Proton ’s Post

Improved security posture happens in little ways...

Google recently announced that they would be curbing some of the microtargetting capabilities currently available in their ads. We found an article that goes over some of the changes that are to come, including changes that will protect the privacy of users. This protection also means that some advertisers may need to update their settings. Check it out! https://lnkd.in/gr9ACY-p #DigitalMarketing #GoogleUpdates

61% of consumers perceive displaying ads based on indirect tracking tools, like third party cookies, as creepy. Maybe there was always something wrong with that? Their (eventual) phase out is an opportunity for us as an industry to do better. To implement strategies that respect user privacy, like we should've done from the start. No one likes having their privacy invaded. Just ask Martha. Statista https://lnkd.in/eniX3-EM #cookielessfuture #thirdpartycookies #adtech

In 2024, the internet is changing in a big way. Websites won't use "cookies" — those little bits of data that track what you do online — like they used to. This is mainly for protecting your privacy. What does this mean? Big companies like Google and Apple are finding new ways to show ads or understand what people like without needing to track every move online. For example, Google is working on something called the Privacy Sandbox to do this in a way that keeps your information private. For users, it means more privacy and less of companies knowing everything about what you do online. Businesses that rely on online ads have to get creative and find new ways to reach people without invading their privacy. In short, it's all about keeping your online activities more private and giving you more control over who knows what about you. #cookies #webdesign #digitalagency

🚨 Google's Safety Report: 12.7 Million Ad Accounts Suspended, 5.5 Billion Ads Blocked! 🚨 Google's annual Ads Safety Report reveals a staggering number of suspended accounts and blocked ads in 2023. As a digital marketer, I'm concerned about the impact this will have on legitimate businesses and the fight against malicious actors. 🛡️ These actions by Google are a testament to their commitment to protecting users from harmful content. However, it's important to ensure that genuine advertisers are not unfairly targeted. 🤔 What are your thoughts on these figures? Do you think Google's approach is effective in combating online fraud and abuse? Let's discuss below! 👇 #GoogleAdsSafety #OnlineFraud #DigitalMarketing Source: https://lnkd.in/g4YHuu_P

🔎 Does the domain 𝐰𝐰𝐰.𝐠𝐨𝐨𝐠𝐥𝐞𝐚𝐝𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬.𝐜𝐨𝐦 ring a bell? Be cautious! There's a rising threat of impersonation as Google services, creating an illusion of legitimate traffic from Google ads. 𝗗𝗼𝗻'𝘁 𝗯𝗲 𝗳𝗼𝗼𝗹𝗲𝗱—𝘁𝗵𝗶𝘀 𝗶𝘀 𝗽𝘂𝗿𝗲 𝗳𝗿𝗮𝘂𝗱 𝘁𝗿𝗮𝗳𝗳𝗶𝗰! 👉Once this deceptive entity infiltrates your system, it takes control by altering browser settings such as the homepage and default search engine.  🕵🏻 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? A replaced search engine with an infected user means that when someone searches for your brand, 𝘆𝗼𝘂 𝗽𝗮𝘆 𝗳𝗼𝗿 𝗮 𝘂𝘀𝗲𝗿 𝘄𝗵𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝗰𝗮𝗹𝗹𝘆. It's crucial to safeguard your online traffic from these malicious actions, especially in 🐈⬛ 🐈⬛ 🐈⬛𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝟮𝟬𝟮𝟯 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘂𝗽𝗰𝗼𝗺𝗶𝗻𝗴 🎄🍪🎁 𝗫𝗺𝗮𝘀𝟮𝟬𝟮𝟯 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 season. Shield your CPS campaigns from fraudulent interference to maximize your campaigns' performance. #FraudProtection #OnlineSecurity #GoogleAds #DigitalMarketing #BlackFriday2023 #Xmas2023 #CampaignSecurity #CyberAwareness

# Breaking News: Protect Your Privacy and Data! 🛡️🔒 In a world where digital privacy is at stake, it's important to take steps to safeguard yourself and your precious data. While it may seem a bit tedious, deleting and disabling certain settings can make a world of difference. But if you're genuinely concerned about your privacy, fret not! Here are the top-notch measures you can take to shield yourself. One of the most effective ways to prevent Google from collecting information about you is by turning off personalized ads. Just like any other tech company, Google will try to convince you to keep it running, claiming it will negatively impact your online experience. But what they really mean is that they won't be able to target you with ads you accidentally clicked on. Instead, you'll intentionally ignore other ads that may or may not be relevant to you. Once you flip the switch to "off," make sure to log out and restart your browser to activate your new choice. Remember, protecting your privacy is worth it! So take control and show those digital advertisers who's boss. #PrivacyMatters #DataProtection #StaySafe https://lnkd.in/dWkZbkxB

🚨 Beware of Scam Calls Targeting Google Business Profiles! 📞 Over the past year, there has been a troubling surge in fraudulent calls targeting Google Business Profiles. These profiles, vital for businesses on Google's search platform, have always been FREE for all users. Just like Google Drive, Gmail, Maps, and their search engine, Google provides these profiles without any cost. Despite this, scammers continue to deceive thousands annually, convincing them to disclose sensitive financial information under the pretext of "protecting" their profiles. Stay informed and safeguard your business! Explore our comprehensive blog post to learn more:https://brnw.ch/21wCSWL Knowledge is your ultimate defense. 🛡️ #ScamAlert #GoogleBusinessProfiles #OnlineSafety