QUESTION: What is in YOUR veins? We may not admit it to our current brand, but we all have that QSR brand that we worked for that just always felt like "home." A brand and organization where you became an expert, and it just felt right. You could walk into any store during a rush and "save the day." Face-it, you either have hot sauce, ketchup, coffee, or BBQ Sauce coursing through your veins. This was a brand where you learned the most, gave back the most, and performed at your best. To truly master your brand audits, standards, training resources, corporate visits, and SOPs, you need at least 3-5 years of consecutive brand experience to be able to say you are a brand expert. I call brand experts "Brand Champions." Are you a Brand Champion? BRAND CHAMPIONS USUALLY GET PAID MORE AND GET HIRED FASTER. Here is a very rough guide that might help identify if you are, or maybe it will just make you smile (win-win either way)! 5 SIGNS YOU MIGHT BE A BRAND CHAMPION: 1. If you have ever been called a (Insert Brand Name)'s walking encyclopedia, you might be a "Brand Champion." 2. If two of your peers have ever called you to resolve a disagreement about a specific brand standard, or operations procedure, you might be a "Brand Champion." 3. If you look in the mirror on your day off and you are wearing your brand's logoed hat, and an old conference t-shirt from three years ago, you might be a .... 4. If your boss has called you because there is an important re-audit, and everything is on the line, and they NEED YOU THERE to ensure they pass the audit, you might be a "brand champion." 5. If you are always asked to turn around a store, area, or region, and when your job is complete--before you can even calculate all of that bonus money you will now make--your boss sends you to the next (red store or area) to start the whole process again..., there is NO MAYBE, YOU ARE DEFINATELY A BRAND CHAMPION! We have certain, "SPECIAL" job opportunities with certain QSR Groups where they really feel they need a Brand Champion. These opportunities usually pay more, give you high visibility within the organization, usually offer excellent relocation packages, and can quickly lead to bigger opportunities. If you are a "Brand Champion," please go to the Drive-thrulane.com and put yourself into our QSR Pipeline in less than four minutes. We will let you know if there is one of these PREMIUM JOB OPPORTUNITIES near you. Drive-thrulane.com Quick, Easy, and Effective #qsr #experience #matters #brand #champs #get #fasttracked #more #often #restaurant #jobs
QSR Recruiting’s Post
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Interesting. This paper says that brand awareness only matters if the thing being marketed is good and you already like it. "The results demonstrate that the direct relationship between brand awareness and purchase intent is not statistically significant at the 95% confidence level. The indirect relationship of these variables, on the other hand, obtained statistical significance through the constructs perceived quality, brand associations, and brand loyalty." https://lnkd.in/gSdANvW9
(PDF) Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions
researchgate.net
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What is Brand Awareness? Brand awareness extends beyond mere recognition of your business. It involves crafting a unique identity that resonates with your customers and distinguishes you from your competitors. It’s the driving force behind customers choosing your brand over others, even when similar products or services are available. It’s crucial to differentiate this from personal branding, as both concepts are distinct and necessitate entirely different strategies. - Geoffrey Campbell | The Why Marketing
Why brand awareness is important for your business - Bay of Plenty Business News
https://bopbusinessnews.co.nz
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According to Landor, brand awareness can lead to growth, even in the short term.
Nick Cooper of Landor: why brand building is key to demand generation
https://www.moreaboutadvertising.com
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eCommerce Conversion Specialist Marketing Practitioner | eCom Brand Expert Helping eCommerce Brands Scale Through Sales
🚨 6 Easy Steps to Create Brand Awareness Brand awareness is when people know about your brand. Imagine you're in a store and you see a bright red soda can with the name "SunnyFizz." Even if you've never tasted it, you might recognize the name and the color. That's brand awareness! The more you see it and talk to it, the more you remember it. Brands want you to know them because it helps them sell things. When you know a brand, you might trust it more. You might feel good about picking SunnyFizz over a soda you've never heard of. Sometimes, just hearing the name SunnyFizz might make you feel thirsty for it! That's the power of brand awareness. Businesses work hard to make their brands stand out. They use colorful logos, catchy jingles, and even funny ads on TV to get into your head. When you and lots of other people know and like a brand, it's like a big thumbs-up for the company. And that's why brand awareness is important – it helps companies do better and make more customers.
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How to Measure Brand Awareness—With Helpful KPIs Measuring brand awareness is not only possible, but will help you better understand your market presence, visibility, reputation, and growth. But how do you measure awareness?
How to Measure Brand Awareness—With Helpful KPIs
semrush.com
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Empowering Sustainable Futures I Business Development Manager I Enthusiastic & Dedicated Marketing Professional
Why should we 𝗿𝗲-𝗯𝗿𝗮𝗻𝗱 our 𝗯𝗿𝗮𝗻𝗱? Certainly! Let's look at the rebranding efforts of 𝗗𝘂𝗻𝗸𝗶𝗻' (𝗳𝗼𝗿𝗺𝗲𝗿𝗹𝘆 𝗸𝗻𝗼𝘄𝗻 𝗮𝘀 𝗗𝘂𝗻𝗸𝗶𝗻' 𝗗𝗼𝗻𝘂𝘁𝘀): 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝: Dunkin' Donuts, a global coffee and baked goods chain, embarked on a rebranding journey in 2018 to modernize its image and reflect its focus on beverages beyond just donuts. 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐟𝐨𝐫 𝐑𝐞𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠: 𝟏. 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬: Dunkin' wanted to emphasize its wide range of beverages, including coffee, tea, and specialty drinks, to appeal to a broader audience beyond just donut lovers. 𝟐. 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲: The company aimed to simplify its brand name from "Dunkin' Donuts" to "Dunkin'" to reflect its emphasis on beverages and position itself as a destination for coffee and on-the-go snacks. 𝟑. 𝐒𝐭𝐚𝐲𝐢𝐧𝐠 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭: In a competitive market where consumer preferences and trends evolve rapidly, Dunkin' recognized the need to refresh its image to remain relevant and resonate with modern consumers. 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: 𝟏. 𝐍𝐚𝐦𝐞 𝐂𝐡𝐚𝐧𝐠𝐞:Dunkin' officially dropped "Donuts" from its name to streamline its brand identity and highlight its focus on beverages. 𝟐. 𝐋𝐨𝐠𝐨 𝐑𝐞𝐝𝐞𝐬𝐢𝐠𝐧: The company introduced a new, simplified logo featuring the word "Dunkin'" in bold, modern font, accompanied by the iconic pink and orange color scheme. 𝟑. 𝐒𝐭𝐨𝐫𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 : Dunkin' revamped its store design to create a more contemporary and inviting atmosphere, with a focus on digital technology and convenience. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: 𝟏. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐒𝐚𝐥𝐞𝐬: The rebranding efforts helped Dunkin' reinforce its position as a coffee destination, leading to increased sales of beverages and expanded market share in the coffee industry. 𝟐. 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐞: Consumers responded positively to the refreshed brand image, perceiving Dunkin' as more relevant and in tune with their preferences for convenient, high-quality coffee experiences. 𝟑. 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: The rebranding initiative allowed Dunkin' to create a consistent brand identity across its stores, products, and marketing communications, strengthening brand recognition and loyalty. In summary, Dunkin's rebranding case study illustrates how strategic rebranding can help a company stay competitive, resonate with modern consumers, and drive business growth by aligning its brand identity with evolving market trends and consumer preferences. Thank you! Dilnuwan Madusanka #dilnuwanmadusanka #Marketing #Branding #rebranding #benefit
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Creating a brand is just the beginning; the real challenge lies in elevating brand awareness. It's crucial to not only introduce your brand to the world but also to ensure people understand its essence – what it represents, its values, and its unique offerings. This applies to brands of all sizes and is pivotal for sustainable growth. At Black Sheep, we specialize in transforming brand awareness into a tangible asset. Our strategies are diverse and tailored: - Digital Out-of-Home Advertising: Capture attention in the digital landscape. - Field Marketing Events: Create memorable, real-world interactions. - Micro-Influencer Collaborations: Leverage the power of influential voices. We're committed to making your brand not just seen, but remembered and revered. Let's embark on this journey of brand elevation together! Interested in learning more ways to improve your brand's awareness? We recommend the following article. Let us know your thoughts in the comments! https://lnkd.in/ey-BB9r
18 Sneaky Ways to Build Brand Awareness [Updated 2020]
https://www.wordstream.com
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How do you think of brand strategy? Is it a vitamin or a pain killer? I say both. Brand strategy is something that should be continually assessed and improved. Here are some signs that you may need to take a new look at your brand's strategy:
Council Post: Is Taking Time To Do Brand Strategy More Like Taking A Vitamin Or A Pain Reliever?
forbes.com
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🚀 Spotlight Feature: Mastering brand identity to unlock distribution doors! 🚀 In our latest post, we delve into the pivotal role of brand identity in securing the right distribution partners. Why blend in when your brand can stand out and lead the market? Discover actionable strategies that can transform your brand into a distribution magnet. From understanding your audience to refining your unique value proposition, we outline how to make your brand not just seen, but sought after by top-tier distributors. Don’t let your brand's potential go untapped. Check out our insights and learn how Five Star Beverage can elevate your market presence and turn your distribution aspirations into reality. The time to act is now! #BrandIdentity #MarketExpansion #FiveStarBeverage #IndustryLeadership #FiveStarStrategy
Are you looking for distribution partners to expand your business but unsure how to appeal to the best partners? The secret lies in a strong and clear brand identity. It’s more than just a logo or a product; it's about crafting a compelling narrative that makes you irresistible to distribution partners. In the crowded beverage industry, the right brand identity doesn’t just catch the eye—it captivates, convinces, and converts potential partners into champions of your brand. A well-defined brand identity communicates your unique value proposition, ensuring distributors understand why they should choose your products over others. Here are some strategies to define and communicate your brand’s unique value proposition effectively: Consistency is Key: Ensure that your brand message, physical branding, and values are consistent across all platforms and marketing materials. This coherence tells a compelling story that partners and consumers can easily recognize, trust and execute on. Understand Your Audience: Deeply understand the needs and preferences of your target consumers. Tailor your brand’s message to address these specifics, making it relevant and engaging for both potential partners and end consumers. This will differentiate you from many of the small and mid size suppliers that distributors are currently working with. Highlight Your Uniqueness: Clearly articulate what sets your brand apart from competitors. Whether it’s your brewing process, ingredient sourcing, quality, or an emerging segment, make sure these unique selling points are front and center in your branding efforts. Engage and Educate: Use storytelling to engage potential and even current partners. Share the journey of your brand, the passion behind your products, and the vision for your business’s future. People feed off of and engage with stories, and so will your distribution partners. Leverage Feedback: Collect and use feedback from existing partners and consumers to refine your brand identity as well as your distributor support processes. This continuous improvement shows potential distributors that you are proactive and committed to excellence as well as mutual success. A strong brand identity not only attracts attention but also builds trust and loyalty, allowing your brand to stand out to distribution partners. In an industry filled with brands lacking in this area, the little things will go a long way. Are you ready to elevate your brand identity and become a more attractive supplier? Looking to find the perfect distribution partners to expand your brand? Let’s discuss how Five Star Beverage can help you develop a compelling brand story that resonates in the market.
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