Reddit for Business’ Post

Hype culture is eroding consumer trust. From AI solutions to 9-step skincare routines, consumers are increasingly cynical about the latest brand or product the algorithm is telling them to buy. And it’s slowing down the purchase journey. On Reddit, there is no hype, and there are no trends. There are just always-on communities – a constant hum of informed dialogue – on everything from memes to mayo to motherhood. Our esteemed panel of experts, including Meaghan Nelson from Brandwatch, Jasmine Enberg from EMARKETER, Simon Au, Creative Director at The Kitchen at Kraft Heinz, and Reddit’s Rob Gaige and Ryan Brendle, will discuss at the Cannes Lions International Festival of Creativity how Reddit is adding value across the media mix to improve the efficiency of advertisers’ cross-channel investments and augment the way consumers interact with search. Learn more and RSVP to attend: https://lnkd.in/eTrPDtER #RedditatCannes

"With Reddit's ability to drive high-value, full-funnel objectives - from awareness through conversion - we can reach and engage with a valuable audience, regardless of their stage in the car-buying journey." — Kyle Pace Director, Paid Social at Omni Advertising Read how this #SMB agency client shifted budget to Reddit to promote sales events for their auto clients, resulting in a 50% more efficient cost-per-click rate: https://lnkd.in/e4eDC7uY #RedditforBusiness

The Reddit for Business team brought together leaders from top holding companies dentsu, IPG Mediabrands, GroupM, and choreograph to gather insights on how they use Reddit and the unique strength behind recommendations made on the platform. TL;DR: Reddit is like a treasure trove of authentic insights and real opinions; it's like getting advice from your cool, knowledgeable friend. Read more over at The Drum: https://lnkd.in/ep2cv6Yd

As we continue to expand Reddit’s advertising capabilities and drive full-funnel  performance for our clients, we’re pleased to introduce our latest partnership with leading media measurement and optimization platform, Integral Ad Science (IAS). This partnership will give advertisers an additional layer of trusted, third-party transparency in their Reddit campaign reporting and added confidence in the strength and success of their Reddit ads.

"We’re just going to keep leaning into what makes Reddit special and unique, which is that combination of search and social behavior that really only happens on Reddit." — Jim Squires, Executive Vice President, Business Marketing and Growth at Reddit

TL;DR Samsung Electronics wanted to make waves with their new Galaxy ZFold devices, so they teamed up with Reddit for a custom campaign based on conversations and behaviors on Reddit. With our in-house creative agency, KarmaLab's magic touch, the "Switchers Anonymous" campaign came to life using nearly all of Reddit's ad products. Think Reddit easter eggs, free-form posts, and engaging conversation starters. The result? A full-funnel success story with big boosts in ad awareness, favorability, and purchase intent among non-Samsung users. Learn more: https://lnkd.in/ex-Ptv2y #RedditforBusiness

We're excited to announce that Reddit's COO, Jen L. Wong, has been named on the Fast Company #LGBTQ innovators in business and tech 5th Annual #FCQueer50 list.

What's Trending on #Reddit Right Now - June 11th Edition

With over 60,000 human moderators, AI-driven moderation tools + brand safety content detection, and customizable Brand Suitability controls, we believe that Reddit is a brand-safe environment for advertisers. We also know that it’s important for advertisers to have transparency into Brand Safety and Suitability. That’s why we’re thrilled to launch a new product with DoubleVerify today that will enable Brand Safety and Suitability reporting on Reddit’s ad delivery, available globally. Read more in our blog 👉 https://lnkd.in/ew-dR6C3

"Collaborating with Reddit and their innovative KarmaLab team on our Veganuary campaign was a valuable experience for us at Just Eat Takeaway. The free-form ad format opened new creative avenues, allowing us to engage authentically with the Reddit community around the benefits of plant-based food. This was our first venture into Reddit's free-form content, and we were pleased with the flexibility and unique engagement opportunities it presented." — Pia Geyer, Just Eat Takeaway.com Read how Just Eat Takeaway leveraged Free-form ads, a unique to Reddit ad format, and achieved above benchmark performance, measured with Reddit Brand Lift: https://lnkd.in/eE2_jb29 #RedditforBusiness