"One of the ten most influential Leaders in Digital & Tech" (BIMA). Campaign A-List 2024. Award-winning diversity advocate. Generally known as quite helpful.
Advertising Week Europe has been blowing up all week. All hail to you Ruth Mortimer, you're a class act and you've made something absolutely unmissable. Advertising Week
CEO Advertising Association, Governor, Ravensbourne University London, Chair, The Debating Group, Trustee, History of Advertising Trust
A fascinating read about a key moment in the history of advertising self-regulation, thanks to Sue Eustace and the team at History of Advertising Trust.
Half a century of building more trust in advertising. Fifty years ago today marked a key turning point for the advertising industry, with Shirley Williams MP delivering a historic speech at our conference, ultimately changing the course of self-regulation. Guy Parker Lisa Hayley-Jones Sue Eustace James Best Mark Lund OBE Matt Bourn Stephen Woodford Zoe Jones Rachel Barber-Mack Shahriar Coupal Matt Wilson George Grant Donna Castle ChartPR FCIPR Polly Devaney Mariella Brown Sharon Lloyd Barnes Dan Wilks Phil Smith Paul Bainsfair Owen Meredith Nick Baughan Rachel Aldighieri simon daglish Richard Reeves Amanda Griffiths Emma Ascroft Jo Tomlin Scott Guthrie Nick Hewat Matt Bush Find out more about her remarkable speech here: https://bit.ly/3QwJRlJ
On July 20, join Partner Daniel Kaufman and Associates Carolina Alonso and Michael Ingram to learn about responsible children's advertising. This webinar will discuss strategies and methods to successfully and responsibly broadcast your message to consumers under the age of 13. #AdvertisingLaw #BHEvents #Webinar
Be sure to attend the webinar tomorrow to learn more about children's advertising!
On July 20, join Partner Daniel Kaufman and Associates Carolina Alonso and Michael Ingram to learn about responsible children's advertising. This webinar will discuss strategies and methods to successfully and responsibly broadcast your message to consumers under the age of 13. #AdvertisingLaw #BHEvents #Webinar
I help brands and agencies create and maintain valuable, productive, lasting relationships.
One of the more important aspects of awards like this is what it does for employer brands - the ones who attract and retain the best talent. Great leaders make great employer brands - which is why lots of agency brands are their names and why awards like this matter. And of course it’s very well deserved, too Antonis Kocheilas! #advertising #marketing #employerbrand #marketingprocurement
Thrilled for our Global CEO, Advertising Antonis Kocheilas to be recognized as the Most Influential International Advertising CEO 2023 - UK by CEO Monthly! Check out his piece on The Shift from Image to Impact in their recent issue: https://okt.to/2pezXl
Looking to find out how you can help drive public trust in advertising? Stephen Woodford, CEO, Advertising Association said: "Our industry can regain consumers' trust by tackling three main challenges, which will bring benefits to our economy and society." 1. Creative engagement matters above all else. It will surprise no one in the industry to hear that the public enjoys engaging, creative ideas as much as it ever did. Great stories, characters, casting, music, emotions, humour make advertising stand out for all the right reasons. 2. Bombardment is a problem and it is getting worse for young people. How can we avoid the over-repetition of the same ad, or the high frequency and clutter in some areas of the advertising landscape that drive people to use ad blockers or other techniques of ad avoidance? 3. Higher Advertising Standards Authority awareness is a major driver of trust. The latest Credos - Advertising's think tank research highlights that awareness of the Advertising Standards Authority is low, yet our research shows that when people are made aware the breadth and rigour of what it does, they have much greater trust in advertising. You can read more on the three themes to tackle public trust in advertising here: https://bit.ly/3rA1dEZ
Seems like interesting stuff from the Advertising Association. A couple of things caught my eye. First - bombardment - do we talk enough about the trade-off between high frequency as a driver of short-term impact, versus high frequency as a driver of mistrust? Second - as ever, people don't care about our delicate distinctions between forms, disciplines and channels - to real people, everything a brand does is an ad... Campaign coverage here: https://lnkd.in/ecd25Ydc
CEO Advertising Association, Governor, Ravensbourne University London, Chair, The Debating Group, Trustee, History of Advertising Trust
This is based on the most robust research on public trust in advertising that exists anywhere in the world (as far as we know!) so please have read. If we make the advertising experience as good as it can be, everyone wins, as higher trust not surprisingly leads to happier customers and better business results.
Looking to find out how you can help drive public trust in advertising? Stephen Woodford, CEO, Advertising Association said: "Our industry can regain consumers' trust by tackling three main challenges, which will bring benefits to our economy and society." 1. Creative engagement matters above all else. It will surprise no one in the industry to hear that the public enjoys engaging, creative ideas as much as it ever did. Great stories, characters, casting, music, emotions, humour make advertising stand out for all the right reasons. 2. Bombardment is a problem and it is getting worse for young people. How can we avoid the over-repetition of the same ad, or the high frequency and clutter in some areas of the advertising landscape that drive people to use ad blockers or other techniques of ad avoidance? 3. Higher Advertising Standards Authority awareness is a major driver of trust. The latest Credos - Advertising's think tank research highlights that awareness of the Advertising Standards Authority is low, yet our research shows that when people are made aware the breadth and rigour of what it does, they have much greater trust in advertising. You can read more on the three themes to tackle public trust in advertising here: https://bit.ly/3rA1dEZ
Today we welcomed Stephen Woodford and Dan Wilks from the Advertising Association to our Channel 4 cinema to unveil the fascinating findings from their latest study, 'What drives the public’s trust in advertising.' 🚀 The study, led by UK advertising's thinktank, Credos and created by Craft Research, highlights that engaging and enjoyable creativity in advertising remains the most significant trust driver! 🛑 On the flip side, ad bombardment emerges as the chief driver of distrust, with its importance escalating significantly for younger audiences. How do these insights resonate with your experiences in advertising? 🤔 #AdvertisingTrust
Here are the latest events from the world of media and advertising! Do check it out! Vinod Thangoor #ZenithGlobal #advertisingnews
Explore the fascinating journey of advertising in America! 🇺🇸 Check out our latest blog to uncover how advertising has shaped our culture over the years: https://buff.ly/49Dvl2f #AdvertisingEvolution #AmericanCulture #BlogReads #swmarketing
Head of Client Services at Finextra
4wGetting the band back together!