's CGI-packed blockbusters and cinematic franchises earn billions globally. Streaming now disrupts viewing habits once again. From silent shorts to immersive worlds, cinema retains an unmatched power to reinvent itself through technological shifts over the past century of evolution #snsinstitutions #snsdesignthinkers #designthinking

A recent market research campaign in the US has pinpointed the 'perfect' movie runtime: 92 minutes. Conducted by Talker Research with 2,000 Americans, the poll revealed a preference for shorter films, with just 15% agreeing that movies should exceed 2 hours. Surprisingly, the study identified five films as the 'perfect' length, all clocking in at 92 minutes. Despite this, modern movies are trending longer, aiming to make cinema outings feel like special events and offer value for money. The rise of streaming services has influenced cinematic runtimes, with theaters marketing longer films as immersive experiences. While the ideal runtime may be 92 minutes, the allure of epic storytelling and maximizing value for viewers continues to shape the film industry. 🎥✨ #MovieRuntime #CinemaExperience Source: #MovieWeb

Showcasing The Art of Virtual Production: A little behind-the-scenes video from one of my personal favorite scenes in "Das Märchen vom Frosch und der goldenen Kugel" streaming on ZDF. At Plan Shoot Deliver, my expertise as the onset Unreal Engine Operator was put to the test in this particular sequence. It's where creativity met technology, and imagination intertwined seamlessly with reality. Such scenes underscore the power of storytelling in the modern film landscape, where virtual meets reality to create cinematic magic. #VirtualProduction #FilmMaking #UnrealEngine #BehindTheMagic #PlanShootDeliver

A recent research report published by another cinema company reinforces what I have been saying.... Your Ad NEEDS to be on the big screen Cinema ranks as #1 in attention, surpassing premium video platforms including linear (sports), digital premium video, and premium podcasts, with an expanded competitive edge (3x-6x) when compared to FAST nets and premium AVOD Attention scores remain high across key demos (A18-34, A18-49, A25-54) and all ad lengths and prove consistent across blockbusters (Black Panther: Wakanda Forever) and smaller indie gems (The Creator and Dumb Money) Cinema’s attention advantage shows diverse consumers pay 3x-4x attention versus competitive norms Cinema shows a significant advantage in categories such as automotive, pharma, and insurance—all high-value, complex products/services that often require consumer education and trust-building. Year-over-year growth of +17% in average seconds viewed in cinema, with an average of 25.5 seconds of viewing a :30 ad in cinema. -Conducted by Lumen Technologies in October 2023

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