Roelof van Zwol’s Post

Great episode with Aditi Ramesh on the importance of being a student of the industry and how much of a difference learning by doing can impact your role as Aditi has done with her candle business to learn more about driving ROI as an advertiser Also cannot recommend her Candles enough!

Still unsure how programmatic advertising works in-game? 🎙️🎮 If so, don't miss our Director of Partnerships & Programmatic, Aditi Ramesh, on the latest episode of AdTechGod Pod where she discusses her journey into programmatic and Anzu, why she continues to find the gaming landscape so exciting, and how she maintains a healthy work-life balance while following her passion: https://hubs.la/Q02fFd3-0

This is how you take a low involvement aka lowest budget allocated asset and make it awesome. Hoping to see more brands utilize such creativity and share insights of its performance on Amazon which otherwise is a very search heavy platform #Amazon #Amazonads #performancemarketing #marketplaces

Seamless interface and availability of Scibids just doubled.

India 2023, Digital advertising spending touched Rs 40685 cr, far more than TV ads Over Rs.16,274 worth of leads were categorized as junk as they were not generated by human interaction. This was due to the focus being solely on CPM reach. Additionally, poor setup of the personas and targeting resulted in Rs.23,597 Cr being wasted. It's important to take responsibility for these mistakes rather than blaming Google and Meta.https://https://lnkd.in/dZrabPXa

The golden moments on the ADOTAT show, where we, the seasoned adtech veterans, #oldtimers find ourselves not just navigating the complexities of online advertising but also the whimsical challenges of technology. #humor #funny #seniormoments Picture this: a typical gathering of the over-50 brigade, where a seemingly mundane tech glitch transforms into a comedy of errors. Amidst the labyrinth of wires and widgets, someone's microphone decides to take a brief sabbatical, sparking a cascade of witty banter. It's an impromptu roast session, where tech savvy meets dad jokes, and the only thing low is the mic volume. In our world, where pixels and privacy policies are our bread and butter, it's these light-hearted outtakes that remind us why we've stuck around for so long – for the camaraderie, the chuckles, and the chance to poke fun at each other and ourselves. Mainly others. Just another day in the life of adtech oldies, proving that while technology might change, our sense of humor certainly doesn't. Shiv Gupta Richy Glassberg Rich LeFurgy Scott Schiller Judy Shapiro

To all my fellow marketers! Next time you're in a bind because Facebook or Instagram is acting up, save yourself the trouble of asking around. Just hop over to metastatus.com and thank me later, okay? #facebookdown #instagramdown #metaglobaloutage

PB & J all day, every day! Barra Terrigno is one of the hardest-working, professional, funny, kind and devoted people that anyone would ever have the pleasure of knowing. Over 20 years of friendship and, I think, she's only wanted to punch me once (We don't talk about Cubs/Indians World Series 2016...nope) Barra is correct, we know our stuff, especially but not limited to SEO Local Listings, we've done this for some time, seen a lot, fixed a whole lot more, and we're not done! If you are in need of our services, please do not hesitate to get in touch with us! #LocalSEO #LocalSearch #Attane

I saw something very interesting on my WhatApp this morning and thought i should dig deep and share! Have you seen this feature yet? What do you think about it? https://lnkd.in/eZ8Fvy7F #whatsappbusiness #whatsappmarketing #whatsappautomation