Sherwin Su’s Post

Today was Reddit, Inc.’s first quarterly earnings since becoming a publicly traded company.  In Q1, we: - Saw record traffic as Weekly Active Uniques grew 40% YoY to an all-time high of 306 million - Recorded our fastest YoY revenue growth (+48%) since Q1 ‘22 to $243 million - Scaled and diversified our advertising business across geographies, channels, and verticals - Introduced Reddit Pro and Free-form ads to help brands engage more deeply with our communities. - Signed new partnerships in our emerging data licensing business This was a milestone quarter for Reddit and our communities. As we look to the future, we’re especially excited to continue to: - Build out our suite of full-funnel solutions. Our performance advertising business drove more than half of our revenue growth in Q1  - Use ML and AI to improve relevance, engagement, and moderation  - Scale international growth by localizing content in priority markets Learn more at: https://lnkd.in/eyFsD8GU

agency and brand comrades: curious about how to find your people on Reddit? well i can help you find your people and sea legs. i’m a former creative strategy leader at Reddit’s Karma Lab, an in-house creative agency for brands. like for six-ish years before Reddit had native video through its pre-IPO ramp up. let’s talk community and context some time, ya. i can help you: - identify communities most relevant to your brand and messaging among Reddit’s 100k+ active communities - understand the culture of specific communities - language, rituals and other behaviors - develop platform ideas to engage communities more about how i can help here: https://lnkd.in/gKgsjm8N

If your brand needs help navigating and tapping into Reddit (and every brand & organization should really be navigating Reddit) - I can’t think of a better resource than ashton dunn.

R/advertising Reddit's stepping into the spotlight, betting big on ads to connect businesses with hard-to-reach customers. With its IPO on the horizon, here's the essence of their plan: Nearly all of Reddit's $804 million revenue in 2023 came from ads. With 267.5 million people checking Reddit weekly, it's a bustling spot, especially in the US with 131 million users. Despite its big dreams, Reddit hasn't made a profit yet, losing $91 million last year. As Reddit grows its ad space, marketers are watching closely, yet many still see it as an extra, not a must-have like Google or Meta. Reddit is on a mission to prove it's more than just an optional ad choice. Can it become a key player in the ad world? What do you think—will Reddit's ad venture turn into a game-changer? #RedditAds #SocialMediaStrategy #MarketingInsights

Reddit, a unique and valuable online space, has reported its first quarterly results as a public company, following a very successful IPO. In the longer term, Reddit is doomed to scratch out an unprofitable existence as a wannabe scale ad platform, echoing peers in the public markets. Advertising is probably the least-bad business strategy, as user payments, ecommerce and licensing revenues are even less proven. Dialling back growth ambitions to improve the bottom line is the most sustainable path. Read here: https://lnkd.in/evEF78VG

Reddit, Inc. has launched a first-party measurement tools for the first time! 👇 --- The new features (Reddit Brand Lift and Reddit Conversion Lift) enable advertisers to monitor campaign performance on the Reddit platform more efficiently. They are available to all Reddit managed advertisers based in the following countries: 🇦🇺 🇨🇦 🇩🇪 🇬🇧 🇺🇸 Reddit Conversion Lift is only compatible with the Reddit Pixel, Conversions API, or Mobile Measurement Partners. --- To find out more about how the new tools work, speak to our team of Paid Performance experts (or chat to Reddit directly at https://lnkd.in/eWpvEEgx) #reddit #redditads #redditadvertising #paidperformance #digitalmarketings

Reddit, Inc. generates tens of gigabytes of event data per hour from advertisements on its platform. To let advertisers both understand their impact and decide how to target their spending, Reddit needed to enable interactive queries across the last six months of data—hundreds of billions of raw events to slice and dice in real time. To do this, they turned to Druid and Imply. Read the customer story here: https://bit.ly/46lM2i7 Reddit for Business

It's never too early to start planning for CES or learn how search and social have come together to create a new brand context - at Reddit, Inc. Join us in January! Our industry is changing. Privacy and data use are in flux and transforming. It's vital we prioritize interests over identity and Reddit delivers on the promise of the future: contextual and interest advertising. Wanna know more? Click below to schedule time with our C-suite, marketing, product, measurement, insights, and sales leaders. https://lnkd.in/eFf8_qPd